Created to neutralize brassy tones and boost shine, GLOSS Purple Color Enhancement is a temporary toning gloss that deeply conditions for cooler-looking color. Results last through six to eight shampoos, it locks in moisture while surface-smoothing ingredients enhance vibrancy and luminosity on both natural and color-treated hair. Violet pigments neutralize yellow and brassy tones, keeping blonde, silver, and gray hair looking more balanced. Tones while conditioning to improve softness, smoothness, and manageability. It helps reduce frizz and flyaways for a polished look that lasts.
How do I use it: Use on cleansed, damp hair. Apply product generously to hair, making sure all strands are evenly coated. For best results, leave on for five to 20 minutes, then rinse completely. For maximum toning and shine, apply to dry hair.