IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

If Sold Separately: $66.00

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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Rated 4.6 out of 5 by 488 reviewers.
Rated 5 out of 5 by 10 Stars This the best eye shadow ever! Brush is top notch!!!!! 09-30-15
Rated 1 out of 5 by POOR PRODUCT I bought this before reading the reviews and I wish I had read them before because I wouldn't have ordered these shadows. The colors look pretty but the color doesn't go on the same. The shadows seem very powdery and makes me look tired and old. I buy a lot of shadows and I would compare this to cheap department store makeup that doesn't last but an hour. Seriously, I would not buy this product...sorry Jamie I love your CC cream and brow power but this is not good. I have to give only one star. 09-29-15
Rated 5 out of 5 by Love this Shadow Love this matte shadow and brush. Blends nicely, great colors, stays put all day. 09-29-15
Rated 3 out of 5 by Colors are Pretty but Creases The colors from this palette are pretty and versatile They do last all day. The brush is also very nice. What I'm disappointed with is how much the eye shadow creases. I tried a couple of primers that have worked for me with other eye shadows but this one still creased. I ended up trying one of Mally's eye shadows as a base and and it did not crease. 09-24-15
Rated 2 out of 5 ok I agree with another reviewer. Although the colors are gorgeous they do not last on my lid. I wear an eye primer and normally do not have trouble. The colors seem a bit chalky rather than rich color. I love all IT products so was disappointed in this one 09-22-15
Rated 5 out of 5 by Love This!!! I've ordered this several months ago. I had been looking for matte eye shadows for quite awhile without success. I hate the way shimmering eye shadows look on my aging eyelids. This product is better than I had imagined. I use all the colors. I mix them up according to my outfit for the day. Keep up the good work, Jamie!!! 09-20-15
Rated 5 out of 5 by Just the Best! Best eye shadows and colors offered. Stays on. No teenage sparkles! Love, love, love it! More color palettes please! 09-17-15
Rated 5 out of 5 by Makes eyes look fresh and young! I am 56 years old and have problems with crepiness on my eyes. This is the first eye shadow that eliminates it and my eyes look smooth from the time i apply it, to the time I remove it. Love Love Love this product! 09-14-15
Rated 2 out of 5 by Beautiful Colors but not long lasting First, these colors are absolutely gorgeous !!!!! I am a 50 year old woman who is aging. These colors are exactly what I already wear and they are just beautiful. The only thing is that the color did not last at all. By lunch I looked so tired I was told so. So I tried this for a week and put more and more on - but still was told I looked tired - and when looked in the mirror they were right. I really do not want to get rid of this pallete - so today I tried putting on my normal eye shadow I wear - which would last for the workday - and put these colors on top of it. But I have decided to return them - since I am still having to use my normal long lasting colors. I cannot see spending the extra money if they do not last by themselves. Jamie - please make this color pallette in a longer lasting wear and I will buy !!! :) 09-10-15
Rated 5 out of 5 by Soft Like Silk These beautiful powder shadows could only be improved by adding more colors. Does not tug skin and stays on. The one to make it more glittery is not a heavy glitter. I had a difficult time deciding on buying the set with the brush or the other one. They are the same shadows and knowing how wonderful the IT brushes are, I bought the one with the included brush. Glad I did. The brush is worth the entire set. Even though the two sets are sold separately and with different names, they ARE the same. Don't miss the brush.I feel these shadows are not going to dry my eyelids or look dry as many powders do. Try it....You can return it!!! But, you won't. 09-10-15
Rated 5 out of 5 by Lovely!! The colors in this collection are just beautiful! They go on quite nicely and don't dry out or sink into creases. I also like that you can use them as a liner and wet or dry!! Can't wait for Pallette #2!! :) 09-08-15
Rated 5 out of 5 by Love love This is the bomb! I love this palet! Natural and Matt colors that stay put all day! 09-05-15
  • 2015-10-05T16:05:33.110-05:00
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