It Cosmetics Anti-Aging Celebration Foundation with Brush
Does not stay powdery
I liked this product at first. Then the more I used it a hard layer formed on the top and it was nearly impossible to get the product onto the nice soft brush. Sure isn't powdery anymore. The coverage isn't as advertised either. I wanted to like it and will scrape the hard layer off the top periodically so I can finish using it. However, would not purchase again.
I have been wearing this with the cc cream for about 2 months and absolutely love it. My skin looks so natural....
Delivered as Promised
First makeup I have purchased that did everything promised. It provides wonderful coverage for my redness and a beautiful finish, while using minimal product. I love it!
I find this product to be just about average, cannot understand what all the hoopla is all about. Does not last more than 3-4 hours on the face, need to touch up and I do not have oily skin. Does not settle into fine lines, but I cannot vouch for that as I do not have much wrinkles. This product does not add a glow to your face like Bare Minerals does. No matter what I try, I always go back to BM.
Heard a few things here and there about this foundation but then EVERYBODY started talking about it so I did some research. It's a great value for both the makeup and the nice quality brush that comes with it. Wasn't sure what color to get and the creator of IT Cosmetics said if you're not sure what color to get, get medium (the most popular shade#. It matches perfectly! It goes on like a dream and lasts all day. Not much product is needed either. I will repurchase. Love it #IT)! :-)
Not For Me...
Ordered light/medium. That's what I needed according to the chart and watching on TV. It was way to dark for my skin. Maybe they sent the wrong color or I got a bad batch. Anyway it was way too golden.
I have tried a ton of different high and low end brand foundations over the years and this is the best. It gives my skin a wonderful smoothness and light. I love my skin now! THANK YOU!
A Good Foundation
This is a good product, although I am on the fence as far as the color goes. I have very light, cool-toned skin, and the "Light/Medium" I ordered is very close to being too dark. I would like the color better if it had more of a cool undertone. These are pretty neutral, but for someone with pretty pink undertones, it is almost too yellow. I would probably order fair next time.
That being said, it has great coverage, a silky feel, and it really clings to the skin--unlike some powders that just leave a chalky coating. A nice luminous finish, and it is long-lasting. I love that is is made in the USA and is cruelty free! The brush is amazing, too! BTW--for those of you who want to reorder without the brush, get on Auto-Delivery! You can adjust how often you get the product, but it only comes with the brush for the first order, then just the foundation for future shipments.
Best Foundation Ever Purchased
I love this foundation! It does not settle into my fine lines and wrinkles and it gives me the perfect amount of coverage. Wears well and looks "just applied" even after a 10 hour work day. I highly recommend It Cosmetics Anti-Aging Foundation, but be prepared to order the next shade darker as the colors tend to run lighter than average foundations.
This product is excellent and covers dark spots, freckles, and other imperfections very well. I am over 65, and it looks great on my skin. It's light and flattering.
The best powder foundation I ever used! It feels like I don't have makeup on and looks very natural! No breakout which is a first for me! The brush is a must have for sure!
I will be purchasing more IT products!
I'm 53 years old and have not found the perfect foundation until now. And this is IT! Not trying anything else. I usually break out using any other foundation. I'm on my second compact and will keep buying! Use this, you won't regret it!