Rated 3.7 out of 5 by 3667
Rated 5 out of 5 by Melio love love love
This is the best foundation on the market today! It lasts all day, skin looks flawless after application, it is build-able. In my 40s and I moved away from liquid foundations because they seem to settle and show every little wrinkle. This stuff is a game changer. It covers like a liquid, does not look cakey, or settle into lines. Amazing
Rated 5 out of 5 by californiadreaming So Easy To Apply
I love this foundation with this fantastic brush! I ordered it in fair, & it covers everything for me. It takes so little time to apply. I do not find it cakey at all. I do wait until my serum, & moisturizer are "set" prior to applying this foundation.
Rated 3 out of 5 by Verified Reviewer Disappointed
I liked this product at first but found out later that unless you scrape the powder loose, it does not adhere to the brush. The problem with that is you end up with a cakey look. I also found out with each formula, even using the same tint, the coloration is different. Maybe the lighter tones provide consistent color, but the rich does not..
Rated 2 out of 5 by grammylin Didn't work for me.
I usually don' review products, positive or negative but I had hoped this product would work for me. I was very disappointed that this didn't cover what are not very bad spots and redness on my face. Plus I found it looked very caked on my face. I would have returned it but waited too long.
Rated 5 out of 5 by Lollyto3 Heavenly Brush!
The make up is awesome and covers really nice. I was a Bare Minerals girl for many years but seen this advertised and thought I would give it a try based on the reviews. Feels good on the skin and doesn't feel heavy. The brush is just heavenly! best brush ever!
Rated 4 out of 5 by Gayle Edwards Love the product but ....
It's cosmetic foundation and the cc foundation it turn my face orange. I hate to have to go to another product. From reading the reviews it seems to be a problem for many of your customers. Is there a fix for this problem. If not I have to move on to a new product.
Rated 1 out of 5 by Tantrum Looked Worse With This Foundation.
I'm going to completely ignore the fact that, once again, the shade recommended for my complexion was both WAY too pale and too yellow; that seems to be the general rule with all the different types of IT foundations I've tried. I can accept that IT doesn't carry a very comprehensive range of shades, although I do wish that they would stop saying that "They're very forgiving" and implying that their options are going to work for everyone. That is simply not true. In fact, after experiencing so much trouble with finding a shade that provides natural looking coverage, I've become a lot more observant about what they use on their models during their demonstration, and their faces rarely match their necks and dec's following the makeup application, although they HAVE achieved coverage of their imperfections. I actually have fairly decent skin and use foundation to simply even my skin tone and conceal the occasional blemish, so I was stunned when I found this product made it look worse! It not only settled in the fine lines beneath my eyes, but seemed to magnify the size of my pores, even though I'd used a very reliable primer first. Thinking that it was perhaps a learning curve typical with any new product, I made several more attempts to achieve a natural looking appearance with no success. In all fairness, the dramatic mismatch in the shade certainly didn't help matters, but it was the way the texture of my skin appeared that sent this one to the box of rejects. And I can't even tell you how desperately I want to be another one of the millions raving about how wonderful their results with IT are! Unfortunately, IT isn't happening for me--figuratively OR literally. The up side? I now have a very high quality brush that was worth the money all on its own!
Rated 2 out of 5 by Coconutmama IT Celebration Foundation with Brush
I purchased this because the model's complexion appeared to be similar to my own. I received the product, which was the darkest that is sold. It was too light. Rich is not dark enough and does not look as dark as the sample online. If your skin is near the shade of milk chocolate candy, this is too light. I like the brush, so I did not return the foundation compact. The stars are for the brush.