What is it: An eye-opening mascara that kicks up the volume of each and every eyelash. The pure, deep color adds to the impact. Wear it once, and your lashes will feel naked without it.
Who is it for: Any woman who wants bold, beautiful lashes.
Why is it different: The specially developed brush and formula work effortlessly together to dramatically thicken lashes while combing them for separation. Allergy tested. 100% fragrance free. Ophthalmologist tested.
How do I use it: Begin at the lash roots. Wiggle the brush so the lashes get between the bristles. To apply to lower lashes, hold the wand vertically. To prevent clumping, let mascara dry between coats. Do not pump the brush in the container, as this adds air that can dry out the mascara.