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At QVC, we are committed to giving you quality service. As part of that commitment, we gather information about our customers, users of our websites and other services, and visitors so we can better serve you. Because we realize that your privacy is important to you, your privacy is also important to us. Whether you visit or buy from our show, one of our stores, or one of our websites such as QVC.com, or through one of our other services such as QVC's mobile services or a QVC software application (i.e., a widget) downloaded to your desktop (all of which together with our websites we will refer to as "services"), you can be assured that we respect the confidentiality of personal information that identifies you and treat that information responsibly. If a customer fails to make payments for purchases under QVC's Easy Pay program, QVC may sell the customer's account and information related to the account (including customer information) to a third-party collection agency. Otherwise, as described in this Privacy Statement, we do not authorize the selling or renting of your personal information to third parties for their business purposes.
QVC is not responsible for the privacy or data collection policies or practices of the services from which you access our services, of services we link to, or of any services that are linked to our services.
This Privacy Statement tells you what kinds of information we collect about our customers, users, and visitors, how we use that information and with whom we may share it, and how you can access and change our information about you. If you have additional questions about QVC's privacy practices or would like more information, please contact Privacy-Statement@QVC.com.
How do you treat my information if I check out on QVC.com without entering a password?
When you place an order on QVC.com without entering a password, QVC collects the same type of information from you and treats it in the same responsible way as if you had entered a password, because when you place an order, we automatically create a QVC account for you. In order to view or change the information on your account, you'll need to create a password and log in to the My Account section on QVC.com.
Please read through this Privacy Statement to learn what kinds of information we collect about all of our customers, users, and visitors; how we use that information and with whom we may share it; and how you can access and change our information about you.
What personal information do we collect from our customers?
We gather personal information about our customers so we can better serve you, and we make reasonable efforts to ensure the security of your personal information and to treat that information responsibly. We collect the personal information that you give us voluntarily or in response to our request when you choose to purchase a product from us or use one of our services. For example, when you register with QVC, we'll ask you to provide information such as your name, email address, physical address, and phone number. Registration with QVC is generally required to make a purchase or to use one of our community functions, such as posting a message on a community forum or submitting a product review. Similarly, we'll ask you for contact information if you use our notify-a-friend program or if you request that we send you eNewsletters or other promotional notices or seek information or assistance from us.
If you purchase a product, we'll also ask you for financial information, such as your QCard® or other credit card number, and for a billing address and a shipping address.
Additional personal information may be collected from you in connection with your use of certain optional services and features we offer. For example, if you register for QVC's mobile services, we'll ask you to provide information such as your cell phone number and the name of your mobile provider, as well as the payment method, billing address, and shipping address you want to use for any purchases through this service. You'll also be requested to specify payment and shipping information in advance if you want to purchase items using a speed purchase feature. Similarly, entering one of our contests or sweepstakes, submitting an employment application, or using one of our community functions may involve our collection of further personal information from you, such as your social security number and chosen nickname. If you sign up to receive Today's Special Value® emails, messages, or eNewsletters, you may be asked to provide information concerning your personal interests. We may also collect personal information from your creation of wish lists or reminders.
If you're a member of one of our third-party affinity programs, we may also collect personal information from you about your membership and your purchases from us.
What other kinds of customer information do we collect?
If you ask us to ship a purchase to somebody else or you use our notify-a-friend feature, we'll ask you to provide the name and address or email address of the person to whom you're sending or recommending the product, as well as your name and contact information.
We may also obtain personal information about you, such as contact information; updated address and shipping instructions; and credit information from agents, consultants, contractors, carriers, and other third parties. We may also collect contact and other information about prospective customers.
Additionally, our system keeps track of technical information about your computer or mobile device, such as the browser type and version, browser plug-in types and versions, and operating system of your computer, the Internet Service Provider (ISP), or other provider you use to access certain of our services, and your internet protocol (ip) address, location, and time zone setting. To help us understand the use of our services by our visitors and improve your shopping experience and to aid us in marketing and managing our services, we also automatically collect information as to how you were directed to them, how you navigate around them, what products you browse, and your purchasing activities.
How do we collect this information?
When you register with QVC, we compile the personal information you give us about yourself into an individual profile, adding other personal information about you to that profile as we obtain it. We also collect information about your purchases and other uses of our services as they occur.
Personal and other information about prospective customers may be collected by us or obtained from our business partners or other third parties.
Cookies enhance our ability to serve you. Basically, they're pieces of text that a website stores on your computer—an identification code of sorts. This cookie can be accessed by the website when you revisit it.
We use two types of cookies: session cookies and persistent cookies. Session cookies terminate shortly after you terminate your internet session. Persistent cookies are stored on your hard drive until they expire or are deleted. Both types of cookies help provide an enhanced user experience since they recall your use of the Internet and our services, shopping preferences, shopping cart information, and your password.
How do we use web beacons?
Web beacons are small, transparent graphics that are placed on web pages to track how visitors arrive at a website and what they do there. We use web beacons to track customers' visits to and browsing activities at our websites and to compile sales and statistical data. For example, beacons let us know when a purchase is made on one of our websites by a member of one of our third-party affinity programs and when a purchase is initiated by an advertisement we placed on a third party's website. This information assists us in marketing and managing our websites and enhancing your shopping experience.
What if you don't want to give us personal information?
Personal information is required for you to make a purchase, request information or assistance, or take advantage of certain services and features we offer, such as QVC's mobile services and desktop applications, our notify-a-friend feature, community functions, contests or sweepstakes, or online employment applications. If you don't want to provide personal information through use of these services and features, you're free to look for products offered through any of our marketing channels and place a telephone order by calling 888-345-5788 toll-free or by visiting one of our stores. We respect the confidentiality of all your personal information as described in this Privacy Statement, whether you give it to us over the telephone, at one of our stores, or via any other means.
How do we protect our customers' personal information?
QVC participates in the VeriSign Secured Seal Program. All of your personal information is encrypted by Secure Sockets Layer (SSL) software when it's transmitted to us via the Internet to any website address beginning with https. We maintain the servers that store this information in a facility with restricted access. We also truncate your credit card number to the last four digits when we communicate with you about your order.
How do we use information about our customers?
We use your personal information to process your orders. This includes, for example, contacting you to confirm your order, fulfilling it, and shipping it. We may also contact you about your order.
Additionally, we'll use your contact information to send you eNewsletters or other promotional notices, or to respond to requests for information or assistance from you.
If you're a member of one of our third-party affinity programs, we'll use and disclose your personal information to administer and manage that program. Similarly, if you choose to participate in certain services or features we offer, such as QVC's mobile services and desktop applications; our notify-a-friend feature; community functions; contests or sweepstakes; and online employment applications, we'll use your personal information to administer and manage those services and features.
We may also use your personal information to improve our service to you; to customize the content you see; and for research, marketing, and other business purposes. For example, we periodically review customer information as part of servicing our accounts. We may also contact you from time to time to inform you of the services that we offer and to gather information about how we can improve them.
Finally, we analyze information we obtain automatically, including from cookies and web beacons, concerning our customers' use of, access to, and navigation of our services and their browsing and purchasing activities to improve, customize, and market our services and content; to enhance our customers' shopping experiences; and for research, marketing, and other business purposes.
How do we share customers' personal information with third parties?
In order to receive and process your orders and requests, we may provide your name, address, and other personal information, such as your email address and phone number, to other entities, such as credit card companies and package delivery services (for example, American Express, Visa, UPS, and USPS). Similarly, if you order a product that is shipped directly from another company, or offered by us in conjunction with another company, we'll share personal information about that order with the other company.
We may use third-party agents, consultants, and contractors to perform business functions on our behalf, including customer service, credit review, account servicing, customer research, marketing, provision of IT services, and records maintenance. We give these entities access to our customers' personal information to perform these functions for us. We DO NOT authorize them to use that information for any other purpose.
Additionally, we share personal information about you when you voluntarily use certain optional services and features we offer. For example, if you're a member of one of our third-party affinity programs, we'll share information concerning your purchases from us with the organization running that program. If you ask us to send a particular product to another person or use our notify-a-friend feature, we'll tell that person we're sending the product or email at your request. If you participate in a contest or sweepstakes or submit an employment application, we may share the information you submit with others assisting us in the administration of that feature. If you use one of our community functions, the content of your posting will be available to all other participants and will be accompanied by your username or chosen nickname.
It's possible that QVC or part of its business or one of its affiliates could merge with, acquire or be acquired by another business entity and your personal information could be among the assets transferred. If this occurs, you'll be notified of the change by email or notice on this website or one of our other services.
How do we share other kinds of information about our customers with third parties?
We may share nonpersonal, non-individually identifiable information about our customers with the group of people with whom we share personal information, as well as with other third parties, such as vendors, advertisers, and marketing firms.
How can users check or change the information we collect from or about them?
Account Information and Preferences
While you cannot access or change the nonpersonal information that QVC collects, you can review your personal profile at QVC.com and correct or update it by going to the customer account section and accessing the specific type of information that you wish to correct or update. You can also subscribe to or unsubscribe from QVC emails, eNewsletters, and text messages by visiting the customer account section and accessing the type of communication service you wish to change.
Our customer service reps are also ready to assist you in checking or changing your personal profile or removing your name from our contact lists. You can reach them through links to customer service that appear throughout our services, by email, or by calling 888-345-5788 toll-free or writing to:
1200 Wilson Drive
West Chester, PA 19380
Web Browser Settings
QVC supports the development and implementation of a standard "do not track" browser feature that provides customers with control over the collection and use of information about their web-browsing activities. Once a standardized "do not track" feature is released, QVC intends to adhere to the browser settings accordingly.
Coremetrics is a service provider QVC uses to collect and analyze certain information about our customers' browsing and purchasing patterns on various platforms and websites. To learn more about how QVC uses Coremetrics and how to opt out of having this data collected about you, please click here.
Online Behavioral Advertising
QVC participates in Online Behavioral Advertising (OBA), also referred to as Interest-Based Advertising (IBA), where ads are tailored to your interests. QVC works with service providers to help us collect non-personally identifiable information through our own cookies in order to deliver OBA display ads to our customers.
QVC also works with members of the self-regulatory groups the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA), and these members are third parties who operate under these self-regulatory organizations to deliver OBA display ads. You can learn more or opt out of receiving OBA ads from these third parties by visiting the opt-out pages at the NAI or DAA sites. Please note that if you delete your cookies or use a different browser, a different computer, or other device, you'll need to opt out of OBA ads again.
If you're active on Facebook, QVC may also reach out to you with Facebook ads that are customized to your interests based on how you have interacted with our website and mobile apps. If you don't want QVC to present you with tailored Facebook ads, you can opt out through Facebook.
What are third-party affinity programs?
Occasionally, we participate in rewards programs with other business organizations where customers who are also members of these businesses will get a credit or a reward for their QVC purchases from the other member organizations. We also sometimes advertise QVC products on other services in the form of a link so that visitors can click over to our services and purchase the products if they're interested. In these situations, we share information about our customers' purchases with these other member organizations and other services under the contracts these entities have with QVC.
Do we collect personal information from children?
Our services are not intended for use by children, and the terms and conditions governing the use of our services require that you must be at least 18 years old to use them. In addition, we do not solicit or collect information from anyone who tells us that he or she is under 13 years of age.