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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.7 5 269 269
Not long lasting I found I had to reapply mid way through the day. Returned. 08-28-14
Like the brush and the shadow I really like the brush. I use the brush damp to apply the shadow. I use the blunt tip to apply the darker colors lightly as an under eye liner. My only problem is the case is so large to accommodate all the colors. This makes it a great value, of course, but not practical for light packing for a weekend trip (my opinion only.) Also doesn't fit into my counter top makeup case. I think I will purchase more of the shadows, but in smaller cases to make it more portable. 08-20-14
Perfect Palette I've had this a few weeks, and I reach for it everyday!! I love this shadow formula and the colors are wonderful for any and everyone. This shadow is seamless and I love it for my "50" year old eyes. The little creases I have are far less noticeable than with other shadows. 08-18-14
Kinda In love Found something besides the brushes that I love from IT cosmetics...nice colors and pigmentation and I even use the black as a liner. The colors stay all creasing and I appreciate that it came with a brush. (Which honestly I didn't know it did!). I would recommend to all. The only thing I would improve is the case...drop the dirty pink velveteen 08-18-14
This Is What I've Been Looking For. Love this set. Finally, someone understands that we are not all 16 years old and we don't want to wear glitter-crazy eyeshadow. I am very pale so I only use the colors on the left side but that's OK. This is called volume 1. Where is volume 2? I will buy it as soon as I see it. 08-16-14
Silky soft Really does go on like silk just gliding on your skin, also well pigmented. The only thing, I would agree w/another buyer the case was not the greatest choice. Looks old & dirty upon purchase & if you throw it in a make up bag with other things it gets dirty quickly. Nice & soft, but just not appealing to the eye, however it is the product inside that counts! 08-14-14
Best eyeshadow ever I love the beautiful matte colors in this pallet. Everyone is wearable. I use the darker colors wet as eyeliner. I am in my 50s and this is so flattering. Really any age could use this for soft daytime wear and apply more for evening wear. This is one of my BEST purchases. 08-13-14
beautiful! Some of the best eyeshadow I have ever tried. It is so soft and beautiful. Goes on like a dream! Great colors. love, love, love it! 08-13-14
Nothing To Write Home About Need more earth tones included in the collection. The color payoff is poor and find I have to use a lot or can't tell I have any on at all . I like the Bobbi Brown and Laura Geller much better. Disappointed considering some of the reviews I read before purchasing. 08-12-14
THIS IS JUST FUN!! I bought this as a matte alternative to the Mally eyecolor sticks I have been using and loving. These powder shadows do not look or feel dry on the eye. They stay all day. They are easy and fun to mix and match. They are not crazy colors but are all wearable and great looking on the eye. And the pearl shadow square that can be used over any of them when you do want that effect is very subtle and flattering. Just the right touch. The brush that comes with this set is worth the whole price. The larger end is perfect for applying the shadow to the eyelids and the smaller, tighter end is perfect for using the darker shadows as a liner. Jamie, bring more of these please. 08-09-14
LOVE IT Fantastic choice of colors! Multiple layering affects. Great coverage as well. Fantastic purchase! 08-07-14
Love "IT" I absolutely love these eye shadows. I am soooo happy that you made them matte with the option of adding shimmer if you want it. I have used every color in this palette and love them all. I am 56 so I don't like the shimmery shadows so this is perfect. I do use a little of the shimmer below my eyebrows so none of this palette goes to waste. I will re-order this, and hope that you will make these shadows individual as well. Thanks Jamie for another wonderful product. 08-06-14
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