IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

2018 Customer Choice Beauty Award Nominee
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If Sold Separately: $89.33

or 4 Easy Pays of $10.87

+ S&H and tax

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2455.
Rated 2 out of 5 by from Not for mature skin This stuff is thick and shows every wrinkle and dry patch on your face! It settles into fine lines and wrinkles. It’s horrible for older skin. I bought because of the reviews I read and YouTube videos. It is full coverage and will work for younger skin with no wrinkles. If you have just a few wrinkles I would not encourage you to buy. I’m 46 yrs old and have a few wrinkles and dry skin.
Date published: 2018-08-11
Rated 5 out of 5 by from Love "IT" Love this product perfect coverage,non greasy, easy peasy
Date published: 2018-08-11
Rated 5 out of 5 by from My Go To! This is my favorite makeup! I am 52 years old with light-to-medium skin. The medium shade is perfect for me in the summer, and the light shade is perfect for me in the winter. In between those seasons, I mix the two to adjust the shade. It covers well and doesn't look caked on. It lasts well throughout the day. At times, it can seem a little shiny, but a bit of powder (I'm still looking for a powder that works great for mature skin!) corrects this instantly.
Date published: 2018-08-09
Rated 5 out of 5 by from Favorite makeup! This makeup is easy to apply, dries quickly and lasts all day. Provides me with the coverage I need and is good for my skin.
Date published: 2018-08-05
Rated 5 out of 5 by from The BEST! I have been using this for a couple of years now and I love it so much, thought I got on auto delivery for the super size and I guess not. Sad for me because my 17 year old daughter stole mine so I had to by another regular size, you can bet I am on auto delivery this time! Happy to pass on a great product to my girl, thanks QVC and It cosmetics!
Date published: 2018-08-04
Rated 5 out of 5 by from Excellent I was a huge fan of Cinque .I was introduced to It Cosmetics two years ago and now this is the only line I will use .
Date published: 2018-08-03
Rated 1 out of 5 by from No coverage I do not like this make up, very disappointed in it. It does not cover like you claim it does. I am sending it back.
Date published: 2018-07-15
Rated 1 out of 5 by from CC Cream "yes" Brush "NO" This review is for the brush that came with the CC Cream. The worst brush I have ever used! Every time I use it, A LOT of hairs come out of the brush. I was excited to finally purchase an IT brush but I am extremely disappointed in this product!
Date published: 2018-07-11
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