What is it: Kiss your lash curler goodbye! Give lashes a lift with this innovative mascara, featuring an arched wand that scoops up and lifts every last lash. Coats lashes to their longest, boldest, most upturned look yet.
Who is it for: Any woman who wants gorgeous, upturned lashes.
Why is it different: The arched wand helps create curl. Plus the formula itself is smudge, flake, smear-resistant for up to 24 hours. Ophthalmologist tested; allergy tested; 100% fragrance free.
How do I use it: Hold arched brush so it follows the curve of your lashes. Apply as many coats as desired to build curl and intensity. To remove, use fingertips to splash warm water--bath temperature is ideal--on lashes several times and press gently. Or, wet a cotton pad with warm water, press to eye, then wipe away.