tarte Gifted Amazonian Clay Smart Mascara

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Good until September 20, 2017 2:59 a.m. ET

What is it: A volumizing mascara infused with Amazonian clay.

Who is it for: Anyone looking for a "smart" mascara for their lashes.

Why is it different: This smart mascara is infused with Amazonian clay. In a clinical study, after applying two coats of mascara, there was a 300% increase in the appearance of lash width.

How do I use it: First, curl your lashes using a lash curler (not included). Next, wedge the wand at the base of lashes and pull out in a zigzag motion to the tip to reach every last lash.

From tarte.


  • 0.24-fl oz Gifted Amazonian Clay Smart Mascara
  • Imported

See a list of products from tarte beauty show that aired

Tuesday, September 19, 2017 from Midnight – 1 a.m. ET

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Reviews & Community QA

tarte Gifted Amazonian Clay Smart Mascara is rated 3.6 out of 5 by 20.
Rated 5 out of 5 by from fabulous By far the best mascara that I have ever purchased.
Date published: 2017-07-24
Rated 1 out of 5 by from disappointed Love this mascara but hate this order -- quality of this order was poor. Mascara clumps horribly and does not seem fresh. Will never order this again via the web.
Date published: 2017-06-22
Rated 5 out of 5 by from Fav mascara I absolutely love this mascara. No clumpy lashes just long natural beautiful looking lashes.
Date published: 2017-04-24
Rated 2 out of 5 by from What happened? I've loved and used this mascara for many years. Last November, I was very happy that Tarte was selling a trio pack at a special holiday price of $29.96. At that price, I placed an order right away. However, the first mascara I opened was so clumpy, I threw it away. The second one was fine for 2 weeks, but got so clumpy that I threw it away. I just opened the third one and it's also clumpy. Did I get an old batch? I should have returned the trio pack after the first bad mascara (and before the return deadline), but didn't want to pay for return shipping. I'm giving this 2 stars instead on 1 star, only because of my past good experience with Tarte.
Date published: 2017-03-01
Rated 5 out of 5 by from New Mascara I Tried.... I'm a Mascara Junkie for many years now I never have purchased Tarte products before til I seen the 3 bottles to get. I'm so glad a did. I am used to the very black waterproof mascara. I have tried Lancome, Better then S** before as well as many otc kinds. And I love it. I have bad allergies that make my mascara run if I do not use Waterproof. I did not have a problem with Tarte Mascara at all. The only thing is it is not a Jet Black that many are used too. I have had No Clumps at all, which is hard to find. And I did notice if you use a primer you do get some clumping. So I will not use any primer with this mascara as I do not need it. My lashes were very defined and long. This is my "Go To" mascara from now on. Thank-You
Date published: 2017-01-28
Rated 2 out of 5 by from What happened? This is the 2nd time ordering. The 1st time I loved this product back in early 2016. This 3 tube special I received the mascara is clumpy and have also found it takes several coats to coat the lashes. Also- after it dries-it drags to the skin looking like coon eyes! If the formula has recently been revised- perhaps rethink it again. Sending it back-not sure if a defective batch but very disappointed.
Date published: 2017-01-19
Rated 2 out of 5 by from Wanted to love! Although I had already ordered my go to Bobbi Brown Intensifying Long-Wear Mascara (never arrived and no longer available on QVC :( ), at the same time I added this "Smart Mascara" to the cart due to the fact that I love tarte products and the company's message - better for the earth and our skin, as well as because of the amazing value (3 mascaras for basically the price of 1). Unfortunately, this mascara DID NOT work for me. Although the packaging is beautiful, the tube is quite large; the applicator brush is huge and the bristles are...wonky, making it difficult to get an even/precise application. After several minutes/attempts and brushing through my lashes to get an acceptable look, <1 hour later there were black smudges beneath both eyes (which continued throughout the workday).
Date published: 2016-12-25
Rated 1 out of 5 by from raccoon eyes in two hours or less I do use and love other Tarte items, and really wanted to love this too... but tried after my normal cleaning routine, and in fact, I didn't even use my moisturizer the evening I used this "smart mascara" because was short on time... anyway... went on ok, but had to use a lash comb to get blobs off lashes, once that was done, they looked beautiful... so I set face with powder and went out. Got home just under two hours later and checked myself in mirror and was horrified that I'd been out shopping looking like a raccoon! I did give this a 2nd try the next day around my house, and had the same results sadly, so back they go and I get to pay for the return... at least they were on a terrific sale. I should have known better... I normally use Waterproof Loreal or CG and never have to worry about looking like I just woke up and left my house without looking in the mirror! (should've remembered my media /Pro Make-up Artist friends who ALL swear by the CG and L mascaras!) To be fair... I do have very long lashes (but not so thick anymore) and I do tend to have this problem with many non-waterproofs, but after reading so many great reviews about the Tarte staying put, I thought I'd like to try a natural product... maybe if it came in a waterproof? But for a couple of bucks less and no shipping charges, I think I'll just keep going to cvs and get my old stand-by
Date published: 2016-11-25
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