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It Cosmetics Anti-Aging Celebration Foundation with Brush
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It Cosmetics Anti-Aging Celebration Foundation with Brush

2014 Customer Choice Beauty Awards Nominee

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"I am so excited our very first foundation is here! Celebration Foundation is truly an antiaging powerhouse that will give you the power to achieve complexion perfection. We spent several years working with leading plastic surgeons to create this full-coverage, powder foundation packed full of powerful antiaging technology and ingredients, including peptides and collagen, designed to give you the power to look and feel your most beautiful. No matter what your skin issues are, you'll see this full-coverage foundation covers everything; then after a few minutes of wear you'll see this hydrating powder begins to make your skin appear more youthful, glowing, and hydrated! Solving problems and truly improving women's lives…that's what It is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Rich in peptides, hydrolyzed collagen, and antiaging technology, Celebration Foundation is a full-coverage, antiaging foundation that gives you the power to achieve flawless, airbrushed complexion perfection! It delivers highly pigmented coverage that will never crease or crack and is designed not only to cover, but also to make skin appear younger. The antiaging technology gives you an airbrushed finish that looks and feels like silk. It absorbs oil and shine without settling into lines and wrinkles. The Heavenly Luxe Buffing Airbrush Foundation Brush is the most ultra-luxe, ultra-plush tool for perfect airbrushed application.

Who is it for: Anyone who wants the power to achieve her most beautiful skin ever! Anyone who wants the antiaging benefits of hydrolyzed collagen, peptides, antioxidants, hyaluronic acid, rose, aloe, niacin, and silk. Anyone who wants to instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, blur away pores from view, and achieve a more radiant-looking, airbrushed complexion.

Why is it different: Using antiaging ingredients--including hydrolyzed collagen, peptides, antioxidants, grape seed oil, olive oil, hyaluronic acid, rose, aloe, niacin, silk, and vitamins A, C, and E--this foundation helps treat skin with antiaging benefits and give more youthful radiance while completely concealing imperfections and blurring away the look of pores, fine lines, and wrinkles. The creamy, crease-proof powder foundation glides on easily and lasts. It's formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates.

How do I use it: Using the brush or enclosed sponge, swirl circles in powder. Dust onto skin in circular motions for a naturally flawless, soft-focus finish. A small amount goes a long way.

From IT Cosmetics.


  • 0.30-oz Celebration Foundation
  • Heavenly Luxe Buffing Airbrush Foundation Brush
  • Light: Light/Medium
  • Medium: Medium Beige

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A225107 — It Cosmetics Anti-Aging Celebration Foundation with Brush

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a225107_ingredients.html Ingredients: Mica, Titanium Dioxide, Zinc Oxide, Lauroyl Lysine, Zinc Stearate, Ethylhexyl
Palmitate, Silica, Water, Glycerin, Aloe Barbadensis Leaf Extract, Carica Papaya Fruit Extract,
Punica Granatum Extract, Vitis Vinifera Grape Seed Extract, Chamomilla Recutita Matricaria
Flower Extract, Camellia Oleifera Leaf Extract, Camellia Sinensis Leaf Extract, Rosa Canina
Flower Extract, Olea Europaea Olive Fruit Extract, Palmitoyl Oligopeptide, Palmitoyl
Tetrapeptide-7, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Collagen, Silk Powder,
Niacinamide, Retinyl Palmitate, Silica Dimethyl Silylate, Hyaluronic Acid, Cholesteryl Oleyl
Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Phenoxyethanol,
Carbomer, Polysorbate 20. May contain: Iron Oxides.
Information provided by It Cosmetics.

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It Cosmetics Anti-Aging Celebration Foundation with Brush 3.8 5 2692 2692
Too Good To Be True Love the brush, however, the make-up must be applied more than once which ended up leaving my skin feeling very dry. For the price I will stick my drug store brand Almay. 48 years old. 09-13-14
Flawless This stuff makes your skin look like a doll. Even if you have zits! Sooo many people ask me what I use since I have started using this product! So amazing! Much better value on qvc than Ulta! This is a must have. Great coverage and smoothing effect! 09-12-14
Great PRODUCT Love, Love, Love it. Enough said! It covered all imperfections and really makes me look younger. Thank you. 09-09-14
not enough coverage I tried this it is not moist enough for me it feels dry and powdery and not enough coverage. I haven't found anything that I love more than Tart foundation 09-09-14
Unhappy This is one of the best full coverage foundations I've tried. The claims does what it says and that brush is the best. I have one complaint. For those who are deeper shade than rich. Don't purchase this product until It Cosmetics provides honey thru ebony shades. 09-07-14
Unbelievable results! I'm a 60 year old gal who has been using every cosmetic under the sun for 45 years to cover a dark red facial birthmark. I've tried high end to cheapo products with mostly below average results . I work as a dental assistant so I'm up close with people and very self conscious of the birthmark.....color match never quite right, product doesn't stay put etc.But, I just ordered and used THIS product and it is fabulous!!! The color match is so perfect I can really hardly believe it. The product stayed on all day without turning oily or changing color. It looks extremely natural . I'm really amazed and would highly recommend this product to all who have , like me, tried for so long to find something that works so well, to help give your confidence a boost .jamie, I don't know how to ever thank you!! 09-07-14
Ehhhh I bought the double foundation on A-D and have already canceled it! If this covered my minor imperfections as it did Jamie's rosacea I'd jump up and dance, but that must be some kind of "optical illusion"! You have to use a ton of product to get half the coverage you do with Laura Gellar's baked foundation for example. Epic disappointment and fail on Jamie's demonstration and product! I think IT cosmetics are more "tech" based like the name of her company and should sell on what's IN the product not what or how it lacks coverage! Secondly, this is the third product I've tried of IT, and ALL are just...ehhh, nothing special but not a just horrible enough to send back and pay shipping and waste time! I use "it" for those "less than" makeup days such as working out or when little makeup is needed! Thirdly, I ordered medium and got medium BEIGE! According to the promotion and shade chart online and TV it clearly states MEDIUM yet I got MEDIUM BEIGE! I thought OMG, I ordered the medium yet nowhere does my shade show up and I'm on A-D! I SOOOO wanted to love this foundation, but its too expensive for not enough coverage, I'm over IT! I like her other beauty products but the concealer, white pore powder and now this bombed! I will just stick with Laura Gellar's baked foundation and Mally's primers, concealers or pore refiners/minimizers from this point you Jamie and SO wanted to like this! Definitely will still try your other beauty products but for Ladies, beware of the coverage issues vs. $$. Good luck if it works for you....but I have normal fairly flawless skin and it was a No-Go for me. 09-06-14
Great coverage!!!! Love this compact foundation!!!! creamy, covers very well that includes large pores. The brush is one awesome brush!!! With this type of brush, it helps apply the foundation softly to very groove on the face. It does everything it says it does!!!! 09-06-14
first time... trying this product. I ordered the light and it is way too dark for me. It is a little on the orange side, not good ! It also settles into my lines and wrinkles contrary to what has been said about this product. Going back to using my LG, color is perfect and it doesnt settle into fine lines and wrinkles. 09-06-14
Silky and covers rosecea Covers rosecea and lasts. I ordered medium and thought it looks a little gray, however I warm it up with bare minerals 'warmth' which I wear in summer anyway. I think I will order her tan color next to compare. I have been using bare minerals golden medium foundation for years and was just curious since I have rosecea ( not as much as Jamie) and wanted to compare coverage and staying power. Her brush is divine!!! 09-06-14
Oh So Bad! This is a really odd foundation to me. It takes a ton of product to get any sort of coverage, so seems sheer initially but feels VERY heavy after getting up to my desired coverage. It also started to transfer after a few hours and felt like it would easily slip off onto anything that touched my face. The fair was an odd tone and way too dark to be a true fair. It also turned orangey as well. I tried this on bare clean skin as well as with my primer, the results were the same both ways. I can't send this back fast enough!! 09-05-14
Bad color As others have stated this foundation is orange. I got the medium which is what I usually wear in all foundations, and it looks like I have an orange mask on. It also does not cover as well as the claims made. That being said I do really like the silky feel of it, and will purchase again if they come out with better colors. 09-05-14
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