IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

If Sold Separately: $66.00

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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Rated 4.6 out of 5 by 456 reviewers.
Rated 5 out of 5 by Love It! I couldn't be happier with this shadow palette! Perfect colors and the brush is awesome! My only complaint is that the case has a faux suede texture which will be hard to keep clean. I'd like to see it in a plastic case. Otherwise perfect! 06-23-15
Rated 5 out of 5 by Great Palette I ordered this for the variety it offers! I was specifically looking for peach tones to enhance my blue eyes and this had everything I needed and more! I love using the black powder as a subtle liner for daytime wear. The greatest thing about these shadows is that the are thick and creamy and do not "color" your eyelashes when applying! They go on your lid and stay there without any powdery residue. 06-23-15
Rated 5 out of 5 by Lovely Palette Beautiful colors, soft texture, and as always with IT Cosmetics, a fabulous brush! These are subtle and workable shades. The packaging is sturdy and attractive. Overall, I'm happy with this purchase and am enjoying playing with the colors! 06-20-15
Rated 2 out of 5 by NOT CRAZY BOUT COLORS I luv matte eye shadow 's. The lite colors are ok but when u use the dark colors for eyeliner u cant c the color. Whats the point. A couple colors are just not for everyone. Terracotta...who wears those? Not me or anyone I know. 06-19-15
Rated 5 out of 5 by Third Time Order I love make-up. I am not necessarily dedicated to any one product line. I buy according a particular product in a product line. I love the Eye Shadow Palette product. Over the last year or so, this is my second purchase of this particular product. I placed my second order before actually needing it because I don't want to find out it has been discontinued...gotta have a back-up! Great product. Great palette. I ordered a different IT eye shadow palette last year, which I really like, however this is my favorite. Stays on all day and the matte is very flattering for my skin tone and older skin type. 06-18-15
Rated 5 out of 5 by Great colors! I never wear eyeshadow but something about this palette spoke to me. I love the matte colors. Now I wear eye shadow and loveit. The brush is amazing too! 06-17-15
Rated 5 out of 5 by Such Amazing Colors!!! I love love love this palette! These colors are so soft, neutral and amazing. I wasn't sure about buying this palette because it's all my palettes are shimmer, glitter or shine so this is the only matte palette that I have and i'm so glad I made this purchase!!! And I think it's so cool that you have the option to add shimmer to the mattes if you want! Ladies, don't hesitate...Get This!!!! 06-16-15
Rated 4 out of 5 by would be better if brush fit inside Colors are lovely and brush works beautifully. However, it would be nice if brush fit inside the box. 06-15-15
Rated 3 out of 5 by Just Okay Not a lot of pigment in shades, a little too muted for my taste. Shades were matte as promised, and the highlight shade was excellent... but too much to pay for one color that I liked. Loved the brush. 06-15-15
Rated 5 out of 5 by BEST MATTE COLLECTION I really like IT Cosmetics and this collection is no exception. I am in my 50's now and can no longer wear all the BM eyeshadow pots I invested in because of the glitter accentuates any upper lid ceases and wrinkles. So here comes IT cosmetics to the rescue! All of the colors are beautiful and very wearable. The best part is there isn't powder shadow collecting in ceases. The highlighter has just the right touch of glow to it. Bought a set for my daughter and a similar IT collection for my daughter-in-law. These matte collections transcend the generations! 06-15-15
Rated 5 out of 5 by Love It I love the color. I heard someone mentioned it did not stay, it does! I like the brush also and the price is awesome. Thank you 06-14-15
Rated 5 out of 5 by BEST EYE SHADOWS I'VE EVER USED!!! "WOW" is all I can say about this beautiful eye shadow pallette! The colors are fantastic and I am able to create many different looks. The only bad news is I already have my top favorites and those will run out faster. Although the shadow squares are small, you don't need very much product for a good payoff, They are super-smooth going on (must be that hydrolized collagen, Jaime!) and absolutely no fallout. Where else can you get a travel-friendly eyeshadow pallete and amazing BRUSH for this price? It's truly a winner :-) 06-11-15
  • 2015-06-25T13:50:46.134-05:00
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