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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

If Sold Separately: $66.00

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.7 5 291 291
Beautiful shades I just received this palette. I could not wait to try them. I am 58 years old so I am so excited that these shades are all matte with the choice to add shimmer. All of the shades are keepers. Thank you so much for putting this palette together. It is wonderful. 10-21-14
Preview Your Review This is the very first time I've bought a palette of eyeshadow colors where I can use EVERY color!!!!!!!!! Beautiful colors, ALL OF THEM!!!!!!!!!!! Once I say how beautiful these were in person I ran to my computer and ordered one more before they ran out. I HOPE IT COSMETICS DOES ANOTHER PALETTE OF MATTE LUXE SHADOWS WITH THE BRUSH!!!!! AND the brush is just GREAT!!!!!!!!!!!!!!!!!!!! 10-20-14
Preview Your Review I love this palette! Very hard to find matte shadows in pretty colors. I use this every day! You won't be disappointed. 10-19-14
first eyeshadow palette I ever purchased my daughter suggested I buy this pallet because I prefer matte shadows. It goes on very nicely and blends well. they last long by themselves, but even longer with eye shadow primer. and the colors are beautiful for my brown eyes. 10-18-14
Preview Your Review I have tried a lot of eye shadows and I have never found any that I liked until this one. They do last all day and go on do use some more than others though. The only thing is I wish there was more of the lighter colors because you do use more of them. Wish they sold those lighter colors by themselves. Over all I do love these eye shadows and I will be going back for more when I run out. 10-18-14
I LOVE this! I'm not a spring chicken...but I still like to look nice once in a while! This pallete is perfect. Not over the top...and I can throw out all my other stuff! 10-17-14
Exceptional! I had this on my wait list and it finally came back into stock. I was thrilled when I received!!! The colors are beautiful! A little goes a long way, as these colors are saturated~Jamie, did a job above and beyond in choosing these colors for this palette! Brushes are awesome, I am so sorry, I missed out on her TSV the other night, but look forward to more from her. Excellent and Beautiful! 10-16-14
Beautiful I love these neutral colors! The color lasts and goes on smoothly. 10-15-14
On the fence First off, the palette comes in a faded pink velvet style covering. This velvet looked dirty even though it was brand new. I found the colors very blendable. If you're a beginner who uses only one or two colors at a time , then you'll probably like this palette . Intermediate makeup users like myself will find application challenging. Creating a smoky eye for example, is hard because all the colors blend into one other, which causes a brown puddle of eye makeup if you're not careful. I am an African American women of average skin tone. The colors did show up nicely on my skin, and would probably do well on a variety of skin tones . I'm a makeupaholic so I did keep this palette , but it is not my favorite. 10-11-14
Young or Old, this one's a keeper! For us older ladies, this is a beautiful color pallet and last all day. I only wear lighter brown eye shadow which is very hard to find a nice color, but this is great, all the colors are wearable. 10-11-14
An "okay" palette This eye-shadow palette was pretty comparable to ones I have purchased from drug stores. Color pay off was alright. The shade that is supposed to "pearlize" the matte shadows did not work at all. It just made the color look washed out and muddy. The brush that came with it was nice, but that was pretty much the only thing that I was satisfied with. Overall, I feel like for the price, this palette should be far more pigmented. I plan on returning this because I know I can purchase a far better eye-shadow palette for around the same amount of money. It Cosmetics has to work on the quality of this product before putting it out to the public. 10-09-14
A Mixed Bag The colors are great and that's what attracted my age, I want no sparkle, metallic, shine....and I was so happy when I saw this but the colors are not very in, you really have to load up your brush to get any pay off and they really don't last long. I'm going to keep it because it's better than nothing but I am disappointed. Also, ditch the cheesy pink faux something-or-other case. I have to say---I expected better from It Cosmetics. 10-09-14
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