Technology with Style

A Closer Look

Learn more about the history and philosophy behind the brand.

Founded in 1948 by Vittorio Bertazzoni, SMEG would go on to become a groundbreaking home appliance brand that reached well-beyond Northern Italy. For decades, innovations in functionality and aesthetics paved the way for SMEG to be a top contender worldwide. Explore for kitchen appliances rooted in family tradition and unparalleled design.

A SMEG toaster from the brand’s retro line is so much more than its simple, ubiquitous counterparts. It is an inviting object that celebrates and, yes, enhances the vintage 1950s design elements that are so adored as to become enduring icons. And this is what SMEG kettles, blenders, and more do best: they merge art, architecture, and culture in novel and attention-demanding ways, no matter what the aesthetic line is.

Elevate your appliances with SMEG's sleek, beautiful products available at QVC.