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Treat your locks to luxury with state-of-the-art Alterna hair products at QVC. Since 1997, Alterna has combined innovative ingredients with advanced proprietary technologies to deliver extraordinary results. All Alterna formulas, from shampoo and conditioner to hair styling products like texturizer, are salon tested, and infused with good-for-you ingredients. They meet the exacting standards of professional salons and their clients, which is why the brand has become a trusted favorite among stylists and beauty artisans worldwide.

Alterna takes an alternative approach to natural ingredients and makes a precious ingredient, such as bamboo or caviar, the star of each of their product lines. But it’s not just what Alterna puts in their products that makes them exceptional. The ingredients they leave out are just as important. They don’t compromise their quality by including unnecessary additives.

Alterna believes in giving consumers high-performance products that deliver on their promise: hair transformations without trade-offs. The first time Alterna co-owner and spokesperson Katie Holmes used them, she experienced her own hair transformation. Her locks looked healthier, shinier, and smoother. Now, she shares her creative and consumer insights to help the brand continue to grow and expand its presence. Alterna hair products can be found in thousands of prestigious salons worldwide, but you don’t have to go anywhere to experience their benefits. Just shop Alterna at QVC for innovation, expertise, and uncompromising care to transform your hair.