Westmore Beauty Hair Coverage Root Concealer is a long-lasting, water-resistant, and sweatproof mineral-based powder that helps hair appear fuller and thicker while covering your roots and unwanted grays. The concealer contains optical brighteners to temporarily help hair appear more radiant.
In a consumer survey:
-- 100% agreed the product was easy to apply -- 89% agreed the product made hair around scalp appear fuller -- 89% agreed the product filled in areas with thinning hair -- 83% agreed the product made fine hair appear thicker -- 83% agreed the product looks natural -- 83% agreed the product matches hair color