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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.6 5 295 295
High hopes but not great. This was a huge disappointment. The colors are beautiful but there is no pigmentation whatsoever to these shadows. The texture is chalky and powdery with a lot of fall out. I sent the kit back but will say that it may be nice for those just starting out. 10-22-14
Preview Your Review I love this palette of eye shadows! Each color is beautiful. The color is very pigmented and stays on all day. Mostly all my cosmetics are now "It"!!! Everything works just the way Jamie states it will....unlike another line which tells consumers her products are "all bulletproof"!!! Keep up the wonderful job Jamie!!! 10-22-14
Great !!!! Just received and I love the matte color eye shadows . The colors are all beautiful and feel good and look good on my eyes. I really love IT Cosmetics especially the gel eye liners and wanted to try this. I'm glad I did and worth the price. Recommend 10-21-14
Beautiful shades I just received this palette. I could not wait to try them. I am 58 years old so I am so excited that these shades are all matte with the choice to add shimmer. All of the shades are keepers. Thank you so much for putting this palette together. It is wonderful. 10-21-14
Preview Your Review This is the very first time I've bought a palette of eyeshadow colors where I can use EVERY color!!!!!!!!! Beautiful colors, ALL OF THEM!!!!!!!!!!! Once I say how beautiful these were in person I ran to my computer and ordered one more before they ran out. I HOPE IT COSMETICS DOES ANOTHER PALETTE OF MATTE LUXE SHADOWS WITH THE BRUSH!!!!! AND the brush is just GREAT!!!!!!!!!!!!!!!!!!!! 10-20-14
Preview Your Review I love this palette! Very hard to find matte shadows in pretty colors. I use this every day! You won't be disappointed. 10-19-14
first eyeshadow palette I ever purchased my daughter suggested I buy this pallet because I prefer matte shadows. It goes on very nicely and blends well. they last long by themselves, but even longer with eye shadow primer. and the colors are beautiful for my brown eyes. 10-18-14
Preview Your Review I have tried a lot of eye shadows and I have never found any that I liked until this one. They do last all day and go on do use some more than others though. The only thing is I wish there was more of the lighter colors because you do use more of them. Wish they sold those lighter colors by themselves. Over all I do love these eye shadows and I will be going back for more when I run out. 10-18-14
I LOVE this! I'm not a spring chicken...but I still like to look nice once in a while! This pallete is perfect. Not over the top...and I can throw out all my other stuff! 10-17-14
Exceptional! I had this on my wait list and it finally came back into stock. I was thrilled when I received!!! The colors are beautiful! A little goes a long way, as these colors are saturated~Jamie, did a job above and beyond in choosing these colors for this palette! Brushes are awesome, I am so sorry, I missed out on her TSV the other night, but look forward to more from her. Excellent and Beautiful! 10-16-14
Beautiful I love these neutral colors! The color lasts and goes on smoothly. 10-15-14
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