tarte Gifted Amazonian Clay Smart Mascara

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What is it: A volumizing mascara infused with Amazonian clay.

Who is it for: Anyone looking for a "smart" mascara for their lashes.

Why is it different: This smart mascara is infused with Amazonian clay. In a clinical study, after applying two coats of mascara, there was a 300% increase in the appearance of lash width.

How do I use it: First, curl your lashes using a lash curler (not included). Next, wedge the wand at the base of lashes and pull out in a zigzag motion to the tip to reach every last lash.

From tarte.


  • 0.24-fl oz Gifted Amazonian Clay Smart Mascara
  • Imported

Delivery Date Estimate

Reviews & Community QA

tarte Gifted Amazonian Clay Smart Mascara is rated 3.6 out of 5 by 17.
Rated 2 out of 5 by from What happened? I've loved and used this mascara for many years. Last November, I was very happy that Tarte was selling a trio pack at a special holiday price of $29.96. At that price, I placed an order right away. However, the first mascara I opened was so clumpy, I threw it away. The second one was fine for 2 weeks, but got so clumpy that I threw it away. I just opened the third one and it's also clumpy. Did I get an old batch? I should have returned the trio pack after the first bad mascara (and before the return deadline), but didn't want to pay for return shipping. I'm giving this 2 stars instead on 1 star, only because of my past good experience with Tarte.
Date published: 2017-03-01
Rated 5 out of 5 by from New Mascara I Tried.... I'm a Mascara Junkie for many years now I never have purchased Tarte products before til I seen the 3 bottles to get. I'm so glad a did. I am used to the very black waterproof mascara. I have tried Lancome, Better then S** before as well as many otc kinds. And I love it. I have bad allergies that make my mascara run if I do not use Waterproof. I did not have a problem with Tarte Mascara at all. The only thing is it is not a Jet Black that many are used too. I have had No Clumps at all, which is hard to find. And I did notice if you use a primer you do get some clumping. So I will not use any primer with this mascara as I do not need it. My lashes were very defined and long. This is my "Go To" mascara from now on. Thank-You
Date published: 2017-01-28
Rated 2 out of 5 by from What happened? This is the 2nd time ordering. The 1st time I loved this product back in early 2016. This 3 tube special I received the mascara is clumpy and have also found it takes several coats to coat the lashes. Also- after it dries-it drags to the skin looking like coon eyes! If the formula has recently been revised- perhaps rethink it again. Sending it back-not sure if a defective batch but very disappointed.
Date published: 2017-01-19
Rated 2 out of 5 by from Wanted to love! Although I had already ordered my go to Bobbi Brown Intensifying Long-Wear Mascara (never arrived and no longer available on QVC :( ), at the same time I added this "Smart Mascara" to the cart due to the fact that I love tarte products and the company's message - better for the earth and our skin, as well as because of the amazing value (3 mascaras for basically the price of 1). Unfortunately, this mascara DID NOT work for me. Although the packaging is beautiful, the tube is quite large; the applicator brush is huge and the bristles are...wonky, making it difficult to get an even/precise application. After several minutes/attempts and brushing through my lashes to get an acceptable look, <1 hour later there were black smudges beneath both eyes (which continued throughout the workday).
Date published: 2016-12-25
Rated 1 out of 5 by from raccoon eyes in two hours or less I do use and love other Tarte items, and really wanted to love this too... but tried after my normal cleaning routine, and in fact, I didn't even use my moisturizer the evening I used this "smart mascara" because was short on time... anyway... went on ok, but had to use a lash comb to get blobs off lashes, once that was done, they looked beautiful... so I set face with powder and went out. Got home just under two hours later and checked myself in mirror and was horrified that I'd been out shopping looking like a raccoon! I did give this a 2nd try the next day around my house, and had the same results sadly, so back they go and I get to pay for the return... at least they were on a terrific sale. I should have known better... I normally use Waterproof Loreal or CG and never have to worry about looking like I just woke up and left my house without looking in the mirror! (should've remembered my media /Pro Make-up Artist friends who ALL swear by the CG and L mascaras!) To be fair... I do have very long lashes (but not so thick anymore) and I do tend to have this problem with many non-waterproofs, but after reading so many great reviews about the Tarte staying put, I thought I'd like to try a natural product... maybe if it came in a waterproof? But for a couple of bucks less and no shipping charges, I think I'll just keep going to cvs and get my old stand-by
Date published: 2016-11-25
Rated 5 out of 5 by from My Favorite mascara Finally found a mascara that does all it promises. No flakes, natural looking long lashes, no raccoon eyes. Love it.
Date published: 2016-09-06
Rated 1 out of 5 by from Good for 20 days! I bought this mascara because I have extremely sensitive eyes and it was recommended to me. It is fantastic for the first 20 days then its time to throw it away. I have worked in the cosmetics industry so I know how to handle and care for mascara's. This one dries out simply from exposing the wand to your eyelashes while applying it. If its in your budget to afford a mascara every 20 days, then this mascara is for you! My budget does not afford a 43.00 mascara every 20 days; This is not recommended!
Date published: 2016-07-20
Rated 5 out of 5 by from Amazing! Love! Love! Love it! I bought the 3 pack last during the holidays just to try. It's my first time using a Tarte product and I just fell in live with it! I've used It, Mally, Laura Geller, Bare Minerals, Givenchy and so far, nonephews of them has made my lashes fuller and longer with just 2 coats! I was intending to give the other as gifts but decided to keep all of them!!!
Date published: 2016-06-26
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