Rated 3.8 out of 5 by 3233
Rated 5 out of 5 by Jacksgirl Great Product
I was pleasantly surprised. I was afraid the coverage would be too heavy for me, but it goes on light and natural. I like that it doesn't settle in creases or disappear after being on for several hours. Color is good. I will continue to use this product. Love the brush.
Rated 3 out of 5 by OfyFern Didnt work for me
I was so excited to try this product and was sad that it didn't work well for me. I'm not a fan of heavy make up and looked forward to trying this. Unfortunately it did not work for me. I'm in my late 30's and have an oily complexion. I tried it with and without a primer, I tried it with and without my moisturizer, I tried it with and without my regular foundation, I tried it with and without the Byebye Undereye (that I love!) and I just did not like the look. It was too powdery even for my oily skin which is odd. I felt it didn't sit right on my skin and did nothing to cover my pores. Sadly it went back.
Rated 5 out of 5 by Trevah Love It Cosmetics
I've used Bare minerals for years and loved it, but after trying IT Cosmetics I was hooked. I'm fair skinned with freckles and I use the light medium and it's perfect.
Rated 1 out of 5 by gmcgonqvc Itchy face! Old-looking skin!
This foundation is the worst I've ever tried, and I've tried many! The first time I used it I thought it did a good job of covering up my touch of rosacea. But then I stepped outside, and realized how much product I had on my face. I had to pack this powder on to get coverage, and within a short period of time the finish started to crack. My mother commented on my make-up, saying that whatever I had on made me look old! (Ha!) My face also would itch and burn with irritation when I wore this product. Lastly, the powder developed a film (I'm guessing from my skin's natural oils, although I have dry/normal skin and washed my brushes at least once a week) on top that made it very difficult to pick up product with the brush. The brush was really nice, but I could buy a few good ones for this price. I'll stick to my cream and liquid foundations!
Rated 1 out of 5 by drc2u What Happened???
I have truly loved this IT foundation from the first time I used it. This is my 3rd order but something has defintely changed. I use the Medium shade but the color is not what it has been, Totally off. Plus the consistency is not the same. It is now a messy powder that goes everywheree but where you want it to stay...on your face! Jamie, what happened to this product??? Not good! I thought this last order was a fluke and went to Ulta to purchase another compact. Same messy consistency but the Medium shade from Ulta was even different than the current order from QVC. Very disappointed....please go back to basics and I look forward to retrying this foundation in the future. Sad in Arizona!
Rated 1 out of 5 by Aquanut Very disappointed!
Let me start by saying, I LOVED this product and the one-star I wish was five. I have acne scars plus rosacea. A curse!! IT was a terrific cover-up but I found it severely burns my skin and the burn doesn't diminish. When I asked under "questions" if anyone had experienced it, one person said she did and returned it and another suggested, it could be other products: cleanser, toner, moisturizer. I then used it without anything and the same thing happened. I also think it magnified my pores.
Sadly, I'll be returning it, but I can certainly see where this is perfect for people with normal or slightly imperfect skin.
I would recommend this product, but with reservations.
Rated 5 out of 5 by Silver lady 2 Best ever
This is my all time favorite makeup. I get great coverage with it. I have tried many and this is the easiest and best coverage!!
Rated 5 out of 5 by CapeJen Great buildable coverage for broken capilaries
I have a dozen different foundations including bare minerals and Laura Geller baked. This one (and the other illumination IT compact powder) have the best buildable coverage and longest wear. Love the Laura Geller, but IT has much better staying power. I work many 12-16 hour days, so it's important for me. I have never had to take time to reapply. This one is more true to color than the illumination powder (white compact), which I recommend you go up one level of color for. Like the better mineral foundations, this does not cake in fine lines. Because I hate fussy makeup but am forced to use it because of broken capillaries from rosacea, I love this product. Just brush on over skincare and go. If I want a bit of illumination I brush a tiny bit of the illumination where I want it (found the illumination a bit too shimmery for all-over coverage). I've finally found the right foundation!
Rated 5 out of 5 by Llinda Fabulous Stuff!
This is the best coverage I've ever bought. With just a tiny bit on the brush it covers my redness completely. Not only that it lasts well into the evening. I only have to apply it once in the morning.
Rated 5 out of 5 by girlfromtexas Love keeping in place
Love this foundation finally! At the end of the day I don't look like I need major repair. Not one crack or crinkle. Even in the heat, doesn't melt away. So happy I found this, with outside temperature or my hot flashes, I love my face stay on. Thank you for this wonderful product
Rated 5 out of 5 by sdlintx Can't say enough good things....
Honestly, I cannot say enough good things about this foundation. It provides perfect coverage on its own or with a liquid foundation base. I use both IT primer and Tarte primer with it and it just works. Doesn't fall into lines, lasts all day, minimizes pores and just gives me an all over flawless finish. Use with Bye Bye Pores setting power and you just can't beat the look. I have been trying every powder foundation i can get my hands on (Well People, Avon, Bare Minerals, Nyx, Younique, Inika....) and this powder is just it. All the others are now just sitting in my makeup kit wasting away. I do wish I got more bang for my buck, quantity wise, but it isn't enough to keep me from continuing to buy. I love it so much I bought it for my mom, she is almost 70 and still using cream to powder foundation, it was time to trade in the heavy makeup for a lighter just as effective foundation.
Rated 5 out of 5 by ladla Love!!
So glad I decided to try this. I usually use the CC cream which I love, but this is awesome. Got the Tan and it's perfect (golden med skin tone), works great. I'm 59 and couldn't be happier!