Rated 3.8 out of 5 by 3174
Rated 5 out of 5 by s-l-c Great option for summer skin
Not sure about the negative reviews. I work 12-hour shifts and run constantly and am in that special phase of "personal summers". This foundation goes on well with the AWESOME brush and wears throughout the shift despite my "flushing" episodes. And not sure why older women are having a problem. I am in my mid-fifties and find this is my go-to foundation. I also love the IT CC cream foundation as well. I tend to alternate between my summer foundation (the Celebration one) and my winter foundation (the CC liquid). And the best reward is the complements I get on how nice I look, NOT how nice my makeup looks!
Rated 5 out of 5 by SheilH Love this product
I decided to try this product after using Bare Minerals for years. And I will now be using this product exclusively. There's no power mess, it covers beautifully and stays put, and the color is perfect. I love it!!!
Rated 3 out of 5 by Coco55 The Color Was Off
I purchased It cosmetics on TSV and I love the coverage the foundation gives, but to light in color. I ordered the tan and it made me look white and pale, even with bronzer it just didn't work. I agree with everyone about the color being off if Jamie and her team could fix that it would be a good product that is why I only gave it 3 stars.
Rated 5 out of 5 Fabulous!!!!! Wow!! I'm addicted to IT now!
I've tried just about everything you can imagine. I've even worked in a professional beauty retail store for years, so I see & hear about it all. This IS by far best foundation I've ever used! It's fast! Easy and flawless! I've had SO many compliments. And especially from 21-25 year olds! & im 54! Love it! Use it dry for lighter look. Wet for total coverage. But even dry it covers spectacularly! My only tiny complaint is near lines around eyes go lighter. But w/ a good moisturizer even that's great! Unemployed at the moment so can't afford extras! But believe me I will keep
This in stock! I highly recommend it ladies! Yay!
Rated 1 out of 5 by rdestiny21 Very Disappointed.
I waited for a long time to order this foundation. I received it and immediately went to put it on my face. I was so shocked when I looked in the mirror. It didn't cover like Jamie said and it looked like Morticians make-up. I waited a couple of days and tried again. Still made me look dead. Back it went. Total waste of shipping charges.
Rated 5 out of 5 by Coffebean Wow
I have finally found a foundation that is light AND covers imperfections! I wish I had this foundation 30 years ago!
Rated 1 out of 5 by gripple Very Dry
OMG so very drying. The IT liquid foundation is much better.
Rated 5 out of 5 by Archeryfan2 Amazing Product
As soon as I got my first order in the mail and tried it, I immediately got on the phone and ordered more so I would never be out! I don't usually write reviews, but for anybody who is on the fence about this, make the purchase! You will be amazed!
Rated 1 out of 5 by Lanie3824 Not what I expected
I love the liquid CC cream and thought I would give the powder a try. It looked harsh on my skin made me look to made up and my skin looked dry. I will be sticking to the liquid.
Rated 1 out of 5 by water pistol not for me
this foundation is not for me.
this is not what I saw on tv. the foundation on tv was in a compact but was liquid. you pressed on sponge with a brush to use the foundation. I do not like powdered foundations and would not have ordered it had i known it was powder.
Rated 5 out of 5 by starshopalot love the brush and product
I use this by itself on days when I am just going to be around the house or running errands and don't want to scare the neighbors!! LOL!! It gives nice buildable coverage and feels light. I like the brush, it is softer than my CH-N-L brushes that cost a small fortune !!! I roll my brush on the powder with the side of the bristles, then dab on my face and then with the end of the brush blend. Instead of cramming the brush straight down on the product !! A good friend of mine who is a makeup artist shared that tip with me. This keeps your product softer and you don't waste as much! :-) I have started using several IT products and have enjoyed them very much and hope you will also.