IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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If Sold Separately: $66.00

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 4.6 out of 5 by 570 reviewers.
Rated 5 out of 5 by AAA+++ Beautiful Matte' finish! No shine! I am 52, and all these tones are a soft whisper of color!! Enjoy! 09-18-16
Rated 5 out of 5 by LOVE this collection This was one of my first IT purchases, and I love it. The colors are nice and soft and go on very well. They have been long lasting for me, and I look forward to purchasing additional collections. The brush is a nice quality. I anticipate purchasing some of these closer to Christmas as gifts for my daughters. 09-18-16
Rated 5 out of 5 by no glitter, no cheap talc The colors are really nice, especially that they don't have glitter and talc. It would be nice if you can give a demo of combining different colors on the different parts of the eye. 09-09-16
Rated 2 out of 5 by Sadly, Not So Much I was so excited to get this after seeing the show. I bought one for my mother as a gift, I hope she likes it, but I'm returning mine. It's not worth $43 for sure. There's just not enough color variance, it doesn't smooth my lids out like I thought it would, and I don't particularly like the colors. Looks like I've been punched in the face. I really hope my mom likes hers though. She's going to keep it. I'm going to try some other colors, maybe brighter for blonde haired people will work better. 09-07-16
Rated 5 out of 5 by Awesomely simple!!! Usually when you buy multiple colors, there are some that just don't work with your skin tone or eye color. Not the case with this collection. I have green eyes. Every day, I swipe my brush into a different color and it looks good with my eye color. The only decision I have to make is what pretty shade I want to try or wear. I don't have to worry about whether or not it will look good.It stays on and doesn't glob into the creases after a half day of wear. Love IT!!!!! 09-06-16
Rated 5 out of 5 by First Time IT User--Love IT! This is a beautiful set of shadows. I had never used IT cosmetics before this purchase. I am impressed with how this set just pops when you had the iridescent shimmer. The shadows also do not crumble or clump together after a day's wear. Very impressed with this line of shadows. Worth the money. 09-05-16
Rated 5 out of 5 by Just The BEST This is my favorite eyeshadow pallet and I'm a huge Sephora makeup junkie. These eyeshadows are such high quality I can't say enough good things about them! 08-30-16
Rated 5 out of 5 by I'm obsessed with IT Cosmetics! So, I am completely obsessed with IT products!! This eyeshadow was amazing!! I received it today and immediately put on the Sunset, Love, and Java...I am COMPLETELY in love!! Far exceeded my expectations!...GET IT! Trust me....you won't be disappointed! 08-28-16
  • 2016-09-23 T12:08:59.692-05:00
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