Westmore Lasting Effects Brow Gel

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What is it: Now every woman can experience the power of Hollywood special effects. Westmore Beauty's Lasting Effects Brow Gel is the easy, one-step solution to shaping your brows that is transfer- and budge-proof. The formula contains a unique blend of hair-like fibers, combined with specially treated pigments designed to fasten onto skin and hair, giving you the perfect eyebrows you'd expect from Hollywood celebrities walking the red carpet.

Who is it for: Anyone who wants to create prefect, natural-looking brows in minutes. It helps those with sparse or missing brows and helps cover gray hair. It's ideal for all skin types.

Why is it different: Lasting Effects Brow Gel is formulated with Permafix Technology and Brow Fiber Complex, which help create the appearance of natural-looking brows that last. The blend of hair-like fibers and specially treated pigments are designed to fasten onto skin and hair, creating transfer-proof and budge-proof coverage. Application has never been easier, thanks to the Spoolie Brow Perfector Brush for filling and defining.

How do I use it: Apply over clean, dry brows. Dip the Brow Perfector Brush into the container and wipe off excess product on the side. Always start with less and build as needed. Start by filling in gaps using the pointed end of the brush with short, feather-like strokes. Apply in the direction of hair growth. For a fuller brow look, apply over entire brow area, not only your sparse areas. To extend your brow line, use the pointed end of the brush and apply in long, even strokes. Once you have achieved desired coverage and shape, while product is still wet, use the Spoolie Brow Perfector Brush to groom and further distribute product using upward and outward strokes. If you find you have missed a spot or need deeper coverage, reapply the brow gel and groom again.

From Westmore Beauty.


  • 0.15-fl oz Lasting Effects Brow Gel
  • Spoolie Brow Perfector Brush
  • Two Brush Cleansing Wipes

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Reviews & Community QA

Westmore Lasting Effects Brow Gel is rated 3.1 out of 5 by 129.
Rated 3 out of 5 by from Still searching for good brow product I am sorry there aren't more color choices. My hair is almost all white, my brows are gray and white. I chose "blonde" and it makes my white brow hair orange, also looks orange on my skin at the tail of the brow where there is very little real hair. The other reviews state that it is difficult to "dip, not dunk" as you can't tell where the product is. But I'd deal with that if I didn't look eerily like I copied Ronald McDonald's eyebrow color. The product does stay on. Orange. All day....
Date published: 2016-11-25
Rated 4 out of 5 by from If you take your time and DIP your brush, it takes me a few dipping to get something on the brush, but it does go on nicely. My brows are in parts a bit sparse and this really makes me look like i have the real thing. I think the brunette is a bit too dark for me if i get a bit crazy and put on too much. It comes with practice, but I am please with the results. What i do not like is that the applicator bush hardens up, so prior to use I wash it with soap to soften it but it works never the less, small inconvenience. I did not get the spiral brush wipes with the kit, so I will assume I will use soap again. If I do not use a makeup remover the brows stay. I am really happy for now my eyes are even more beautiful with eyebrows. So my advice. GO SLOW, use a good mirror, good lighting,. I like the spiral brush to get any little clumps off my brows that I have found if I put too much gel on. BUT OVER ALL I am pleased and have now had many complements. I would not recommend as a gift as there are three colors to choose from, and it is bet the purchaser do the choosing. But to suggest yes :)
Date published: 2016-06-17
Rated 4 out of 5 by from Stays on until you take it off I have used Dalton and IT Cosmetics for brows; this is more liquid. I don't get the gel part as none of them is a gel. This is more like a lotion and requires working faster. I only use it to cover the gray so I have to be careful not to go outside the brow. It does stay on even at the gym when I am sweating. The spiral brush helps spread it over the hair, I also use a Q tip if I go outside the brow before it dries. What I received did not include wipes. I use Purity on my face and it removes it.
Date published: 2016-06-03
Rated 3 out of 5 by from Nice product, dispenser wastes a lot of product The actual product is very good. It stays put and builds to a natural yet defined look. The concept of the packaging is good to prevent the product from drying out, however you cannot help but waste a lot of product. You have to dip the brush in and you can't tell how far to dip it and you either end up with too much product on the brush and have to wipe it off, or you don't get any product on the brush. If the top of the tube that holds the product had a mascara - like tube opening it would wipe the excess product off and the extra product would remain in the tube. I gave it three stars but that's not really accurate. It's a great idea and really nice brow product but I won't order again because I don't like wasting so much of the product.
Date published: 2016-05-24
Rated 1 out of 5 by from Messy.... Messy and definitely not worth the trouble. Waste of money.....
Date published: 2016-05-04
Rated 4 out of 5 by from Great product but container needs work I absolutely love this product. It's the best and easiest to use eyebrow gel I have found. Gives my brows more definition without looking super fake or drawn on. The only issue I have is that the pot that holds the gel is difficult to access. The hole at the top is too small to see I nto, thus i usually end up dunking the brush in and get the brush covered in product. The hole needs to be bigger and the pot should be clear so that it's easier to see how far in you are putting the brush.
Date published: 2016-04-07
Rated 4 out of 5 by from Good brow gel Yes, there's a steep learning curve, but once you get the hang of using this, it's fabulous. I've had this for about 5 months now, and I've learned how to effectively use it on a regular basis, and my brows look natural daily. I appreciate that I no longer have that pencil look, and the shade is perfect for my fair skin tone and dark hair(brunette). It lasts and works exactly as they claim, and overall I'm very happy and will reorder in the future now that I'm comfortable with application. If you have the time to learn to use it, and the patience, you'll be happy in the end!
Date published: 2016-03-25
Rated 1 out of 5 by from Worst purchase evah Purchased this about six months ago just opened it so too late to return. Worst packaging Evah!!! Can't rate the product because the minuscule retractable brush hidden inside of container broke (it retracted into itself) so it's useless. When brush is inserted into container product comes oozing out of top. Right now I have a mess of product a brush that doesn't work. And I never got the product on my eyebrows. Went on Internet to email westmore who manufactured this product and they aren't listed??? Normally I'd contact qvc and they always take care of an issue but I'm embarrassed to call since this product was purchased so long ago. To use this product you need a PhD in lasting effects shadow gel application I wonder if anyone at qvc reads these reviews. I hope they do
Date published: 2016-03-12
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