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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.7 5 247 247
If one is good, two is better!!!!! I have used every brand of shadow known to man - LOL - this is by far the best quality and best selection (all usable colors and blendable!) I have ever purchased. Received my first palette a few weeks ago - there is not a bad color in the bunch. Loved it so much, purchased a second one immediately so I would never be without these colors ever! The quality is wonderful - no glitter, wet small end of brush and can use as liner - just need a little bit - tap brush into color and the no-tug brush is fantastic too. Great value at this price for the selection and quality of these shadows - so easy to apply - stays on all day - no creasing at all. Tried all other brands' palettes and there is no comparison. With Jaimie you get exactly what she describes - thank you - IT Cosmetics is such a quality product, it's shocking that the prices aren't double. Very very happy (received 2nd palette today and I am thrilled!) Try it - I am 60 - so I appreciate anything anti-aging that works and this does. My eyelids look 20 years younger - no kidding! 07-21-14
LOVE THESE I love the non-sparklie shadows. It stays on great. The colors blend together so easily. 07-18-14
By Far the BEST shadow palette out there!!!! I have been using this for about 2 months now. I LOVE IT!!!!! Great color! Great brush! It is a must have!!!!!! Don't know how I lived without it!!!! 07-18-14
LOVE IT! This is not my first IT Cosmetics purchase and I have become a big fan! This palatte is great! The colors are all wearable, they last all day and no shadow " fall out". Love this no tug brush, I own 4 other different luxe brushes and even have back ups in case I need to replace them. This is a great value as well as a great product. You will not be disappointed !!!! 07-18-14
The BEST palette I have ever bought - lifetime! Most useful & flattering eyeshadow palette I have bought in 40 years of wearing makeup. Love matte. ALL the colors work with my grayish blue-green eyes. Might buy a "back-up" as it's so hard to find matte shadows in flattering colors. Haven't tried with water yet. 07-16-14
I LOVE This Palette I love this palette it's the only matte out they're it's so pigmented and beautyful I use it do much I got a back up n a couple for gifts that the receivers have fell head over heals now my request can you please bring this in a natural browns n taupe but still matte of course with black also skip the transformation one and make it a French vanilla for all over or highlighting please Jamie n keep up the good work I love ur lip stains n cc cream . The next one could be called naturally you?? :) 07-16-14
just what I had been waiting for, but I was very excited when I saw this on air, have been looking for matte shadows. Tried it and really liked the colors but for me they didn't stay on very long. After a couple hours you could hardly tell I had on shadow. Had to send it back. Great idea but think it needs some improving. 07-12-14
Gorgeouos shades I had some reservations when I received this, but having just been told I needed to use brown shades to bring out my eyes, I jumped in to try as many of these have a brown base. They are great and I have used most of the colors at one time or another. Also really like the pearl for under the eyebrow - at 70 I don't need it for the eye shadow, but great highlighter 07-11-14
TIRED OF WAITING FOR AVAILABILITY??? I really wanted to order this set off QVC and have been waiting for it to become available again. Then I remembered the host said once these were gone that would be it. They would no longer bring them back....I can't tell you how excited I was to see these beautiful shadows at Ulta. I purchased mine for $42.00. Every shade is a winner! And I LOVED the beautiful case. 07-10-14
Loaded With Soy... Nice colors, but sadly they're loaded with soy derivatives. Had to return...too bad 07-09-14
Disappointed with the Packaging..... RETURNED: The colors of the palette was average, the brush I really liked, but I could not get pass the packaging. I felt it will get dirty very quickly, especially in my cosmetic bag. It is like a suede material. They need to make it like the Naked 3 palette, a tin type of material. 07-09-14
Love it I love this palette. My search for a matte shadow that lasts all day is finally over, and no creasing either. The colors are beautiful. I have even been able to wear shades from this palette as liner (this is a first). I am also really happy with the transforming pearl, it is super subtle. If you are hoping to make these matte shadows shimmery with the pearl, that will not happen. To prove to myself that this shadow had true staying power (not just in my mind)...I took the dreaded Selfie before work and another after work. My shadow looked identical before and after. Unfortunately, my face makeup did not, showcasing I need to look for an allday foundation. :/ The down side to this palette is the shadow is difficult to "blend". Once it hits your lids, it stays put. The other thing has Nothing to do with the product's performance, but I think the dingy, pink suede case is hideous. I would never impulsively pick this item, based on the packaging. 07-06-14
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