IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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If Sold Separately: $66.00

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 4.6 out of 5 by 557 reviewers.
Rated 5 out of 5 by Best Eyeshadow Pallet Bar none! I have been using BE for 15 years and of all the shadows I've purchased only 4 had made the cut..the rest were too glittery & messy so I stopped using anything but Bare or Clear Radiance if I was doing a full face makeup I went to the Ulta store to get color matched and the lady who was helping me brought out this palette.. I wasn't impressed at first most shadows today are all shimmer and glitter and Id stopped wearing it.. This is truly matte that you can punch up with a litter shimmer using the illumination powder. I LOVED all the colors in the palette and the wonderful woman at the store (in my age bracket 45-55) showed me how to build it up lightly for a natural look. (No.. I have never been good at shadows ..my eyes are really small BUT she made them look gorgeous ) She showed me a trick using a tissue that she touched to each shade plus the illuminating shadow.. A little goes a long way .. Using the brush she built up color using the small amount in the tissue., this way your pallet stays clean and your not wasting it.. Get the one with the brush.. For those like me.. The brush does all the work.. 08-09-16
Rated 5 out of 5 by I love "IT"! I absolutely love these eye shadows! There isn't a bad color in the bunch! All shades blend extremely well together and stay put! I am in my "prime" and wanted a little color without the shine or glitter and without powder creases showing up 30 minutes after applying a shadow. I found "IT" and couldn't be happier! 08-05-16
Rated 5 out of 5 by Terrific product The colors are matte (excepting the one shimmer) and blend beautifully. Love the brush, too. 06-10-16
Rated 5 out of 5 by Shadow Palette I like this product very much. It does not cake on your lids and stays on very well 05-30-16
Rated 5 out of 5 by Love Love Love You can call me an IT GIRL now. Great palette of eye shadows, although coverage doesn't always last all day or even to lunch. 05-08-16
Rated 3 out of 5 by Not Pigmented There are not enough light and/or highlight colors and there is not enough pigment of the lighter colors on this palate. I also thought they didn't go on smoothly or blend well. I waited too long to return :/ I recently purchased the new Tartlette Palate and I love the pigment, the smooth glide and how well they blend MUCH better! 04-14-16
Rated 5 out of 5 by Love Love It!! My GO TO Palette! Can use for work and then darken up a bit for evening AND add shimmer. I'm 50 . Try it!! 04-13-16
Rated 5 out of 5 by Wonderful I love using the pallette. It is great for blending and smoking. No product fallout. A must have 04-10-16
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