IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

If Sold Separately: $66.00

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.6 5 380 380
IT Matte Shadow Pallette/Brush Great brush! Love the soft colors & the darker shades work great for eye liner. This is a great product to travel with, because it goes from day to night and comes with a wonderful brush. The compact makes it feel like you are using really expensive eye shadows, because it is a beautiful compact. The colors last a long time which is great. I would buy this again and recommend it to others. It's great when you are rushed, because everything you need for shadow and liner is right there in the compact. Great for anyone who is busy or likes colors put together for them. It's also a space saver. No need for 10 different shadow compacts. This is the only eye shadow compact I use now. Love this!!! 03-31-15
disappointed Wrote longer review on the holiday palette. I was so disappointed in this product. Does not show up ususing products dry. Using it wet just makes it muddy. For the money, Lancome beats It Cosmetics, Mally, and Laura Geller eyeshadows hands down. Drugstore cosmetics go on better and stay better than these 3. In fairness I have purchased other items in all 3 of these lines that are fantastic. They all need to go back and reformulate better eyeshadows. 03-27-15
LOVE! The shadows in this kit are not only nice quality and nice colors, but the brush is luxurious and feels so good! It does not tug or scratch and I just love this entire kit. 03-14-15
Best Purchase Ever Love, Love, Love IT cosmetics and brushes. The eyeshadows are very pigmented and stay true to color throughout the day!! The brushes are AMAZING!! 03-01-15
Good product, love the magnetic closure I do enjoy this palette but would change only a couple things: The shimmer should be on the other side next to the lighter colors to avoid constantly having to clean dark shadow dust out of it before using with lighter colors. Could use a couple more lighter base colors or make the lightest ones larger as they are really versatile and lovely. I use them to brighten the under eye or inner corner and the upper brow or as a base color. 02-20-15
LOVE! This collection has every color you can ever want and goes on like a dream. The brushes IT has are amazing. 02-18-15
Okay This palette is not worth the money. There are way better ones on the market. Hers do not blend very well in my opinion. I returned it. I usually like most of Jamie's products, but I'm not a fan of her eyeshadows or her bye bye pore powder. That just emphasized wrinkles. Her brushes are very nice, but I feel overpriced. 01-24-15
Best Eye Shadow! This product works great on older eyes! Thank you for making the shadow without the shimmer and sparkle. The colors all work! 01-24-15
Great Matte colors I really like the variety and ability to blend the wide variety of colors. Awesome colors. Love it. 01-13-15
Love these shadows! These shadows and brush make getting ready in the morning so easy and so pretty! Definitely would recommend these! 01-09-15
Pretty Colors Nice to have palette for easy access to many colors. The shadows go on easy, however, they do migrate to creases. This is disappointing because the claim of no creasing was a major selling point for me. Brush is very nice. Love the flat end - I use it with dark shades as a liner. 01-08-15
Beautiful Palette If you are looking for a really nice matte palette, this is it! The colors are well pigmented and a good variety. Not too many of any color family in particular. I just love them! Especially the transforming shadow at the end of the 2nd row which will make any of the matte shadows into a shimmer. It's not too shimmery though, just perfect. The brush is nice too. I don't use the smaller end much, but you can totally do your eyes with only the larger end in a pinch. All in all, the set is high quality and a great addition to anyone's collection. 01-02-15
  • 2015-04-20T13:57:52.847-05:00
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