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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.6 5 374 374
Okay This palette is not worth the money. There are way better ones on the market. Hers do not blend very well in my opinion. I returned it. I usually like most of Jamie's products, but I'm not a fan of her eyeshadows or her bye bye pore powder. That just emphasized wrinkles. Her brushes are very nice, but I feel overpriced. 01-24-15
Best Eye Shadow! This product works great on older eyes! Thank you for making the shadow without the shimmer and sparkle. The colors all work! 01-24-15
Great Matte colors I really like the variety and ability to blend the wide variety of colors. Awesome colors. Love it. 01-13-15
Love these shadows! These shadows and brush make getting ready in the morning so easy and so pretty! Definitely would recommend these! 01-09-15
Pretty Colors Nice to have palette for easy access to many colors. The shadows go on easy, however, they do migrate to creases. This is disappointing because the claim of no creasing was a major selling point for me. Brush is very nice. Love the flat end - I use it with dark shades as a liner. 01-08-15
Beautiful Palette If you are looking for a really nice matte palette, this is it! The colors are well pigmented and a good variety. Not too many of any color family in particular. I just love them! Especially the transforming shadow at the end of the 2nd row which will make any of the matte shadows into a shimmer. It's not too shimmery though, just perfect. The brush is nice too. I don't use the smaller end much, but you can totally do your eyes with only the larger end in a pinch. All in all, the set is high quality and a great addition to anyone's collection. 01-02-15
BEAUTIFUL !!! these are terrific for any age.... my daughter wants her own set... 12-28-14
Love the colors I finally was able to get one of these for myself now I am trying to get it for my daughter as she has told me many times that she loved the color of my shadow. You are sold out when I am able to buy one, you see I am on a disability income that comes once a month it is hard for me to save money ahead so that I can buy gifts. PLEASE, PLEASE, PLEASE get one back in REAL SOON! 12-16-14
Perfect Shadow for all ages This eye shadow is the finest I have ever used in 20 years. I have used everything ever made. From Loreal to Chanel and this is the absolute best, texture, coverage, and looks so nice all day long. It is truly underpriced, and the colors are the finest of the season. I enjoy it all, I plan to simply stick to this brand, and throw out all of the others, tarte, urban decay, too faced, and all of the others we all have used. It is the best... 12-12-14
Best eyeshadow I've ever used. Seriously. I'm 51. These colors apply and blend beautifully - and stay on/look good all day. If you're on the fence, do yourself a favor and order these - you're going to love them. 12-12-14
Excellent Purchase!! I love everything about this eyeshadow palette. There are no bad colors that you often get when you buy a combination of colors like this. I love the option of the matte finish or changing it to a shimmer. I'm 61 years old so if I use the shimmer effect, I use it very sparingly. Just like others have said, the brush is an added bonus. It's one of the best eyeshadow/eyeliner brushes I've ever used. I ordered this for my 37 year old daughter and she loves it just as much. I just ordered two more for Christmas gifts. Don't hesitate. You won't be disappointed! 12-09-14
JUST AVERAGE The colors in this palette are very pretty. But they go on so pale that it's barely noticeable, even after putting on a few layers of color and I don't wear colors that are too dark to begin with. The colors seemed to be saturated enough without being too dark on the models, so I thought this would be a good option for me. I had also ordered the gel eyeliner which was way too dark for my aging skin. And the shadows were much too pale. I prefer Bare Escentuals. 12-06-14
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