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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.7 5 312 312
Best Purchase I love the different variety of shades you can wear!!! 10-29-14
So happy there's no glitter! I'be been hit-or-miss with IT Cosmetics, but this eye shadow palette and brush is definitely a hit. The colors are lovely and all are very wearable. I usually use the lighter shades as lid shadow, the medium shades for shading in the crease and outside corners of my eyes, and the deepest shades as liners. I use primer, so the colors stay true and I don't have any problem with fallout. The colors are buildable for more or less intensity and I love, love, love that there is NO glitter. I like the option to add shimmer via the pearlescent shade and I like to use that on the center of my eyelid, on top of the color, to pull focus and make my eyes look brighter. The brush is very nice and certainly a bonus for the price. Very happy I made this purchase. 10-29-14
Fantastic This product is worth every penny. Couldn't be happier! Great brush & colors are SO vibrant & last all day long. Have received several compliments since the day I got it 10-28-14
It Naturally Pretty Matte Luxe Shadow Pallette & B LOVE, LOVE, LOVE. this product. Easy to apply , stay looking great all day. I do not have enough good to say about it. It is truly the way to go. 10-28-14
Love it! Love, love, love this palette. The colors are subtle enough for my taste, yet pigmented enough to make an impact when applied. They blend "like butter". Very happy with the purchase! 10-27-14
Love It! I must say I am so happy with this purchase. I am really enjoying all the colors. They are soft and very nice. This item was presented very truthfully and I am very pleased about that. They are also packaged well. To me this is a real winner. 10-27-14
Love, love, love These colors are awesome. Go on nicely and stay on. Great product. 10-26-14
Anyone Could Wear First of all, this is a great color pallet. The colors are soft and very pretty. I think everyone could wear these colors. They apply so easily and smoothly. Like all of the shadows from IT, the colors do not smear easily or get hung in the creases. Lasts all day. 10-26-14
Fav Shadows I have tons of eye shadow. Literally. Didn't try this for awhile after I bought it. It is now my absolute favorite shadow set. What I like best is you can control the amount of "shimmer" and the shimmer is very understated. You can use it as it is, matte, then go back and add highlight to where you want it. If your eyelids aren't as smooth as they once were, you know how awful your lids can look if there is too much glimmer - you can see every wrinkle. And the shades are great. I don't write many reviews, but this product is a winner. 10-25-14
Very nice colors I often buy eye shadow kits, and end up using 1 or 2 of the shades. I received this a few days ago, and have used 5 shades already. Very nice, goes on smooth. 10-24-14
Wonderful Love the colors. I'm in my late forties and I think the colors don't look so overdone. They look very natural, but also add the warmth and vitality that you need to bring out the color in your eyes without being obvious. They had staying power, and did not crease at all. I really hope that IT keeps this kit as part of their regular line-up. Having all of those colors together was very convenient. This would make a nice gift to just about any age group since most of the colors are very wearable. 10-24-14
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