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A238703
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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
 
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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.

Includes:

  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.7 5 113 113
ABSOLUTELY GORGEOUS This pallet was so beautiful. I think the colors are nicely saturated . They go on effortlessly and they blend very well and last approximately 12-14 hours without having to do touch ups.The only thing that I didn't like was that I didn't get the brush with it. 04-11-14
It fell short of my hopes! I was practically salivating when i saw this as I collect neutral eye palettes & LOVE IT cosmetics. The palette was a big disappointment though as the colors are not good choices as they have too many reddish browns which make the eye look swollen. The colors are not what I was seeking in a neutral palette. My quest continues for the perfect neutral palette. 04-09-14
Great Colors And Amazing Brush I waited to write a review until I had the chance to use it for several weeks. I truly do like these colors. I'm in my mid-twenties so I can't really comment on wrinkles or lines but I do have a slightly hooded lid and the colors look great. They stay all day long although I use an awesome primer. I'm really happy I ordered this product and I hope they continue to offer it. It has lasted a long time so far but when I'm out I'll definitely reorder. Even if you don't like the product order a brush! It's by far the best brush; I use it everyday with every brand of makeup and it's awesome! It cosmetics brushes are amazing and worth the price : ) 03-30-14
wonderful love this palette however wish they had individual shadows available love the sheer but used it all up 03-28-14
Lovely Shades As other reviewers have stated, I too was looking for matte shadows in appropriate, flattering shades. This palette delivers-soft shadows that stay put, do not sprinkle down to my cheeks, blend easily and compliment my eyes and age-59. The brush is sumptuous on the shadow end and precise on the end designed for lining. Love this shadow collection! 03-28-14
The product is wonderful, color choices just ok I love the concept of this eyeshadow palette, being able to start off with a soft matte shadow and then change it to a very soft shimmer and also having the option of a liner with a wet brush. I find the majority of colors to be warm beige - brown based (which is why I guess it's called "Naturally"). I have green eyes and love the way violet - purple makes them pop. There's only one purple shade, violet. All Heart is a soft plum, but for me plums make me look tired. They do last most of the day, are very pigmented (so use a light hand to start) and easy to blend. I've been spoiled using Mally's palettes- they come with a booklet of different looks you can do. It makes it sooo much easier in the mornings getting ready for work - I don't have to think about what colors to use for the look I want.. I just started to use this palette so maybe once I know how all the colors look together it will be easier. 03-24-14
ONLY EYE SHADOW I CAN USE!! BEST SHADOW EVER USED! HAVE SERIOUS ALLERGIES TO JUST ABOUT ALL COSMETICS. ESPECIALLY SHADOWS . I USED THIS WITH NO PROBLEMS, GREAT COLORS, THEY DO NOT FLAKE ON TO YOUR CHEEKS ON APPLICATION. BIG PLUS! IT IS A MATTE, HOWEVER, YOU CAN MAKE IT SHIMMER USING ONE OF THE HIGHLITE COLORS . I HAVE NOT USED THE HIGHLITE COLORS SO CAN NOT COMMENT ON ALLERGIES. ALSO USE IT WET OR DRY AND THE SHADOW STAYS AS GOOD AS NEW. I HIGHLY RECOMMEND THIS PRODUCT. 03-22-14
The Very Best for Older Eyes!! Okay. So I am not looking for any more products to add lines to my face, especially to my eyes. This product delivers the SMOOTHEST shadow; it does not crease, does not settle into lines, and the matte finish guarantees that it will not reflect nor highlight any lines already present. I was so tired of trying shadows that had an abundance of glitter, pear;. shimmer, glitz etc., none of which was flattering to my fact. This product works as it's supposed to: it delivers soft, believable colors which are easy to blend together, and it stays where your put it. I love this set! :-) 03-20-14
Love it! I am a shadow junkie. I put this palette above everyones hg UD naked. Its amazing! Color payoff is incredible, glides on, blends well, every color plays nicely with the others. I have been looking for a matte palette for so long! Thankfully, a company understands we dont all want to sparke, shimmer, have fallout and have these glitters seep into the lines in our eyes. Finally! Brush is lovely as well. Vol 1 it says - i am patiently waiting for vol 2. I use the pearlizing for my brow highlighter under my mally primer. Its a little, teeny tiny shine - nothing crazy at all. I am going on 10 hours with my shadow on & not a smudge off, out of place. I really cannot say enough good things about this one. Ok, one tiny thing...the case is a very lovely velvet material. I wish it was a smooth hard case because its gotten a little dirty in my "shadow drawer" (yes a whole drawer!). The mirror is fantastic though. I would also love a spot to store the brush. I love that it has the plastic protector on both ends but it would be great if it somehow stored IN the palette. Since its double ended i cannot stand it up in any of my brush mugs. 03-12-14
A great kit I am a bit of a beauty junkie and am always looking for great new eye shadows. The more I use this kit, the more I love it. 03-12-14
Beautiful These shadows are beautiful. In addition, they do NOT irritate my sensitive eyes. Most shadows cause my eyes to water and my lids to itch. Thank you, Jamie and "It". 03-10-14
Awesome Product!!! This product is so awesome!! It goes on absolutely like silk!! Another winner!! 03-10-14

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