Josie Maran Argan Infused Brightening Face Balm

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Mother (Nature) knows best. A powerful complex of nature's brighteners--lemon oil; orange oil; antioxidant-rich, organic argan oil; and bearberry--comes together to create Argan Brightening Face Balm. Worn under or over your makeup, this balm works to illuminates the beauty that is the true you. From Josie Maran.


  • 0.30-oz Argan Brightening Face Balm

About Josie Maran
Josie Maran

Raised in a bohemian household in Northern California, Josie Maran grew up appreciating natural, unpretentious beauty. At the time, makeup — heavy and mask-like — seemed anything but pretty to her.

"When I compared the supposedly glamorous women I saw in magazines to my mother, who never wore a stitch of makeup, it was no contest," says Josie. "My mom was, and still is, a true beauty."

Following her mother's lead, Josie opted to avoid cosmetics altogether. Josie began modeling at age 12 after being discovered at a family friend's barbecue. Though she loved working, Josie waited until she finished high school before pursuing modeling full-time. At 17, she signed with Elite in Los Angeles, and her career as a professional model kicked into overdrive. Josie quickly earned a name for herself by landing some of the most coveted jobs in the business, including the cover of Glamour magazine (she would go on to grace it five more times) and a stint as the iconic Guess girl. Soon, Josie was regularly appearing in top fashion magazines.

"As I began to land jobs, I discovered what a lot of other girls already knew: the power of makeup. I'd never even applied lip gloss, but I learned trade secrets from the team of expert artists who applied my makeup on photo shoots. I was surprised to see how makeup could transform not just my look but also my mood! I saw that a little could go a long way, and I stopped seeing makeup as the enemy."

With a remarkable portfolio of commercials, ads, and music videos already behind her, Josie moved cross-country and signed with Elite in New York. In 1997, she landed a lucrative contract as the face of a major cosmetics brand, a title she held for nearly a decade. In another career coup, Josie was featured in the Sports Illustrated Swimsuit Issue three years in a row. She also made a successful transition into acting, appearing in feature films including Little Black Book, Van Helsing, and The Aviator. But it was the birth of her first child that jumpstarted Josie's latest endeavor. Josie explains, "Becoming a mother inspired me to take a look at my life and ask, 'What can I do for the world? How can I contribute?'" Having spent so many hours in the makeup chair, Josie was ready to create her own signature line.

"I want to contribute to making positive change, and I also want to create something fun, beautiful, and luxurious," Josie says. "My dream is to build a brand with so much influence and popularity that my customers and I can work together to make the world a better place."

Information supplied by Josie Maran.

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Reviews & Community QA

Josie Maran Argan Infused Brightening Face Balm 4.1 5 20 20
Beautiful! I love the slight coverage and brightening of my skin after I use the balm. I use it under my foundation but honestly on the weekends, I use it without my foundation and it looks so bright, refreshed, and beautiful. 11-23-13
Excellent Love the face balm. It gives my skin that dewy, fresh appearance. It is not shiny, greasy, or shimmery. It just gives you that healthy, clean look. Love the way it goes on and wears on my skin. The brush is perfect size which gives you good control in using product. So glad I tried it as I definitely will continue to use it. I like that I can use it alone as I am not one who wears lots of makeup. 11-11-13
Staple In My Day! This is amazing for finishing my under eye 60t skin. It softens lines and takes and foundation chalky look away. No gliter shimmer etc. just blurring health glow that looks so natural!!!! Can't be without this product!!! 11-09-13
SMOOTH I love the way it smoothes out my complexion. I use after I put on all my makeup. It just glides over leaving a awesome feel and look. I finish it with Laura Geller's Spray n' Set, which is awesome in itself! 10-18-13
BRIGHTENING! I love Josie's products and this one was a nice addition to my facial routine. Anything to brighten my 50+ skin is a gift! 10-15-13
ARGAN SOFT SHEEN COVERAGE I like it. It is a brightening product not a coverage formulation. It does not glitter or glisten. 10-13-13
good well, i got this in the set kit and while you do have to apply a bit to really see a difference it does lighten up your face, it does not feel like anything and what really got me was that for the most part it does not contain any harsh chemicals (i was a bit disappointed the cheek gelee contains dyes) but overall, i feel this would be a daily use given the ingredient list (beeswax, avocado oil, shea butter) and it will help plump skin due to the fatty acids BUT dont think this is a replacement for a foundation or the like, since its not a cover up but an aid to a healthy glow. i am using with the match maker serum foundation though i am not a fan of the foundations ingredient list, i do like the face balm 10-09-13
Good stuff We'll at first when I received this I thought that it was kind of colorless but as I put on my arm I could see that there is a litte sheen to it! It is pretty creamy and easy to apply So far I really like it! I do not use foundation and I like using adult looking shimmers and highlighters on my face to give my 45 yr old skin a nice glow. Thanks josie! I think I will be purchasing the argan oil next! It is kind of expensive and wish it were bigger but so far that's my only complaint . 10-08-13
Makes me wonder... Returned. Did nothing but make my skin look greasy. No color pay-off, no glow, no highlght effect, nothing. I wanted this to work since I like the idea of a brightening balm. I guess this could be used on plain skin almost like a moisterizer but not for over makeup of under make up (if powder is used) since it will just make it a cakey looking mess. Did not like, very small quantity for the price, brush is extremely small too -unuseable. I reviewed this befofre but my review never came through, which makes me wonder about all the rave reviews some items now have. I have been buying from qvc for years this is my 1st negative review. I know its an opinion, but honesty is important expecially if it will help a fellow-shopper with a decision on whether to dish out the money or hold off for another product. 10-07-13
Love! Love love love! I have been using Josie Maran products since day one and I am a lover of this line. The products are healthy and cruelty free which is essential in my decision to try a product. This balm feels so nice and it is now a staple in my bag. Love! As a side note, It would be so nice if QVC offered more breaks on s&h charges because it does become quite a bit more expensive when its all said and done, just a suggestion! 10-04-13
Amazing Product This face balm is FANTASTIC! It puts a nice glow on my face which makes it look more youthful! I use a lot of Josie Maran products and they are all FANTASTIC!! I got this item in a make - up kit on Auto - Delivery. I am so glad I did .... LOVE, LOVE, LOVE IT!! 09-30-13
Does nothing for me What is this? It does nothing. It has no tint, no color, no brightening, no shimmer, Nothing, I don't get it. Returned. 09-21-13

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