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Welcome to Beauty iQ®, where we take an in-depth approach to beauty—bringing you engaging shows, expert advice, need-to-know makeup tips, and a look at some of the very best products in the industry, including incredible skin care, devices, and makeup. We think you’re going to love this!

Beauty iQ is a journey and a destination, a place where devoted beauty fans can explore, have fun, see what’s new, and get some expert help. It’s also where you’ll find some of today’s most forward-thinking and respected names in one place, like IT Cosmetics®, tarte, Josie Maran, philosophy, Mally Beauty, WEN by Chaz Dean, bareMinerals®, Laura Geller, NEST Fragrances, Becca, Givenchy, Dr. Perricone MD, Doll 10, TATCHA, and others.

Here are some other names you’ll want to know: Alberti Popaj and Elise Ivy! They’re experts when it comes to all things gorgeous, and they’ll be sharing their already-impressive wealth of knowledge and digging in to get even more inside scoop—because the beauty world never stops innovating and getting better than ever.

We’re excited you’re here. Tune in and bookmark this page to stay plugged into all the latest trends, leading brands, cutting-edge makeup, and only-here reveals.