IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 597.
Rated 4 out of 5 by from Okay I've had this palette about three months and I'm still undecided. The colors are so very subtle and so similar that it almost doesn't seem that I have 14 colors. Not that I'm a bold person by any means but I do like more color than I get from a single application. My daughter likes the palette very well so I may simply pass it on. I have other shadows I'm quite happy with and this is too good a brand to allow it to languish unloved. That's the beauty of having several daughters! Nothing goes to waste around here!! (MrsHJ)
Date published: 2017-03-08
Rated 3 out of 5 by from I so wanted to love you!!! I had really high hopes for this one also. The pigments were beautiful however, something in the formula makes it hard to impossible to distinguish the color transition...the colors just blend into each other. So again I had to return!! Sad because I really want to love this!!!
Date published: 2017-02-10
Rated 5 out of 5 by from Lovely Palette !! This is a great eyeshadow kit !! All of the colors are pretty, and they are all practical shades, with no crazy colors that I would never use ! They go on smooth, with no creases, etc. Very pleased !!
Date published: 2017-01-28
Rated 5 out of 5 by from Great Eye Shadow The colors are perfect. Go on with ease and lasts. You can also use as an eyeliner.
Date published: 2017-01-26
Rated 5 out of 5 by from Very nice! I stopped wearing eyeshadow because they would always feel caked on my lids ( my eyes water). These are very silky soft, no caking! The colors are soft and very wearable. More please!
Date published: 2017-01-22
Rated 1 out of 5 by from Not Impressed I was looking for a new palette, particularly one with a mix of colors. I need a light neutral for all over color and darker shades for a smoky look. I read a lot about people preferring matte colors verses ones with shimmer, but in the opposite. Matte is just that, boring. I'm mostly disappointed because I feel like I have to reapply and reapply to get color to show up, as well as zero staying power. No more IT for me. Sending this back.
Date published: 2017-01-15
Rated 5 out of 5 by from Beautiful collection of colors I have been so happy with all of my It Cosmetics purchases, and this is no exception. These colors are beautiful, natural and stay on for a long time. They aren't sparkly and they just brighten up your eyes. I don't use the dark colors often, but the lighter ones I use every day, along with It Cosmetics Eye liner and mascara. This are probably the best eye shadows I have ever used.
Date published: 2017-01-12
Rated 5 out of 5 by from Very Nice Color Palette I love the colors in this kit, all the colors are wearable, no strange or outlandish colors. I would highly recommend that you use a good quality shadow primer ( I use Two Face Insurance), this will make the shadow stay on for hours.
Date published: 2017-01-09
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