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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush
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IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics.


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Made in China

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A238703 — IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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It Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush 4.6 5 367 367
Love the colors I finally was able to get one of these for myself now I am trying to get it for my daughter as she has told me many times that she loved the color of my shadow. You are sold out when I am able to buy one, you see I am on a disability income that comes once a month it is hard for me to save money ahead so that I can buy gifts. PLEASE, PLEASE, PLEASE get one back in REAL SOON! 12-16-14
Perfect Shadow for all ages This eye shadow is the finest I have ever used in 20 years. I have used everything ever made. From Loreal to Chanel and this is the absolute best, texture, coverage, and looks so nice all day long. It is truly underpriced, and the colors are the finest of the season. I enjoy it all, I plan to simply stick to this brand, and throw out all of the others, tarte, urban decay, too faced, and all of the others we all have used. It is the best... 12-12-14
Best eyeshadow I've ever used. Seriously. I'm 51. These colors apply and blend beautifully - and stay on/look good all day. If you're on the fence, do yourself a favor and order these - you're going to love them. 12-12-14
Excellent Purchase!! I love everything about this eyeshadow palette. There are no bad colors that you often get when you buy a combination of colors like this. I love the option of the matte finish or changing it to a shimmer. I'm 61 years old so if I use the shimmer effect, I use it very sparingly. Just like others have said, the brush is an added bonus. It's one of the best eyeshadow/eyeliner brushes I've ever used. I ordered this for my 37 year old daughter and she loves it just as much. I just ordered two more for Christmas gifts. Don't hesitate. You won't be disappointed! 12-09-14
JUST AVERAGE The colors in this palette are very pretty. But they go on so pale that it's barely noticeable, even after putting on a few layers of color and I don't wear colors that are too dark to begin with. The colors seemed to be saturated enough without being too dark on the models, so I thought this would be a good option for me. I had also ordered the gel eyeliner which was way too dark for my aging skin. And the shadows were much too pale. I prefer Bare Escentuals. 12-06-14
Must Have I've finally broken free of the glittery eye look! Love the colors and the blending is effortless. Brush is wonderful and the colors are all so useable. Quality product! Happy with everything I've bought from IT Cosmetics, thanks Jamie! 12-05-14
Please make more vibrant colors... Pretty colors but I would like a little more depth, or pop, in the same shades. I am using the brightener to add life to these soft mattes. 12-03-14
best ever I purchased the two pallets that she has created..I now own only those...they are truly fantastic,I hope she adds to the collection..I will be ready! No itching etc..and all the fun of mixing..perfect for all ages and all eye colors..I am a 77 yr old with blue eyes that never looked bluer..thanks jamie and qvc 12-03-14
NICE COLORS! Loved the colors,but these eyeshadows are not long lasting. 11-30-14
BEAUTIFUL!!! I use many It products and reorder. I have the eye shadow palette from last year. I like the new one even more. I am 66 and can use all the colors from last year and this year. The application is so easy and the payoff is lovely. It brushes are the best in the business. 11-26-14
Colors Deceiving I found the colors were not as advertised during presentations. There are 4 colors in this palette that are true and deep. I found the others, even though they looked rich were in fact not and went on like cheap drugstore shades. Sadly returning. 11-26-14
Nice Pallet I really like this pallet of colors. I also like how easy it is to apply. 11-25-14
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