IT Cosmetics Brow Power Universal Brow Pencil Duo

2015 Customer Choice Beauty Awards Nominee

IT Cosmetics Brow Power Universal Brow Pencil Duo

If Sold Separately: $48.00

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Shipping & Handling: $3.00

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On-Air Presentation
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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — IT Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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Rated 4.1 out of 5 by 1144 reviewers.
Rated 5 out of 5 by LOVE THIS PRODUCT!!! This is the best eyeliner ever! I will totally be reordering this! 09-01-15
Rated 5 out of 5 by Love this Brow Pencil! Now this brow pencil from IT is terrific! It takes no effort at all, is easy to apply and stores easily in my purse or cosmetic bag. The color is very natural looking and the pencil does go on very quickly with a natural finished look. The attached brush on the opposite end adds more convenience and makes having soft natural looking brows a breeze to attain. I would definitely recommend this pencil to anyone and am happy to have received two that I can use. 08-31-15
Rated 4 out of 5 by I rely on this product I have had zero problems with the pencil coming out of the dispenser. The color for me is universal. It gets darker with a bit of pressure. It does last longer than most pencils but it will wipe off. I think the price is very high for the amount of uses you get out of a pencil. I had it on auto delivery and as soon as I was getting low the next set arrived. I really like the ease of use. only 4 stars because the price seems out of sync with other brands. 08-30-15
Rated 1 out of 5 by needs some redesign one pencil lasted four times and then no product came out second pencil lasted 9 times and then no product came out this needs some attention 08-12-15
Rated 1 out of 5 by Poor quality I purchased this thinking it would be as great as all the other IT products I use, I was greatly disappointed when the 3rd time I used it, the entire product fell out of the pencil on to the floor! This happened several times while trying to use it. The pencil color was not as stay proof I had thought it would be. Love all my other IT products, kind of sad this one was not very good manufacturer quality. 08-04-15
Rated 2 out of 5 by Love the product hate the packaging Let me start by saying that this is the best eyebrow pencil I have used. I have been using them since my teens and tried all sorts but this has the best coverage and stability as well as ease of use (although it does taking some getting used to at first). Unfortunately the actual makeup falls out of it's pen constantly. At first this was fine, I worked around it but I just opened my 2nd pencil and only used it a couple times before losing the entire thing! It must have fallen out on the ground (rather than getting stuck in the cap) and is gone. I love the product but won't repurchase, it's a waste of money if I can't used it. 08-03-15
Rated 4 out of 5 by brow pencil Love this brow pencil it doesn't look fake blends in with my brow.... Can you please make a concealer for the legs please I have veins on my legs and your cosmetics covers so well... thanks 07-27-15
Rated 5 out of 5 by Soooo nice! The color of this is so nice. Most of the eyebrow pencils I have tried leave an ugly reddish brown tint to the brow. This is a clean ashy brown that really matches all hair colors depending on how hard you press. Even blonds could use this if they use a light touch. Very good product. 07-23-15
Rated 3 out of 5 by No different On the show, it said it wouldn't wipe off, until you washed it off. Well, it is no different from any other product, it comes off when touched. The only difference I see, is it is a lot more pricey. 07-22-15
Rated 5 out of 5 by Fantastic! The first time I ordered this, I was sure it wouldn't work for a brunette, but it most certainly does! It is true that the more brush strokes you apply, the darker your brow will be. Finishing with the attached brush gives the effect of real brow hair. My recent order was to make sure I would have it on hand and that I wouldn't run out. 07-20-15
Rated 5 out of 5 by Love!!!!! I love this brow pencil. It's easy to use, flattering, long lasting & a great color! 07-17-15
Rated 5 out of 5 by LOVE Not sure how this Universal Brow Pencil is universal, but it works! Easy application, and great results. 07-11-15
  • 2015-09-02T14:46:35.745-05:00
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