What is it: Bobbi's revolutionary new lipstick, Creamy Matte Lip Color, combines the long-lasting look of a classic matte lip with incredible wearability. Inspired by the looks she was creating for Fashion Week, Bobbi set out to develop the perfect color range--everything from nudes to brights to bolds.
Who is it for: The woman who wants that classically beautiful matte look on lips that still provides conditioning moisture, too.
Why is it different: Bobbi's formula utilizes a unique combination of emollients to condition lips and lock in moisture. Since it's highly pigmented, you'll get true, crisp color.
How do I use it: Depending upon how it's applied, this versatile formula goes from providing full coverage to creating a stained lip. You can swipe directly onto the lips from the tube or use a lip brush for more precise application.