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It Cosmetics Anti-Aging Celebration Foundation with Brush
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It Cosmetics Anti-Aging Celebration Foundation with Brush

2014 Customer Choice Beauty Awards Nominee

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"I am so excited our very first foundation is here! Celebration Foundation is truly an antiaging powerhouse that will give you the power to achieve complexion perfection. We spent several years working with leading plastic surgeons to create this full-coverage, powder foundation packed full of powerful antiaging technology and ingredients, including peptides and collagen, designed to give you the power to look and feel your most beautiful. No matter what your skin issues are, you'll see this full-coverage foundation covers everything; then after a few minutes of wear you'll see this hydrating powder begins to make your skin appear more youthful, glowing, and hydrated! Solving problems and truly improving women's lives…that's what It is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Rich in peptides, hydrolyzed collagen, and antiaging technology, Celebration Foundation is a full-coverage, antiaging foundation that gives you the power to achieve flawless, airbrushed complexion perfection! It delivers highly pigmented coverage that will never crease or crack and is designed not only to cover, but also to make skin appear younger. The antiaging technology gives you an airbrushed finish that looks and feels like silk. It absorbs oil and shine without settling into lines and wrinkles. The Heavenly Luxe Buffing Airbrush Foundation Brush is the most ultra-luxe, ultra-plush tool for perfect airbrushed application.

Who is it for: Anyone who wants the power to achieve her most beautiful skin ever! Anyone who wants the antiaging benefits of hydrolyzed collagen, peptides, antioxidants, hyaluronic acid, rose, aloe, niacin, and silk. Anyone who wants to instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, blur away pores from view, and achieve a more radiant-looking, airbrushed complexion.

Why is it different: Using antiaging ingredients--including hydrolyzed collagen, peptides, antioxidants, grape seed oil, olive oil, hyaluronic acid, rose, aloe, niacin, silk, and vitamins A, C, and E--this foundation helps treat skin with antiaging benefits and give more youthful radiance while completely concealing imperfections and blurring away the look of pores, fine lines, and wrinkles. The creamy, crease-proof powder foundation glides on easily and lasts. It's formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates.

How do I use it: Using the brush or enclosed sponge, swirl circles in powder. Dust onto skin in circular motions for a naturally flawless, soft-focus finish. A small amount goes a long way.

From IT Cosmetics.


  • 0.30-oz Celebration Foundation
  • Heavenly Luxe Buffing Airbrush Foundation Brush
  • Light: Light/Medium
  • Medium: Medium Beige

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A225107 — It Cosmetics Anti-Aging Celebration Foundation with Brush

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a225107_ingredients.html Ingredients: Mica, Titanium Dioxide, Zinc Oxide, Lauroyl Lysine, Zinc Stearate, Ethylhexyl
Palmitate, Silica, Water, Glycerin, Aloe Barbadensis Leaf Extract, Carica Papaya Fruit Extract,
Punica Granatum Extract, Vitis Vinifera Grape Seed Extract, Chamomilla Recutita Matricaria
Flower Extract, Camellia Oleifera Leaf Extract, Camellia Sinensis Leaf Extract, Rosa Canina
Flower Extract, Olea Europaea Olive Fruit Extract, Palmitoyl Oligopeptide, Palmitoyl
Tetrapeptide-7, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Collagen, Silk Powder,
Niacinamide, Retinyl Palmitate, Silica Dimethyl Silylate, Hyaluronic Acid, Cholesteryl Oleyl
Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Phenoxyethanol,
Carbomer, Polysorbate 20. May contain: Iron Oxides.
Information provided by It Cosmetics.

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It Cosmetics Anti-Aging Celebration Foundation with Brush 3.8 5 2657 2657
Not good for me! I was looking forward to getting this powder foundation to cut down on time putting my make-up on. I got the Medium shade, but it was very light for my complexion. Also, I'm 58 and have wrinkles like all women do at 58. This settled into my wrinkles and made me look much worse than I really do! I wouldn't recommend this to anyone after trying it. I guess I expected a higher quality due to what they say about this on QVC. It was like all the other powder foundations I've tried in the past. I thought it would be a little creamy; if that makes sense! So, I have to send it back. 08-17-14
skin looks flawless I have tried many, many top leading products and have been dissatisfied….until I purchased Celebration Foundation. I bought it in medium beige and it looks wonderful on me. Goes on easily and no mess. I bought another one and going to order more. 08-17-14
It Anti-Aging foundation with brush I was disappointed after using the product with a fantastic video demonstration that I saw on QVC. The foundation makes me look so plastered even though I consciously using a thin layer. It also showed my pores. My face looks so much better using It CC 50+ cream followed with the pore minimizing powder. This is what I use now. The powder makes my skin feels silky and it helps my oily skin. 08-13-14
NOT HAPPY WITH THIS PRODUCT! I was very disappointed in this product. It shows all my pores and it is not great for antiaging. I have used many IT products but this was a disappointment. 08-12-14
Needs darker shades for women of color I would like to try this product, but it is obviously too light for my african american dark skin (think chocolate). I would like Jamie to know that it is very frustrating for cosmetic companies to think that one little "rich" shade that would only cover someone the color of Beyonce or the model Brenda, covers the gamut of dark skin tones and QVC needs to realize this as well. Jayne Brown couldn't wear this. I think she needs to go back to the drawing board to include all women or color. Laura Geller's Deep Balance and Brighten is perfection!! 08-12-14
Flawless ! I always used bare minerals. It's a very good foundation. Once I tried IT I loved it even more. Not messy. You don't have to be careful that it doesn't go all over your sink! This is wonderful for all ages. I'm 65 and it goes on evenly and makes your skin look flawless. It looks good ALL day ! 08-10-14
IT Breaks down after an hour I really wanted to change up my makeup, I decided to try this. I am 50 and never had my makeup breakdown in under an hour,( while indoors with ac not sweating) I was in the hospital visiting someone, went to the bathroom and saw that my whole nose and chin had spotted along my cheeks my pores were large and visible, I have never even had problems like this with my skin!! I quickly washed off all my face makeup, as I looked better sans makeup, then in the remnants of IT cosmetics. fyi, I tried this again using nothing under my makeup, amd other products under as well as over the make up to see if that would help. The make up just keeps breaking down . 08-05-14
Works Well With Primer I bought this product when it was first introduced, and came in a light-medium color which I love. Since then, IT has dispensed with that shade and the light looks too light and the medium too dark, so not sure I'll go back with it. This covers well and keeps its matte finish for the most part. However, if you're over 45 or have a lot of small lines, USE A PRIMER OF SOME SORT FIRST. I use a moisturizer, under eye cream, primer, then I brush the powder on. I use a cosmetic sponge to blend over all, then go back and put on just a touch of under eye cream under my eyes, a little concealer and it's done. Love the applicator brush too. I wouldn't use this product without a primer (same with Bare Essentials) at fifty-something, and I have very few lines and oily skin. If you follow my ritual above, this is a natural looking foundation that works well. Please bring back the light-medium color!! 08-04-14
Best coverage so far I have tried just about every foundation out there and this one achieves the best coverage of all that I have tried. It still doesn't completely cover age spots, but it covers everything else quite well. So, now I only need to use concealer for the age spots and my face doesn't feel like it's covered with foundation all day. I'm not recommending it as a gift because foundation is personal. 08-03-14
Not what I'm looking for It covered red spots but I needed to put on too many layers to cover age spots. When they were covered, the wrinkles showed up more than with bare skin. 07-31-14
Incredibly Simple and Beautiful! I am so excited about finding this foundation! I have very oily and acne prone skin and have had the hardest time finding a foundation that won't slide right off my face in the Texas heat. This foundation STAYS PUT!! My skin looks even more beautiful at the end of a long day than it does when I put it on in the morning. I have always layered primer, concealer, foundation and then setting powder to keep my blemishes covered and my make up in place, but this Celebration Foundation allows me to skip all of those time consuming and expensive steps and the end result is beautiful, poreless, shine free skin! I am in LOVE!!! 07-31-14
LOVE!!! Finally, a powder foundation that stays put. It feels as though there is nothing on your face. I have had a lot of complements since starting to use this product. One person even asked, "Did you have some work done?" As you know, you can't please everyone that's why the reviews are so different at times. I can truly say that this product works for me. I have oily skin, pores #that I would love to disappear#, and some brown spots. I purchased this in Tan but have already purchased the Medium Beige so I'll be ready when my summer tan fades. The brush is great but I also use my Real Techniques powder brush. 07-31-14
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