IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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If Sold Separately: $66.00

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 4.6 out of 5 by 552 reviewers.
Rated 3 out of 5 by Not Pigmented There are not enough light and/or highlight colors and there is not enough pigment of the lighter colors on this palate. I also thought they didn't go on smoothly or blend well. I waited too long to return :/ I recently purchased the new Tartlette Palate and I love the pigment, the smooth glide and how well they blend MUCH better! 04-14-16
Rated 5 out of 5 by Love Love It!! My GO TO Palette! Can use for work and then darken up a bit for evening AND add shimmer. I'm 50 . Try it!! 04-13-16
Rated 5 out of 5 by Wonderful I love using the pallette. It is great for blending and smoking. No product fallout. A must have 04-10-16
Rated 5 out of 5 by Love it I wasn't sure I'd like this based on some reviews that it doesn't last & fades away. However I use a primer and it stays on all day. I would say give it a try & im sure you'll be glad you did. 04-04-16
Rated 5 out of 5 by Perfect Matte Shadows I highly recommend this. I start with the lighter shadow and then put the other colors in the crease of the eye - creating a smoky look. All the shades are great for middle age women who many not want the glitter and bling in many of the other shadows....using it everyday! 04-02-16
Rated 4 out of 5 by LOVE THIS PALETTE I love the colors but you must use a eye shadow primer to stay on all day! The brush is awesome. 03-31-16
Rated 5 out of 5 by Fabulous! This eye shadow palette goes on like silk and the colors are flattering on every eye color. I bought my niece this same palette and she loves it. With most eye shadows I never use every color but that's not the case with this one! It's my favorite eye shadow collection and I rarely wore color on my eyes before purchasing this. I love it! 03-30-16
Rated 5 out of 5 by The perfect palette! I was looking for something that had all eye colors I would use in one collection, so I'm so glad I was watching when this was presented. I've played with all the colors, I think the only two I wouldn't use a lot would be Sunrise and Sunset, but the rest all work perfectly for me (I have green eyes.) I LOVE the brush, and yes, as they said during the presentation, you can wet these and use as eyeliner. Perfect for a softer look. Thanks for another great product, Jamie! :) 03-29-16
Rated 2 out of 5 by Naturally Pretty Matte Eye Shadow The colors are pretty in the package! However, they do not look like they do when used on QVC. I have tried several combinations and non appear to work like they show on TV. I normally wear a matte product and sometimes a shimmering one, but this product has no change when using just the matte or when dipped in the sparkly one. Disappointed for sure, but still use the product as it is a hassle to do returns via mail. 03-26-16
Rated 5 out of 5 by the best shadow ever!!! Love these shadows! they do not flake or even fluff all over like clouds! 03-25-16
Rated 5 out of 5 by LOVE, LOVE, LOVE THESE EYE SHADOWS I don't really ever write reviews but I just had to with this pallet. The colors are BEAUTIFUL, soft and they go on so smoothly. I work very long days and I put on the eye shadow about 6:00 am and don't take it off until I get home at 6:00 pm or later. My eye shadow is as beautiful at the end of the day as it was when I put it on about 12 hours prior. I have oily eyelids and eye shadows ALWAYS end up in the crease of my eyes and the colors are faded away, not with this pallet. This is by far the best eye shadow I have ever purchased, ladies you won't regret this purchase. Please IT bring out more colorful pallets like this. 03-25-16
Rated 5 out of 5 by from glitter girl to matte girl At first I was skeptical about matte eyeshadows. I've always been a glitter girl...the shinier the better. This IT Cosmetics pallette has won me over. The colors are perfect for my fair complexion. Easy blending too. There is a shimmery tray to make any color irredesent It's like you can't mess up and ;-) 03-23-16
  • 2016-04-20 T07:14:58.783-05:00
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