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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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Rated 4.6 out of 5 by 517 reviewers.
Rated 5 out of 5 by Wonderful As Expected!! These shadows are beautiful! I'm very fair and some of them are super dark, but I think once I learn how to apply and blend them, they'll look fantastic. Love anything IT Cosmetics sells. I use their makeup almost exclusively! 02-04-16
Rated 5 out of 5 by love this eyeshadow Endless combinations of beautiful soft colors ,that flatter your eyes ,not age them ! love this shadow ...thank you ! 01-26-16
Rated 5 out of 5 by FABULOUS COLORS This Palette is a must. I am 53 years old and the matte colors are perfect for my eyes. These are colors you can where everyday. When I want the option of a little sparkle it is readily available with the Transforming Pearl. The brush alone was worth the price. It transfers the colors easily and is soft and easy on the eyelid. And the liner end is perfect for applying the black shadow as an eyeliner. I would highly recommend this product. 01-05-16
Rated 4 out of 5 by Nice Set Brush alone is worth the purchase. Very nice colors. Goes in good wet or dry. 12-28-15
Rated 4 out of 5 by Usable Color Palette I have only found one color that has not worked for me in this kit. They go on nicely, and don't crease. 12-12-15
Rated 5 out of 5 by IT delivers again Beautiful colors! All my friends ask to borrow this because there are so many beautiful colors. I love that it's a palette of matte colors and not filled with glitter like most shadows 12-10-15
Rated 5 out of 5 by Threw everything else away The pigmentation of these shadows is beautiful. The quality of the shadow is supreme and lasts all day. 12-03-15
Rated 3 out of 5 by Pretty Colors The shadow colors are pretty. I use a primer but the shadow didn't stay on. 11-29-15
Rated 3 out of 5 by Honest Thoughts This palette is nice and with a good quality brush, but I think several of the colors look the same when I put them on. I use Mocha the most on my eye brows. 11-23-15
Rated 5 out of 5 by Very good kit I didn't like this kit at first but gave it a try. Found the colors to glide on easily. They do help the eyes to stand out. It took a little while to appreciate all the colors and see how the color combos work on my eyes but now I am all set. It takes me less than a minute to apply my eye shadow. Brush is excellent. I recently bought a French shadow palette. Loaded with glitter. I don't think it applies as well as it cosmetics shadow. Now I wish I just stuck with IT. 11-22-15
Rated 5 out of 5 by Perfect Set! These eye shadow colors are perfect for me. They glide on my eyes with no creasing. Very high quality stuff coming IT Cosmetics. I won't buy anything else. 11-22-15
Rated 5 out of 5 by IN LOVE - BEST PURCHASE EVER I love love LOVE this Shadow Palette & Brush! I take it everywhere I go, it lasts all day AND I have perfected the smoky eye with it! My only complaint is that I wish they made another set of colors ............. that would be perfection!!!!! I need some greys and blues. It is by far the best shadow collection I have ever used. I will never ever go without owning this and all of my friends have asked where they can get it. THE BRUSH? I cannot express how much I have fallen in love with the IT Cosmetic brush line. THEY ARE AMAZING!!!! They have made a plain Jane who never wore makeup, obsessed with applying my makeup 7 days a week. I am an IT girl...........completely hooked! 11-20-15
  • 2016-02-11 T06:40:37.251-06:00
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