IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

If Sold Separately: $66.00

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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Rated 4.6 out of 5 by 472 reviewers.
Rated 2 out of 5 by Great Brush Great brush and that's the reason for the 2 stars, - not so great eyeshadows. This is the 2nd different colored pallet I am returning because again, the colors all look the same when on the eye lid. I've never had that with any other brand. They aren't even nice colors either. VERY disappointed. 08-27-15
Rated 2 out of 5 by Not Great. Does Not Stay Put The colors are pretty. But they don't stay put. Not a great product. 08-24-15
Rated 4 out of 5 by Nice colors....but no applicator ?? The colors in this kit are very pretty, like that they are matte with the pearl option to change it up. But....tore the package apart and there was no applicator ??? Using my own.... 08-24-15
Rated 3 out of 5 by I'm on the fence Not sure about this one yet - pretty to look at in the palette but the shades so far are a bit blaugh - I don't like intense eye shadows so not sure what it is - they just don't really seem to have a punch - I guess that's lack of saturation maybe? I wore 2 for the first time today and I looked tired so I tried putting a 3rd on to deepen the crease and outer corner - still not too thrilled. I used my normal eye shadow base and now after all day the shadow seems not to have really lasted all that well, I need to really touch up a lot for evening. I will try another day and see - the brush is really divine however! I am thrilled that these are all matte - that's all I wear now with my older eyelids - anything not matte really makes my eyes look 10 years older and shows all the creases and the droop in my eyelid that is gotten quite hooded in my 60s. 08-23-15
Rated 5 out of 5 by Love this! I am very satisfied with this palette. As always the brush is awesome. I would recommend this eyeshadow to anyone. 08-21-15
Rated 3 out of 5 by TOO MANY SIMILAR SHADES So Sorry-too many light, muted shades. The hot orange, dark blue and black are great, everything else seemes so similar. I use all of IT products, love them and am almost 61 years old but still like to play with colors in my makeup!! 08-02-15
Rated 5 out of 5 by Great Eye Shadow! Great color payoff, smooth application and beautiful colors! Just received yesterday and today I ordered the "Romantics' palette. And you cannot beat Jamie's brushes....the absolute BEST! 08-01-15
Rated 5 out of 5 by Beautiful Everything you need and compact. Easy to travel with. 07-27-15
Rated 5 out of 5 by Great product Love everything about this palette. Colour is saturated and goes on evenly. I am liking every products I've ordered from this line. 07-27-15
Rated 4 out of 5 by Nice colors Very beautiful colors to transition with or for everyday use. 07-22-15
Rated 5 out of 5 by The best purchase ever!!! LOVE. LOVE. LOVE!!!!! BEST eye-shadow ever!!! I will never buy another eye-shadow - Thank you IT Cosmetics 07-13-15
Rated 5 out of 5 by Where have you been all my life!!! The colors are great, what an assortment. I put on my makeup at 5 in the morning and by 5 in the afternoon it is still there and looking just as good as when I first put it on. I have sensitive eyes and these eye shadows are great they don't make my eyes water. I am over 50 so I have tried a lot of makeup over the years and by far for me I have found THE ONE!! 07-11-15
  • 2015-08-28T13:09:41.784-05:00
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