Kinds of personal information we use. Unless otherwise limited in the state-specific disclosures in the Other Privacy Information section below, we collect and use personal information, including personal information in the following categories:

• Account information, such as credentials to access your accounts with us including user names; password; security questions and answers
• Communication information, such as the content of messages sent through chat functions, including interaction with generative artificial intelligence (A.I.) chat, emails, texts, or information that you send to us; recorded calls; technical information related to communications such as time, date or length of the communication
• Contact and profile information, such as your name; email address; street address; zip code; telephone number; texting number; gender or sex; date of birth
• Event information, such as information you provide if you participate in contests or sweepstakes; customer group or focus group information; in-person or remote attendance or participation in broadcasts or other events
• External information obtained from other sources, such as demographic information; updated shipping information; marketing information; information related to tracking technologies
• Financial information, such as payment card information; gift card information; installment payment information; information related to private label credit card programs associated with our business; information to assess availability of payment options
• Forum or feedback information, such as comments you make in any forum that we make available; product reviews; answers you provide in surveys
• Government identifier information, such as social security number (e.g., if you apply for a private label credit card); or driver’s license or identification card information
• Information about others, such as name and shipping details of people to whom you send gifts or other purchases; people who you refer to our Services through referral features included in our Services
• Location information, such as your location when you use our Services or make a purchase
• Order and purchase information, such as items you add or remove to a shopping cart; items you purchase; items you return; items you activate (e.g., computer) after purchase; wish list information
• Preferences information, such as preferred sizes or colors of clothing
• Technical and online information, such as the platform provider where you connect to our Services; identifiers of devices you use to connect to our Services; internet protocol addresses; social media or other online identifiers
• User interaction information, such as pages you were visiting when you came to our websites and pages you went to when you left our website; pages browsed; items you look at, hover over or click; information you type or enter into the Services; interactions with advertisements; information from other platforms where we interact including social media platforms operated by other companies; information collected through cookies, pixels, beacons, and other tracking technology
• Video and audio information, such as video or images that you send to us or upload into the Services; recordings we make if you participate in events or visit our places of business where we are recording
• Other information that you provide in your use of our Services; information that we collect in the operation of our business
• Information created or inferred based on the categories above, such as information from the use of our Services that we use to detect fraudulent behavior

The examples in the categories above are not exclusive, and other kinds of personal information are included in these categories.

How we collect personal information. We collect personal information from multiple sources including the following sources:

• Personal information we collect from you. We collect some personal information that you provide directly to us, such as contact information; payment information; order information; communication information; feedback information; preferences information; pictures and videos that you share with or send to us; and other information you provide to us. In addition, a customer may share personal information about other people with us, including recipients of purchases.
• Personal information we collect through tracking technology. We collect some personal information through first-party or external-party technology when you use our Services, such as browsing and use information; information about devices that you use to access our Services; information collected through cookies, pixels, and similar tracking technology.
• Personal information we collect from other people. We collect some personal information from other people, such as shipping information when a customer sends a gift to another person; and contact information when a customer refers another person to our Services.
• Personal information we collect from our Affiliates. We are part of a group of businesses that includes our Affiliates. When you use our Services, we may access and use account information and other personal information that our Affiliates have collected for the purposes of providing Services to you.
• Personal information we collect from other companies. We collect personal information from service providers and external parties, such as shipping instructions information; credit information; information from advertisers; information from social media platforms; information that is generated through your use of our Services; information to supplement personal information we already have.
• Personal information we create. We create some personal information in the operation of our business or when you use our Services, such as analytics information and inferences information.

Who we share personal information with. We share the categories of personal information described above with others, including in the following categories:

• Service providers and external parties performing functions in support of our Services, such as
  • Breach and fraud detection, prevention, and response
  • Broadcast and platform providers
  • Consulting and business services
  • Marketing and advertising
  • Order fulfillment
  • Payment processing and collections
  • Research and analytics
  • Security
  • Shipping
  • Social media platforms
  • Technology service
  • Temporary staffing
  • Website and application development
• Our Affiliates, such as companies that directly or indirectly own us, are owned by us, or are under common control with us
• Other people, such as when you direct us to send a gift to another person, direct a representative to act on your behalf subject to verification, or when you refer someone to our Services
• Mandatory recipients or recipients who need access to personal information for safety, security and legal purposes, such as law enforcement agencies or recipients engaged in legal processes
• Companies with which we engage in business transactions, such as joint ventures, co-branded activities,  companies that may purchase or rent all or any portion of our business or assets (including purchases or rentals of personal information assets or sales of bad debt), or companies with which we merge or engage in other similar kinds of transactions
• Companies that you direct us to interact with, such as payment card providers, shippers, platform providers, or subscription services.  

How we use personal information. We use personal information to provide the Services and to operate our business, including the following:

• Performing services, such as:
  • Account provision and maintenance, including creating and managing your account with us; providing customer service; verifying customer information; and providing other services in the course of our business operations
  • Product sales and fulfillment, including selling products; processing and shipping orders to you or to recipients you designate; managing returns; processing refunds; managing warranties
  • Customer service and communications, including responding to requests, comments, or questions through email, text message, telephone calls, postal mail, chat functions; maintaining user forms and product review capabilities; reviewing recorded calls or content of other communications for quality or customer service purposes
  • Marketing and advertising, such as contextual marketing and advertising; personalizing user experience and marketing, including targeted product display; targeted marketing and advertising through the Services; marketing through emails, text messages, and other communications methods; re-targeted marketing and advertising across other websites, devices, and platforms; auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with relevant standards; engaging in analytics to personalize user experience; managing and communicating through our presence on social media platforms and other platforms
  • Payment-related activities, including processing payments; checking creditworthiness; evaluating payment options; providing financing; managing installment payment programs; participating in private label credit card programs; collecting unpaid debt
  • Providing technology to enable use and operation of Services; providing storage
• Maintaining and improving Services and user experience, including:
  • Creating and updating applications, websites, and other features or functionality that we use
  • Debugging to identify and repair errors that may affect how the Services function
  • Engaging in analytics related to improving Services or user experience
  • Product safety or quality activities
  • A.I. maintenance and improvement activities
• Fraud prevention, information security, and other security, including:
  • Measures to verify identity when an account is used for ordering or when the account is otherwise accessed
  • Helping to ensure security and integrity, including by detecting and responding to fraud or security incidents
  • Limiting payment fraud
  • Protecting against other malicious, deceptive, or illegal activity
• Internal research, including:
  • Developing and demonstrating technology
  • Conducting research, analytics, surveys, and focus groups to improve customer experiences, develop services and products, and provide better marketing and advertising, including through use of A.I.
• Other business purposes, including:
  • Performing, complying with, and enforcing legal obligations, including prosecuting people responsible for fraudulent, malicious, deceptive or illegal activities; defending claims; notifying of product recalls or other issues related to products; enforcing and notifying of our Terms, privacy statement, forum guidelines, other terms or conditions, and other policies and changes to such Terms, privacy statement, other policies, and other terms or conditions; and for records retention purposes
• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, made, or controlled by us, and to improve, upgrade, or enhance a service or device that is owned, made, or controlled by us
• Selling or renting personal information, such as the sale or rental of customer lists, including without limitation sales of personal information in connection with a sale of all or part of QVC’s assets to an Affiliate or to an external party
• Any other purposes consistent with our applicable privacy statements

Easy Pay. If you make a purchase using our Easy Pay program, we may disclose your personal information as described in this Privacy Statement, including to a credit verification or risk assessment service provider which may use that information to provide credit verification or risk assessment services to us as well as use that information for other separate purposes of the service provider. Please review additional information about Easy Pay on our website if you have questions about credit verification or risk assessment. If a customer fails to pay for purchases under our Easy Pay program, we may sell the customer's account and information related to the account (including personal information) to an external party collection agency.

QCard. The QCard is a QVC-branded credit card issued by Synchrony Bank. In connection with the operation of the QCard program, we share with Synchrony Bank personal information about customers, including account information, financial information, and order and purchase information. Please review additional information about the operation of QCard on our website.

How we use tracking technology. We and other external parties may: use various tracking technologies that collect information when you interact with us or use the Services; collect information about your activities over time and across other websites and online or electronic services or in promotional or other email messages or newsletters (including with respect to email messages to determine whether messages have been opened or acted upon); and combine automatically-collected and user interaction information with other information collected about you, including information collected from external parties. The types of tracking technologies we use change over time. Some examples of the kinds of tracking technologies we currently use are cookies, web beacons and pixels. The type of usage information collected through tracking technology may include the device you are using, your internet protocol address, device identifier, other unique identifier, providers you use to access the Services location, all of the areas within the Services that you visit, what content you are interested in or interact with, the time of the visit, or other information described above in the categories of personal information. The categories of tracking technologies we may use include:

• Functional, necessary, and performance technology for purposes such as providing functionality for the Services to operate; helping us deliver our Services and products you may purchase; routing traffic between servers; retaining user preferences; enabling you to log in and stay logged in; keeping your online shopping cart up-to-date; and helping us understanding how the Services are performing.
• Analytics and research technology for purposes such as enabling us to understand, improve, and research features and content on the Services, including how users use the Services and the content and products that users view most frequently.
• Location technology (including location based on your internet protocol address) for purposes such as verifying your location; preventing fraud; delivering or restricting content based on your location; and providing Services personalized to you with location-relevant content.
• Security technology for purposes such as detecting activity that might violate our rules and terms; preventing fraud, unauthorized access or activity, or other misuse of our Services; and protecting our business.
• Communication technology for purposes such as determining whether emails have been opened.
• Marketing and online behavioral advertising technology for purposes such as providing advertisements on the Services or on external party online services. Certain external parties engaged in marketing and advertising for us may participate in the Digital Advertising Alliance (“DAA”) You can learn more about the DAA AdChoices Program opt-out program for website browsers at https://www.youradchoices.com/  and mobile apps at https://www.aboutads.info/appchoices. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative. To learn more about opting out of such targeted advertising or to use the NAI Network Advertising Initiative, see the “Your choices and managing your personal information” section below.

We will recognize “do not track” browser signals where required by law, but we do not otherwise respond to “do not track” signals that are incorporated into browsers.

Your choices and managing your personal information.

• Managing your personal information. We provide all customers with the option to obtain a copy of personal information, delete personal information or correct personal information. To exercise these options, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). For security purposes, we do not send restricted information (like credit card numbers or other sensitive information) when fulfilling a request for a copy of personal information. And when we delete personal information, we may retain information to comply with our legal obligations or our records retention practices.
• Managing marketing emails. You can opt out of marketing emails by clicking the unsubscribe link that is included at the end of each marketing email. You can also manage marketing emails by visiting the email preferences page at this link when you are logged into your account.
• Managing SMS text messages. To stop receiving promotional text messages, text STOP to 79537.
• Tracking technologies. You can set your browser to refuse cookies from websites, though please note that if you do so, you may not be able to access or use portions of the Services or certain offerings on the Services may not function as intended or as well. If you use a mobile device, you can use mobile device settings to limit mobile tracking technologies and associated activities.
• Targeted advertising. To learn more about opting out of targeted advertising using the Network Advertising Initiative tool, see https://www.networkadvertising.org/choices/ for its opt-out program for browser websites and https://www.networkadvertising.org/mobile-choice/ for its opt-out program for mobile apps. Please be aware that, even if you are able to opt out of certain kinds of interest-based ads, you will continue to receive non-targeted ads. We are not responsible for the effectiveness of, or compliance with, external-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

How we protect personal information. We maintain appropriate administrative, technical, and physical safeguards designed to help protect personal information collected or received through the Services. Although we use reasonable efforts to safeguard information, transmission via the Internet is not completely secure and we cannot guarantee the security of your information collected through the Services.

Information relating to children. The Services are not intended for children under the age of 13 and we do not knowingly collect personal information online from individuals under age 13. If we become aware that we have obtained personal information from a child under age 13, we will delete such information in accordance with applicable law.

Information relating to former customers.  If you cease using the Services, we will continue to use and disclose your personal information as set forth in this Privacy Statement.  You will continue to have choices in managing your personal information and may make these choices using the methods described above.

Services provided by others. This Privacy Statement does not apply to the personal information practices or other practices of companies that we do not own or control or to people that we do not employ or manage. Our Services may provide a link or otherwise provide access to external websites or services. We provide these links merely for your convenience. We have no control over, do not review, and are not responsible for external websites or services. For example, we may allow you to communicate content to your social media account through a “share” feature. We also may use social media services such as matched ads to deliver ads to you on those social media platforms. If you share data using a social network, that sharing will be governed by the social network’s privacy policy and preferences or settings.  Depending on your social network settings, the Services may use information made public by your social network provider (such as profile pictures and similar information). We do not manage data collected by the platform or services that you use to access our Services, such as your phone, cable, television, or internet provider. 

You may also review “HOW GOOGLE USES INFORMATION FROM SITES OR APPS THAT USE OUR SERVICES”, (located at www.google.com/policies/privacy/partners/).

Changes to this Privacy Statement. Any changes to this Privacy Statement will be effective as of the effective date above, unless otherwise expressly indicated including, for example, changes made to information with respect to a specific state below). We will provide notice of changes to this Privacy Statement when we are required to do so under applicable law.

How to contact us. If you have questions or concerns with respect to how we use personal information, you may call 1-888-345-5788. You may also ask questions about this Privacy Statement by contacting privacy.statement@qvc.com.

OTHER PRIVACY INFORMATION.

If you are located in a state below, you can access additional information about our uses of personal information and your rights under the laws of your state:

California Privacy Disclosure

Colorado Privacy Disclosure

Connecticut Privacy Disclosure

Montana Privacy Disclosure

Nevada Privacy Disclosure

Oregon Privacy Disclosure

Texas Privacy Disclosure

Utah Privacy Disclosure

Virginia Privacy Disclosure

CALIFORNIA PRIVACY DISCLOSURE (Last Updated July 1, 2024)

This section is referred to as the “California Privacy Disclosure” and is provided in connection with the California Consumer Privacy Act (or “CCPA”). Some terms in this California Privacy Disclosure are defined in CCPA.

This California Privacy Disclosure describes our practices within the last 12 months regarding personal information about people who are consumers under CCPA. This California Privacy Disclosure does not apply to human resources information or business-to-business information. If you would like information about human resources data or business-to-business communications data, please reach out to your contact at our company.

This California Privacy Disclosure does not apply to information that is excluded from the definition of “personal information” under CCPA or to information or activity that is subject to exemptions under CCPA.

We may update our Privacy Statement or this California Privacy Disclosure from time to time or provide additional notices where required or appropriate.

This California Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this California Privacy Disclosure or other privacy notices and policies. 

COLLECTED PERSONAL INFORMATION

Categories of Personal Information. We collect personal information about users of our Services who are California consumers including personal information in the following categories:

• Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers
• Personal information records (as described in Cal. Civ. Code § 1798.80(e)), such as name, signature, social security number, physical characteristics or description, address, telephone number, driver’s license or state identification card number, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information
• Characteristics of protected classifications under California or federal law
• Commercial information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
• Internet or other electronic network activity information
• Non-precise geolocation data
• Audio, electronic, visual, thermal, olfactory, or similar information
• Sensitive personal information in the following categories:
  • Social security, driver’s license or state identification card
  • Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
• Inferences drawn from any of the categories of information identified above

When we de-identify data for purposes of CCPA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

Retention. We retain personal information and sensitive personal information in the categories above pursuant to our retention schedule, which is based on the purposes for which we collect and process the information, legal and regulatory requirements, and our legitimate business purposes.

SOURCES OF PERSONAL INFORMATION. We collect personal information from different sources, including:

Personal information we collect from you. We collect personal information that you provide directly to us. Personal information we collect in this way includes your identifiers, personal information records, characteristics of protected classifications, commercial information, audio, electronic, visual, thermal, olfactory or similar information, professional or employment-related information, non-public education information, and the categories of sensitive personal information described above.

Personal information we collect from other people. We collect some personal information about you from other people such as when a customer uses features in our Services to refer friends and family to us by or when a customer purchases an item for another recipient. Typically, personal information we collect in this way may include your identifiers, personal information records, and commercial information.

Personal information we collect through tracking technology or automatically. We collect some personal information through first-party or external-party technology when you use our Services, such as browsing and use information; information about devices that you use to access our Services; and information collected through cookies, pixels, and similar technology. The categories of personal information collected include identifiers, commercial information, internet or other electronic network activity information, non-precise geolocation data, and audio, electronic, visual, thermal, olfactory or similar information. 

Personal information we create. We create some personal information when you use our Services or in the operation of our business. This includes information that may be categorized as identifiers, commercial information, internet or other electronic network activity information, and inferences.

Personal information we collect from our Affiliates. We are part of a group of businesses that includes our Affiliates. When you use our Services, we may access and use account information and other personal information that our Affiliates have collected for the purposes of providing Services to you.

Personal information we collect from other companies. We collect personal information from other companies, including advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers. 

Purposes for collecting, selling, or sharing personal information. We collect, use, sell or share personal information for the following business or commercial purposes:

• Performing services, such as:
  • Account provision and maintenance, including creating and managing your account with us; providing customer service; verifying customer information; and providing other services in the course of our business operations
  • Product sales and fulfillment, including selling products; processing and shipping orders to you or to recipients you designate; managing returns; processing refunds; managing warranties
  • Customer service and communications, including responding to requests, comments, or questions through email, text message, telephone calls, postal mail, chat functions; maintaining user forms and product review capabilities; reviewing recorded calls or content of other communications for quality or customer service purposes; responding to requests for information and taking action that may be requested under CCPA
  • Marketing and advertising, such as contextual marketing and advertising; personalizing user experience and marketing, including targeted product display; targeted marketing and advertising through the services; marketing through emails, text messages, and other communications methods; re-targeted marketing and advertising across other websites, devices, and platforms; auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards; engaging in analytics to personalize user experience; managing and communicating through our presence on social media platforms and other platforms
  • Payment-related activities, including processing payments, checking creditworthiness, evaluating payment options, providing financing, managing installment payment programs, participating in private label credit card programs
  • Providing technology to enable use and operation of services; providing storage

• Maintaining and improving services and user experience, including:
  • Creating and updating applications, websites, and other features or functionality that we use
  • Debugging to identify and repair errors that may affect how the services function
  • Engaging in analytics related to improving services or user experience
  • Product safety or quality activities

• Fraud prevention and information security, including:
  • Measures to verify identity when an account is used for ordering or when the account is otherwise accessed
  • Helping to ensure security and integrity, including by detecting and responding to fraud or security incidents
  • Limiting payment fraud
  • Protecting against other malicious, deceptive, or illegal activity

• Short-term, transient use permitted under CCPA

• Internal research, including:
  • Developing and demonstrating technology
  • Conducting research, analytics, surveys, and focus groups to improve customer experiences, develop services and products, provide better marketing and advertising

• Other business purposes for which we provide notice, including:
  • Legal obligations, including prosecuting people responsible for fraudulent, malicious, deceptive or illegal activities; defending claims; notifying of product recalls or other issues related to products; enforcing and notifying of our terms and conditions, privacy statement, forum guidelines, and other policies and changes to such terms and conditions, privacy statement and other policies; and for records retention purposes

• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, made, or controlled by us, and to improve, upgrade, or enhance a service or device that is owned, made, or controlled by us
• Any other purposes consistent with our applicable privacy statements

We collect, sell or share sensitive personal information for the following purposes:

• To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services
• Helping to ensure security and integrity, including;
  • Enabling networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information
  • Detecting security incidents, resisting malicious, deceptive, fraudulent, or illegal actions and helping to prosecute those responsible for those actions
  • Ensuring physical safety of natural persons

• Short-term, transient use permitted under CCPA

• Performing services for our business operations, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services for our business operations

• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, made, made for, or controlled by us, and to improve, upgrade, or enhance a service or device that is owned, made, made for, or controlled by us
• Other business purposes for which we provide notice, including:
  • Legal obligations, including prosecuting people responsible for fraudulent, malicious, deceptive or illegal activities; defending claims; notifying of product recalls or other issues related to products; enforcing and notifying of our terms and conditions, privacy statement, forum guidelines, and other policies and changes to such terms and conditions, privacy statement and other policies; and for records retention purposes

We do not use or disclose sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA.

SALES OR SHARING OF PERSONAL INFORMATION. We sell or share personal information that is within the categories in the table below. Beside each category of personal information are the categories of third parties to which such personal information is sold or shared. Items of sensitive personal information are noted with an asterisk.

CATEGORIES OF PERSONAL INFORMATION SOLD OR SHARED	CATEGORIES OF THIRD PARTIES
Identifiers	Marketing and advertising Payment and collection services
Personal information records (as described in described in Cal. Civ. Code § 1798.80(e))	Marketing and advertising Payment and collection services
Characteristics of protected classifications	Marketing and advertising
Commercial information	Marketing and advertising Payment and collection services
Internet or other electronic network activity information	Marketing and advertising Payment and collection services
Non-precise geolocation data	Marketing and advertising Payment and collection services
Audio, electronic, visual, thermal, olfactory, or similar information	Marketing and advertising Payment and collection services
Inferences	Marketing and advertising

As we require customers be 18 years of age or older to use our services, we have no actual knowledge of sales or sharing of personal information of consumers under 16 years of age.

DISCLOSURES OF PERSONAL INFORMATION FOR BUSINESS PURPOSES. We disclose personal information that is within the categories in the table below for business purposes. Beside each category of personal information are the categories of service providers and contractors to which such personal information is disclosed for business purposes. Items of sensitive personal information are noted with an asterisk.

CATEGORIES OF PERSONAL INFORMATION DISCLOSED FOR BUSINESS PURPOSES	CATEGORIES OF SERVICE PROVIDERS AND CONTRACTORS
Identifiers	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Personal information records (as described in described in Cal. Civ. Code § 1798.80(e))	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Characteristics of protected classifications	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Research and analytics Security Social media platforms Technology services Temporary staff
Commercial information	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Internet or other electronic network activity information	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Non-precise geolocation data	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Audio, electronic, visual, thermal, olfactory, or similar information	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
* Social security, driver’s license or state identification card	Breach/fraud detection, prevention, and response Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Payment and collection services Security Technology services Temporary staff Website and application developers
* Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account	Fraud detection, fraud prevention, and security Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Payment and collection services Technology services Temporary staff Website and application developers
Inferences	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers

FINANCIAL INCENTIVES. We may from time-to-time offer “Incentives” such as discounts on goods, discounts on shipping, prizes for participating in contests, and other similar incentives. In connection with offering Incentives, we may collect a name, email address, phone/text number, or other personal information, as further described in in the specific Incentive. To the extent that we collect personal information of a California consumer participating in connection with offering an Incentive, then the value of the personal information provided in connection with the Incentive is generally calculated as the value of the Incentive less our expenses in operating the Incentive program and other costs associated with our business activities related to the Incentive.

A California consumer participating in an Incentive may opt-in to the Incentive by following the method of participation used for the Incentive. California consumers also have the right to withdraw from an Incentive at any time through the methods described in the terms and conditions of the Incentive program. Additionally, if an Incentive is related to receiving marketing emails or marketing text messages, a participating California consumer can withdraw from the Incentive by unsubscribing from the relevant communications, using the methods described in our Privacy Statement. 

CCPA RIGHTS. Following are rights of California consumers under CCPA. To exercise these rights, please submit a request through the form available at this link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that, if you submit a request to know, request to delete or request to correct, you may be asked to provide 2-3 pieces of personal information that we will match against our records to verify your identity.

Deletion. A California consumer has the right to request the deletion of personal information we have collected from the consumer, but CCPA permits some personal information to be retained, notwithstanding a consumer’s deletion request.

Correction. Taking into account the nature of personal information and the purposes of processing personal information, a California consumer has the right to request the correction of the consumer’s personal information if it is inaccurate. You can request to correct personal information at the information above, and you can also correct some personal information by visiting your account page on our website.

Right to Know. A California consumer has the right to request the disclosure of (1) the categories of personal information we have collected about that consumer; (2) the categories of sources from which that personal information is collected; (3) the business or commercial purpose for collecting, selling or sharing the personal information; (4) the categories of third parties to whom we disclosed personal information; (5) the categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information; and (6) the categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information.

A California consumer also has the right to request the specific pieces of personal information we have collected about that consumer.

Opt-out of sales and sharing.  A California consumer has the right to opt out of sales and sharing of personal information about that consumer. If you choose to use the Global Privacy Control (GPC) browser signal, you will only be opted out of online sales or sharing of personal information, and you will need to log in to retain settings or turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please log in use our form available above.

Non-Discrimination. A California consumer has the right that a business shall not discriminate against you because you exercised your rights under CCPA.

Agents. Authorized agents may submit requests on a California consumer's behalf by submitting the request through the same means listed under the rights above. Authorized agents must establish their qualification to act as an agent, and we will still require verification directly from the consumer, unless the authorized agent possesses an appropriate power of attorney.

COLORADO PRIVACY DISCLOSURE (Last Updated July 1, 2024)

This section is referred to as the "Colorado Privacy Disclosure" and is provided in connection with the Colorado Privacy Act (or “CPA”). Some terms in this Colorado Privacy Disclosure are defined in CPA.

This Colorado Privacy Disclosure only applies to people who are consumers under CPA.

This Colorado Privacy Disclosure does not apply to information that is excluded from the definition of “personal data” under CPA or to information or activity that is subject to exemptions under CPA.

This Colorado Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this Colorado Privacy Disclosure or other privacy notices and policies. However, if any other notice about CPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Colorado Privacy Disclosure as permitted by applicable law.

CATEGORIES OF DATA AND PURPOSES OF PROCESSING:

For details regarding categories, purposes, and third party definitions, please see the following sections in the QVC Privacy Statement:  “Kinds of personal information we use” for a description of the kinds of personal data we use. “How we use personal information”, and “Who we share personal information with” for the categories of third parties with which we share personal data. Please see below for details about our purposes for using certain categories of personal data.

Category	Purpose
Contact and profile information Event information Order and purchase information	Performing services Maintaining and improving services and user experience Fraud prevention and information security Short-term, transient use Internal research Other business purposes Undertaking activities to verify or maintain the quality or safety of a service or device Selling or renting personal information Targeted Advertising Any other purposes consistent with our applicable privacy statements
Financial information	Performing services Maintaining and improving services and user experience Fraud prevention and information security Short-term, transient use Internal research Other business purposes Undertaking activities to verify or maintain the quality or safety of a service or device Selling or renting personal information Any other purposes consistent with our applicable privacy statements
Government identifier information Information about others	Performing services Maintaining and improving services and user experience Fraud prevention and information security Short-term, transient use Internal research Other business purposes Undertaking activities to verify or maintain the quality or safety of a service or device Any other purposes consistent with our applicable privacy statements
Account information Communication information External information Forum or feedback information Information created or inferred Preferences information Technical and online information User interaction information Video and audio information Other information	Performing services Fraud prevention and information security Short-term, transient use Internal research Other business purposes Undertaking activities to verify or maintain the quality or safety of a service or device Selling or renting personal information Targeted Advertising Any other purposes consistent with our applicable privacy statements

When we de-identify data for purposes of CPA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

SALES TO THIRD PARTIES. We sell personal data that is within the categories in the table below. Beside each category of personal data are the categories of third parties to which such personal data is sold.

CATEGORIES OF PERSONAL DATA SOLD OR SHARED	CATEGORIES OF THIRD PARTIES
Account information	Payment and collection services Marketing and advertising
Communication information	Payment and collection services Marketing and advertising
Contact and profile information	Payment and collection services Marketing and advertising
Event information	Payment and collection services Marketing and advertising
External information	Payment and collection services Marketing and advertising
Financial information	Payment and collection services
Forum or feedback information	Payment and collection services Marketing and advertising
Information created or inferred	Payment and collection services Marketing and advertising
Order and purchase information	Payment and collection services Marketing and advertising
Other information	Payment and collection services Marketing and advertising
Preferences information	Payment and collection services Marketing and advertising
Technical and online information	Payment and collection services Marketing and advertising
User interaction information	Payment and collection services Marketing and advertising
Video and audio information	Payment and collection services Marketing and advertising

CPA Rights. Following are rights of Colorado consumers under CPA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access. A Colorado consumer has the right to ask us to confirm whether or not we process personal data about the Colorado consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

Copy. A Colorado consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Correction. Taking into account the nature of personal data and the purposes of processing personal data, a Colorado consumer has the right to have inaccuracies in the consumer’s personal data corrected.

Deletion. A Colorado consumer has the right to request the deletion of the consumer’s personal data, but CPA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data. A Colorado consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under CPA, you may opt out of such sales if we do so in the future.

Profiling. A Colorado consumer has the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While we do not engage in activities that come within the scope of profiling under CPA, you may opt out of such profiling if we do so in the future.

Targeted Advertising. We engage in targeted advertising. A Colorado consumer has the right to opt out of targeted advertising.

Appeal. A Colorado consumer has the right to appeal our decision with respect to a request to exercise a CPA right.

Agents. Authorized agents may submit requests on a Colorado consumer's behalf by submitting the request through the same means listed under the rights above. Authorized agents must establish their qualification to act as an agent, and we will still require verification directly from the consumer, unless the authorized agent possesses an appropriate power of attorney.

Universal Opt-outs. A Colorado consumer has the right to use the Universal Opt-outs authorized by the Colorado Department of Law to submit some requests.  At this time, by using the Global Privacy Control (GPC) browser signal, you will only be opted out of online sales and sharing of personal information, and you will need to log in to retain settings or turn the opt-out on for each browser you use. To submit a request to opt out of offline sales and sharing, please either log in or use our form available above.

CONNECTICUT PRIVACY DISCLOSURE (Last Updated December 20, 2023)

This section is referred to as the "Connecticut Privacy Disclosure" and is provided in connection with the Connecticut Data Privacy Act (or “CTDPA”). Some terms in this Connecticut Privacy Disclosure are defined in CTDPA.

This Connecticut Privacy Disclosure only applies to people who are consumers under CTDPA.

This Connecticut Privacy Disclosure does not apply to information that is excluded from the definition of “personal data” under CTDPA or to information or activity that is subject to exemptions under CTDPA.

This Connecticut Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this Connecticut Privacy Disclosure or other privacy notices and policies. However, if any other notice about CTDPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Connecticut Privacy Disclosure as permitted by applicable law.

Categories of personal data. We process personal data when you use our Services. Please see the section in the QVC Privacy Statement titled “Kinds of personal information we use” for a description of the kinds of personal data we use.   When we de-identify data for purposes of CTDPA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

Purposes for processing personal data. We process personal data for the purposes described in the section in the QVC Privacy Statement titled “How we use personal information”.

Third parties. We use third parties to help us in the operation of our business, and these third parties may have access to any of the personal data described in the categories of personal data. Please see the section in the QVC Privacy Statement titled “Who we share personal information with” for the categories of third parties with which we share personal data.

CTDPA Rights. Following are rights of Connecticut consumers under CTDPA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access. A Connecticut consumer has the right to ask us to confirm whether or not we process personal data about the Connecticut consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

Copy. A Connecticut consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Correction. Taking into account the nature of personal data and the purposes of processing personal data, a Connecticut consumer has the right to have inaccuracies in the consumer’s personal data corrected.

Deletion. A Connecticut consumer has the right to request the deletion of the consumer’s personal data, but CTDPA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data. A Connecticut consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under CTDPA, you may opt out of such sales if we do so in the future.

Profiling. A Connecticut consumer has the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While we do not engage in activities that come within the scope of profiling under CTDPA, you may opt out of such profiling if we do so in the future.

Targeted Advertising. We engage in targeted advertising. A Connecticut consumer has the right to opt out of targeted advertising.

Appeal. A Connecticut consumer has the right to appeal our decision with respect to a request to exercise a CTDPA right.

MONTANA PRIVACY DISCLOSURE (Last Updated July 1, 2024)

This section is referred to as the "Montana Privacy Disclosure" and is provided in connection with the Montana Consumer Data Privacy Act (or “MCDPA”). Some terms in this Montana Privacy Disclosure are defined in MCDPA.

This Montana Privacy Disclosure only applies to people who are consumers under MCDPA.

This Montana Privacy Disclosure does not apply to information that is excluded from the definition of “personal data” under MCDPA or to information or activity that is subject to exemptions under MCDPA.

This Montana Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this Montana Privacy Disclosure or other privacy notices and policies. However, if any other notice about MCDPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Montana Privacy Disclosure as permitted by applicable law.

Categories of personal data. We process personal data when you use our Services. Please see the section in the QVC Privacy Statement titled “Kinds of personal information we use” for a description of the kinds of personal data we use. When we de-identify data for purposes of MCDPA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

Purposes for processing personal data. We process personal data for the purposes described in the section in the QVC Privacy Statement titled “How we use personal information”.

Third parties. We use third parties to help us in the operation of our business, and these third parties may have access to any of the personal data described in the categories of personal data. Please see the section in the QVC Privacy Statement titled “Who we share personal information with” for the categories of third parties with which we share personal data.

MCDPA Rights. Following are rights of Montana consumers under MCDPA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access. A Montana consumer has the right to ask us to confirm whether or not we process personal data about the Montana consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

Copy. A Montana consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Correction. Taking into account the nature of personal data and the purposes of processing personal data, a Montana consumer has the right to have inaccuracies in the consumer’s personal data corrected.

Deletion. A Montana consumer has the right to request the deletion of the consumer’s personal data, but MCDPA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data. A Montana consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under MCDPA, you may opt out of such sales if we do so in the future.

Profiling. A Montana consumer has the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While we do not engage in activities that come within the scope of profiling under MCDPA, you may opt out of such profiling if we do so in the future.

Targeted Advertising. We engage in targeted advertising. A Montana consumer has the right to opt out of targeted advertising.

Appeal. A Montana consumer has the right to appeal our decision with respect to a request to exercise a MCDPA right.

NEVADA PRIVACY DISCLOSURE (Last Updated July 1, 2024)

This section is referred to as the “Nevada Privacy Disclosure”. If you are a Nevada resident and would like to make a request under Chapter 603A of the Nevada Revised Statutes, to not sell your information, you may submit a request through the webform link, or email us at privacy.statement@qvc.com. Please include "Nevada" in your email subject line and include the following information in your email: your name, Nevada resident address, and email address.

OREGON PRIVACY DISCLOSURE (Last Updated July 1, 2024)

This section is referred to as the "Oregon Privacy Disclosure" and is provided in connection with the Oregon Consumer Privacy Act (or “OCPA”). Some terms in this Oregon Privacy Disclosure are defined in OCPA.

This Oregon Privacy Disclosure only applies to people who are consumers under OCPA.

This Oregon Privacy Disclosure does not apply to information that is excluded from the definition of “personal data” under OCPA or to information or activity that is subject to exemptions under OCPA.

This Oregon Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this Oregon Privacy Disclosure or other privacy notices and policies. However, if any other notice about OCPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Oregon Privacy Disclosure as permitted by applicable law.

Categories of personal data. We process personal data when you use our Services. Please see the section in the QVC Privacy Statement titled “Kinds of personal information we use” for a description of the kinds of personal data we use. When we de-identify data for purposes of OCPA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

Purposes for processing personal data. We process personal data for the purposes described in the section in the QVC Privacy Statement titled “How we use personal information”.

Third parties. We use third parties to help us in the operation of our business, and these third parties may have access to any of the personal data described in the categories of personal data. The categories of third parties that we use include payment and collection services, marketing and advertising companies.

OCPA Rights. Following are rights of Oregon consumers under OCPA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access. An Oregon consumer has the right to ask us to confirm whether or not we process personal data about the Oregon consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

If you would like to obtain a list of third parties that we have disclosed any consumer personal data to in the past year, please submit a request for “List of third party disclosures” through our webform link or email us at privacy.statement@qvc.com. Please include "Oregon" in your email subject line and include the following information in your email: your name, Oregon resident address, and email address.

Copy. An Oregon consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Correction. Taking into account the nature of personal data and the purposes of processing personal data, an Oregon consumer has the right to have inaccuracies in the consumer’s personal information corrected.

Deletion. An Oregon consumer has the right to request the deletion of the consumer’s personal data, but OCPA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data. An Oregon consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under OCPA, you may opt out of such sales if we do so in the future.

Profiling. An Oregon consumer has the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While we do not engage in activities that come within the scope of profiling under OCPA, you may opt out of such profiling if we do so in the future.

Targeted Advertising. We engage in targeted advertising. An Oregon consumer has the right to opt out of targeted advertising.

Appeal. An Oregon consumer has the right to appeal our decision with respect to a request to exercise a OCPA right.

TEXAS PRIVACY DISCLOSURE (Last Updated July 1, 2024)

This section is referred to as the "Texas Privacy Disclosure" and is provided in connection with the Texas Data Privacy and Security Act (or “TDPSA”). Some terms in this Texas Privacy Disclosure are defined in TDSPA.

This Texas Privacy Disclosure only applies to people who are consumers under TDPSA.

This Texas Privacy Disclosure does not apply to information that is excluded from the definition of “personal data” under TDPSA or to information or activity that is subject to exemptions under TDPSA.

This Texas Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this Texas Privacy Disclosure or other privacy notices and policies. However, if any other notice about TDPSA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Texas Privacy Disclosure as permitted by applicable law.

Categories of personal data. We process personal data when you use our Services. Please see the section in the QVC Privacy Statement titled “Kinds of personal information we use” for a description of the kinds of personal data we use. When we de-identify data for purposes of TDPSA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

Purposes for processing personal data. We process personal data for the purposes described in the section in the QVC Privacy Statement titled “How we use personal information”.

Third parties. We use third parties to help us in the operation of our business, and these third parties may have access to any of the personal data described in the categories of personal data. The categories of third parties that we use include payment, collection, marketing and advertising companies.

TDPSA Rights. Following are rights of Texas consumers under TDPSA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access. A Texas consumer has the right to ask us to confirm whether or not we process personal data about the Texas consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

Copy. A Texas consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Correction. Taking into account the nature of personal data and the purposes of processing personal data, a Texas consumer has the right to have inaccuracies in the consumer’s personal information corrected.

Deletion. A Texas consumer has the right to request the deletion of the consumer’s personal data, but TDPSA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data. A Texas consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under TDPSA, you may opt out of such sales if we do so in the future.

Profiling. A Texas consumer has the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While we do not engage in activities that come within the scope of profiling under TDPSA, you may opt out of such profiling if we do so in the future.

Targeted Advertising. We engage in targeted advertising. A Texas consumer has the right to opt out of targeted advertising.

Appeal. A Texas consumer has the right to appeal our decision with respect to a request to exercise a TDPSA right.

UTAH PRIVACY DISCLOSURE (Last Updated December 20, 2023)

This section is referred to as the "Utah Privacy Disclosure" and is provided in connection with the Utah Consumer Privacy Act (or “UCPA”). Some terms in this Utah Privacy Disclosure are defined in UCPA.

This Utah Privacy Disclosure only applies to people who are consumers under UCPA.

This Utah Privacy Disclosure does not apply to information that is excluded from the definition of “personal data” under UCPA or to information or activity that is subject to exemptions under UCPA.

This Utah Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this Utah Privacy Disclosure or other privacy notices and policies. However, if any other notice about UCPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Utah Privacy Disclosure as permitted by applicable law.

Categories of personal data. We process personal data when you use our Services. Please see the section in the QVC Privacy Statement titled “Kinds of personal information we use” for a description of the kinds of personal data we use. When we de-identify data for purposes of UCPA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

Purposes for processing personal data. We process personal data for the purposes described in the section in the QVC Privacy Statement titled “How we use personal information”.

Third parties. We use third parties to help us in the operation of our business, and these third parties may have access to any of the personal data described in the categories of personal data. The categories of third parties that we use include payment, collection, marketing and advertising companies.

UCPA Rights. Following are rights of Utah consumers under UCPA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access. A Utah consumer has the right to ask us to confirm whether or not we process personal data about the Utah consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

Copy. A Utah consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Deletion. A Utah consumer has the right to request the deletion of the consumer’s personal data, but UCPA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data. A Utah consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under UCPA, you may opt out of such sales if we do so in the future.

Targeted Advertising. We engage in targeted advertising. A Utah consumer has the right to opt out of targeted advertising.

Appeal. A Utah consumer has the right to appeal our decision with respect to a request to exercise a UCPA right.

VIRGINIA PRIVACY DISCLOSURE (Last Updated December 20, 2023)

This section is referred to as the "Virginia Privacy Disclosure" and is provided in connection with the Virginia Consumer Data Protection Act (or “VCDPA”). Some terms in this Virginia Privacy Disclosure are defined in VCDPA.

This Virginia Privacy Disclosure only applies to people who are consumers under VCDPA.

This Virginia Privacy Disclosure does not apply to information that is excluded from the definition of “personal data” under VCDPA or to information or activity that is subject to exemptions under VCDPA.

This Virginia Privacy Disclosure supplements our other privacy notices and policies and shall govern in the event of a conflict between this Virginia Privacy Disclosure or other privacy notices and policies. However, if any other notice about VCDPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Virginia Privacy Disclosure as permitted by applicable law.

Categories of personal data. We process personal data when you use our Services. Please see the section in the QVC Privacy Statement titled “Kinds of personal information we use” for a description of the kinds of personal data we use. When we de-identify data for purposes of VCDPA, we will maintain and use such de-identified data only in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.

Purposes for processing personal data. We process personal data for the purposes described in the section in the QVC Privacy Statement titled “How we use personal information”.

Third parties. We use third parties to help us in the operation of our business, and these third parties may have access to any of the personal data described in the categories of personal data above. The categories of third parties that we use include payment, collection, marketing and advertising companies.

VCDPA Rights. Following are rights of Virginia consumers under VCDPA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access. A Virginia consumer has the right to ask us to confirm whether or not we process personal data about the Virginia consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

Copy. A Virginia consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Correction. Taking into account the nature of personal data and the purposes of processing personal data, a Virginia consumer has the right to have inaccuracies in the consumer’s personal information corrected.

Deletion. A Virginia consumer has the right to request the deletion of the consumer’s personal data, but VCDPA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data. A Virginia consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under VCDPA, you may opt out of such sales if we do so in the future.

Profiling. A Virginia consumer has the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While we do not engage in activities that come within the scope of profiling under VCDPA, you may opt out of such profiling if we do so in the future.

Targeted Advertising. We engage in targeted advertising. A Virginia consumer has the right to opt out of targeted advertising.

Appeal. A Virginia consumer has the right to appeal our decision with respect to a request to exercise a VCDPA right.