IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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Rated 4.6 out of 5 by 508 reviewers.
Rated 3 out of 5 by Honest Thoughts This palette is nice and with a good quality brush, but I think several of the colors look the same when I put them on. I use Mocha the most on my eye brows. 11-23-15
Rated 5 out of 5 by Perfect Set! These eye shadow colors are perfect for me. They glide on my eyes with no creasing. Very high quality stuff coming IT Cosmetics. I won't buy anything else. 11-22-15
Rated 5 out of 5 by IN LOVE - BEST PURCHASE EVER I love love LOVE this Shadow Palette & Brush! I take it everywhere I go, it lasts all day AND I have perfected the smoky eye with it! My only complaint is that I wish they made another set of colors ............. that would be perfection!!!!! I need some greys and blues. It is by far the best shadow collection I have ever used. I will never ever go without owning this and all of my friends have asked where they can get it. THE BRUSH? I cannot express how much I have fallen in love with the IT Cosmetic brush line. THEY ARE AMAZING!!!! They have made a plain Jane who never wore makeup, obsessed with applying my makeup 7 days a week. I am an IT girl...........completely hooked! 11-20-15
Rated 3 out of 5 by Disappointed I was so anxious to get this because it looked gorgeous and I've seen many good reviews. I'm going to keep trying to work with it, but I find many of the colors look the same when they are applied. I can't even tell a subtle difference. I could get the same with a basic small neutral palette I have in a different brand. I'm being generous by giving it 3 stars. Packaging is nice, the brush is nice and the quality of the shadows is good so maybe three stars is OK. My expectations may have been too high. I thought I was getting 14 colors/shades. Not so. 11-15-15
Rated 5 out of 5 by Best Ever! I love this so much that I came back for a second one. Not because I ran out of the first, but because I want to know I have this pallet available years from now. This is the most beautiful, high quality, and lasting eye shadow I have ever used. I never knew there could be such a difference in eye shadow quality. 11-15-15
Rated 5 out of 5 by WONDERFUL!!!! Very gorgeous variety of colors that last! Easy to go from day to night. The brush is such a nice professional grade item that can be used with ease. This item fits nicely in my purse make up bag. This IT GIRL loves all the products. 11-11-15
Rated 5 out of 5 by Replaces all Others!! Like you, I have purchased many eye shadows/liners (etc.!), from QVC, other online sites, department stores, etc.! But this is the best ever! The magic word was 'matte' and I started dialing. At last! Not metalic, not glittery - and best SHADES ever! And you can use the irredescent white, which makes any color have sheen if you want it! I have used several of the dark shades for a dry eyeliner - it is 'no-mistake-fabulous.' You can use put it on wet, but I haven't even tried that yet. There is NOTHING I don't LOVE LOVE LOVE about this Shadow Pallette! Haven't touched any other liner or shadow since it arrived! Highest of Highly Recommend! 11-10-15
Rated 5 out of 5 by Awsome By far the best eye shadow I have ever owned. All the colors are beautiful and easy to wear. Glides on smoothly and stays put. Love love love it. 11-08-15
Rated 4 out of 5 by Nice Matt Colors This is the only eye shadow that I own. All colors are very nice, and I like the fact that they are all matt. I also like the option of adding a pearl to any color. Love IT cosmetics! 11-06-15
Rated 5 out of 5 by Better than expected Some of the reviewers said the shadows didn't stay on long enough. My experience was quite different. Not only did they stay on but I haven't found a color that I don't like. Except maybe the pearly white for shimmer. Can't use shimmer on mature eyelids. However, I have used it on the inner corners of my eyes. I am happy with this product. 11-02-15
Rated 5 out of 5 by Best Eye Shadow Pallete EVER! Seriously, I've bought a lot of eye shadow palettes in my day, but none have ever been this versatile. The quality is bar none. The color selection is awesome and versatile. The finish, matte, easy to blend formula is fool proof even for someone who's not so good at eye make-up and blending. I really do love it. 11-02-15
Rated 4 out of 5 by Nice, very nice This was my first purchase from IT cosmetics, and I admit to being impressed. The softness and ease applying the eye shadows was amazing. I gave this 4 stars only because my eyes are honey colored with a clear ring of green around them. Purples/some greens work for me well. Browns, not at all, they make my eyes look muddy/tired. I'll keep checking for shades that will work for me with IT. 11-01-15
  • 2015-11-27 T05:47:28.913-06:00
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