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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
 
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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

QVC Price: $43.50

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$39.56

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.

Includes:

  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.7 5 252 252
FAVORITE PALETTE-husband accidentally returned!!! These are the most beautiful eyeshadows I've ever used. It's hard to explain, but combine a broken ankle, a brush in a protective tube (like all seven omy of my other It brushes), and a husband who genuinely wanted to do me "a favor", and VOILA! My favorite palette ever is on its way back to QVC. Were it not for the fact that I would be spending triple S&H, I would reorder this. What's really ironic is that for the first time in our 19-year marriage, my husband actually commented on how nice my eyes looked the first time I wore these! I've been wanting to buy this palette for months, it surpassed my wildest expectations, and the rest is history. I HIGHLY, HIGHLY RECOMMEND THIS PRODUCT! 07-26-14
AMAZING SHADOWS!!!!! Thanks again Jaimie and QVC, these eyeshadows are fantastic along with all your other cosmetics. I have fair skin so some shadows are just too dark but these go on so smooth and effortless that even the darker colors look great!!!!! Can't wait for more!!!!! 07-24-14
Not Pigmented enough, for my Taste These are soft Colors. I love matte colors, but I also want stronger pigment, and some Bright colored Matte shades would be nice, but none in this palette. Maybe the next Matte Palette will have more of a mix of nudes and bright? 07-24-14
10 Stars!! I've been waiting for a pallet of all matte colors, and this one is simply beautiful. And if you want a little sparkle you can have that, too. The products glides on so smoothly, no tugging, and the results are perfection. If you/ve been eyeing this product, don't wait. You will be oh so thrilled and happy you gave it a try. Thank you QVC. 07-24-14
Need more variation in colors I like these shadows better than anything I've used before. They go on smoothly, stay on, and the darkest colors are perfect as an eyeliner. I can't see any difference when using the transforming pearl shade. My only complaint with this purchase is that there are not enough color variations. They are all basically the same color in different shades of that color. 07-24-14
If one is good, two is better!!!!! I have used every brand of shadow known to man - LOL - this is by far the best quality and best selection (all usable colors and blendable!) I have ever purchased. Received my first palette a few weeks ago - there is not a bad color in the bunch. Loved it so much, purchased a second one immediately so I would never be without these colors ever! The quality is wonderful - no glitter, wet small end of brush and can use as liner - just need a little bit - tap brush into color and the no-tug brush is fantastic too. Great value at this price for the selection and quality of these shadows - so easy to apply - stays on all day - no creasing at all. Tried all other brands' palettes and there is no comparison. With Jaimie you get exactly what she describes - thank you - IT Cosmetics is such a quality product, it's shocking that the prices aren't double. Very very happy (received 2nd palette today and I am thrilled!) Try it - I am 60 - so I appreciate anything anti-aging that works and this does. My eyelids look 20 years younger - no kidding! 07-21-14
LOVE THESE I love the non-sparklie shadows. It stays on great. The colors blend together so easily. 07-18-14
By Far the BEST shadow palette out there!!!! I have been using this for about 2 months now. I LOVE IT!!!!! Great color! Great brush! It is a must have!!!!!! Don't know how I lived without it!!!! 07-18-14
LOVE IT! This is not my first IT Cosmetics purchase and I have become a big fan! This palatte is great! The colors are all wearable, they last all day and no shadow " fall out". Love this no tug brush, I own 4 other different luxe brushes and even have back ups in case I need to replace them. This is a great value as well as a great product. You will not be disappointed !!!! 07-18-14
The BEST palette I have ever bought - lifetime! Most useful & flattering eyeshadow palette I have bought in 40 years of wearing makeup. Love matte. ALL the colors work with my grayish blue-green eyes. Might buy a "back-up" as it's so hard to find matte shadows in flattering colors. Haven't tried with water yet. 07-16-14
I LOVE This Palette I love this palette it's the only matte out they're it's so pigmented and beautyful I use it do much I got a back up n a couple for gifts that the receivers have fell head over heals now my request can you please bring this in a natural browns n taupe but still matte of course with black also skip the transformation one and make it a French vanilla for all over or highlighting please Jamie n keep up the good work I love ur lip stains n cc cream . The next one could be called naturally you?? :) 07-16-14
just what I had been waiting for, but I was very excited when I saw this on air, have been looking for matte shadows. Tried it and really liked the colors but for me they didn't stay on very long. After a couple hours you could hardly tell I had on shadow. Had to send it back. Great idea but think it needs some improving. 07-12-14
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