A238703

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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$43.50

If Sold Separately: $66.00

Description
What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).

Includes:

  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 4.6 out of 5 by 555 reviewers.
Rated 5 out of 5 by Terrific product The colors are matte (excepting the one shimmer) and blend beautifully. Love the brush, too. 06-10-16
Rated 5 out of 5 by Shadow Palette I like this product very much. It does not cake on your lids and stays on very well 05-30-16
Rated 5 out of 5 by Love Love Love You can call me an IT GIRL now. Great palette of eye shadows, although coverage doesn't always last all day or even to lunch. 05-08-16
Rated 3 out of 5 by Not Pigmented There are not enough light and/or highlight colors and there is not enough pigment of the lighter colors on this palate. I also thought they didn't go on smoothly or blend well. I waited too long to return :/ I recently purchased the new Tartlette Palate and I love the pigment, the smooth glide and how well they blend MUCH better! 04-14-16
Rated 5 out of 5 by Love Love It!! My GO TO Palette! Can use for work and then darken up a bit for evening AND add shimmer. I'm 50 . Try it!! 04-13-16
Rated 5 out of 5 by Wonderful I love using the pallette. It is great for blending and smoking. No product fallout. A must have 04-10-16
Rated 5 out of 5 by Love it I wasn't sure I'd like this based on some reviews that it doesn't last & fades away. However I use a primer and it stays on all day. I would say give it a try & im sure you'll be glad you did. 04-04-16
Rated 5 out of 5 by Perfect Matte Shadows I highly recommend this. I start with the lighter shadow and then put the other colors in the crease of the eye - creating a smoky look. All the shades are great for middle age women who many not want the glitter and bling in many of the other shadows....using it everyday! 04-02-16
  • 2016-07-28 T10:36:35.509-05:00
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