IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

If Sold Separately: $66.00

QVC Price: $43.50

Featured Price:


Shipping & Handling: $3.00

Easy Pay! 2 Installments of $19.78, plus Tax and S & H

See S&H and Easy Pay details

Product Video

Product Video: On-Air Presentation

On-Air Presentation
Because QVC's special offers are only available for a limited time, previously recorded videos may contain pricing, exclusivity claims or promotional offers that have expired.

Adjust Text Size:

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

Adjust Text Size:

Adjust Text Size:

Estimate Delivery Dates for:

A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

To choose your shipping method, add this item to your Shopping Cart, continue to Standard Checkout, and make your selection on the Shipping Method page.

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.6 5 402 402
It Cosmetics Rating These are wonderful eye shadows I love it. Great when you put on and it does not come off I would recommend this to anyone. 05-23-15
Oh My Goodness I have used Every major eyeshadow brand but this one is "The One!" 05-21-15
Beautiful product I must admit, I didn't expect much. I stopped wearing powder shadows years ago due to aging -- I prefer cream, which doesn't show wrinkles and lines and moisturizes. I am SO GLAD I bought this and tried it. The pans are smaller than I expected, but that's ok -- because the pigment is so dense that it takes almost nothing to lay down color. And it stays on. The colors are ALL wearable. I'm 68, and I find them flattering. They do not emphasize lines or crepey lids at all. And the brush is the expected high quality that I'm accustomed to from IT Cosmetics. BRAVA for this palette. I hope you always offer it because I will be back for more. 05-21-15
Best palette!!! I have stayed away from eye shadows for many years because I am sensitive to certain ingredients in most shadows. I decided to give this one a try and I am so glad I did!!!! It is the most versatile palette and I can create many different looks all without having to worry about any irritation. The shadows are creamy and go on so smoothly. They last all day!!! Absolutely LOVE LOVE this! 05-21-15
Beautiful packaging, great product Wow! Was so impressed when I received this palette. As always with IT cosmetics, it came with a lux brush and the shadows go on effortlessly, last throughout the day AND have no sparkly bits. Love it cosmetics 05-21-15
Very nice colors and it's matte. I love this palette. It has really pretty colors and it is matte. I love it! 05-21-15
Great Pallette These colors in this palette have so many choices of what you can do with them. I am an older lady 60, and wanted some matte colors and I love the pearl if I choose to use it. I have been very happy with the it cosmetics that I have purchased. 05-20-15
Don't last on my eyes The colors are beautiful, but for whatever reason, the shadows disappear from my eyes within an hour. They look stunning as I apply them, but then when I look again after a little time, they're just gone, and my eyelids just look oily. Disappointing. 05-17-15
IT pallets are the best! i purchased 2 IT eye pallets and love them both. but this one has the pearl shadow that can turn my day shadow into nite shadow within seconds. i am blonde and fair and i have used each shadow more then once and they are all appropriate for my skin tone. and they are matte (or pearl) which that option in one pallete is a bonus for me. i am an IT girl and that is something to be proud of. knowing whatever it may be IT cosmetics is good for my skin. 05-17-15
Everything I need right here! I have been using this set now for about 6 months and it is my absolute go to - it has everything could possibly need in shadows. I love that I have the versatility of adding that pearl to any of the matte colors and change up my look. I am slowly transitioning away from a cosmetic line that I have used and sold for years and replacing it with IT cosmetics. I'm very impressed with almost everything that I have bought. This is something that I will order over and over again. 05-17-15
Love! Love that these are matte and the colors are all wearable. I'm so glad I got this. I love IT cosmetics and their brushes are the best. This is no exception. 05-16-15
Perfectfully Pretty!! I purchased this shadow palette several months ago, and it has become the ONLY shadow that I use! I am African American, with medium/dark brown skin. The Warmth, Soulful and All Heart are almost empty. I love the way they brighten my eyes without making me look like I have reverse raccoon eyes (white rings around the eyes). Because my eyes are small I tend to use the darker colors to lightly line my eyes rather than as shadows. I like that Violet is soft, and lovely, but, noticeably the color Violet, because soft colors are often lost on brown skin tones. It would be great if IT would bring us a Naturally Pretty Matte Palette that includes some green greens: olives, moss, brown-green. My 59 year old brown eyes can use all the pepping up they can get. Thanks for taking such good care of us Jamie!! And thanks to QVC for easy-pay! 05-16-15
  • 2015-05-24T12:30:53.558-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_402, tr_402
  • loc_en_US, sid_A238703, prod, sort_default
MORE REVIEWS>> 2 3 4 5 ... 34

Let's Stay in Touch

* *You're signing up to receive QVC promotional email.
Stay Connected with QVC

QVC is not responsible for the availability, content, security, policies, or practices of the above referenced third-party linked sites, nor liable for statements, claims, opinions, or representations contained therein. QVC's Privacy Statement does not apply to these third-party web sites.

© 1995–2015 QVC, Inc. All rights reserved. Trademark Notice

Desktop View Mobile View