K18 Damage Shield pH Protective Shampoo is a color-safe, pH-optimized shampoo with the patented K18PEPTIDE to effectively cleanse while maintaining hair health and protecting hair from damage. The pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve color, and enhance shine. It's enough to use every time you cleanse and works on all hair types.
In a consumer perception survey of participants that used the shampoo at least three times a week for three weeks: - 92% agreed their hair feels clean - 91% agreed their hair looks healthier - 91% agreed their hair feels smoother
Hair needs care that not only softens and smooths -- and that's exactly what K18's Damage Shield Protective Conditioner is designed to do. This conditioning formula protects against damage from UV rays, helps reduce frizz for up to 24 hours, and contains antioxidants that may help fight against free-radical aggressors. It also detangles hair without film-forming silicones or waxes than can build up over time and weigh hair down. The pH-optimized formula minimizes excess cuticle swelling during washing to help keep hair smooth and maximize shine from wash to wash -- proof that great hair has no age limit.
How do I use it: First apply the shampoo. Massage into hair, focusing on scalp. Thoroughly rinse. Repeat as needed.
Follow up with the conditioner. Apply a small amount from mid-lengths to ends and build as needed. Rinse thoroughly.