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It Cosmetics Brow Power Universal Brow Pencil Duo

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It Cosmetics Brow Power Universal Brow Pencil Duo

Spring Trend: Bold and Beautiful

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$36.50

Shipping & Handling: $4.47

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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Ingredients

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.

Includes:

Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
Made in Korea

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A212333 — It Cosmetics Brow Power Universal Brow Pencil Duo

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Customer Reviews Community Q&A

It Cosmetics Brow Power Universal Brow Pencil Duo 4.2 5 919 919

Cancer patient I received my first It Cosmetics brow pencil free from the Look Good-Feel Better workshop for cancer patients. After my first chemo treatment, my hair and outer half of my eyebrows fell out. This pencil is the greatest. I have looked for a color to match my salt and pepper hair for many years. I now have one. Too bad I had to get cancer to find it. I have used mine everyday for about nine months and it is still 3/4 inch long. The fact that the company is donating these is great. I will now start ordering them from QVC. Thanks a bunch, Jamie 05-11-13

Excellent I decided to give this brand a try after using Mally's brow products for a few years. They are very similar to me. I love that this one have the brush at the other end. That is what persuaded me to purchase this in the first place. It looks very natural. The color can go from light to dark. I use it every day. I will be purchasing this again in the future. Great stuff. 05-08-13

The best! I have used this product for over one year. It looks natural and is easy to use quickly. The ends of my brows had thinned over the last few years, and that was why I started using a brow pencil. While using this product, my brows have actually filled out naturally. Maybe it's a coincidence, or maybe it's because this product is healthy for the brows as well as good-looking. I don't know. I still use it with a light touch in the mornings and love it! 05-05-13

Great Brow Pencil! i just started using an eyebrow pencil recently and this is the 4th product I've tried and BY FAR the best. I love that I can make it lighter or darker to match whatever hair color I happen to be rocking (sometimes light brown, sometimes red, sometimes dark reddish/brown) and that it stays on all day. It's a pricier than most of the other brands, but definitely worth it. 05-03-13

The best ever This is just unbelievable!!!!!!!! I have never found or used anything this wonderful beforel and I have tried it all. So natural and easy to use. What else could you say.... The best! 04-14-13

Love It I have ordered other brow items before and this is the best one. Goes on great I can make I lighter for day ware and darker for night. its great Love Love Love it. thanks 04-13-13

Really the best!! So happy with this Brow Pencil! It applies so easily, the blending brush is nice. Plus you can go more dramatic if wanted. This is a keeper! AND I HAVE LIKE THREE BROW HAIRS. So this is a natural looking product.. Love, Thank you Jamie! 04-08-13

BEST ON THE MARKET Not much to say except that it's the best eyebrow pencil EVER !!!! Great color and great staying power. I am really loving the IT cosmetics line. 04-04-13

Great Eyebrow Pencil I became addicted to the Models Preferred eyebrow pencil that QVC used to sell some years ago. It was the only item that I thought made the filling in of the brows easy and natural looking. This IT product is an identical twin to that original product that I fell in love with and I am thrilled to be able to buy this type of product once again as I was lost without a great eyebrow pencil in my makeup bag. This pencil has the same properties -- the color intensifies as you apply more pressure on the pencil and the staying power is great! All you have to do is extend the lead up just a tad - that is all it takes and the application process is flawless ---- great product!!! 04-03-13

NOT GREAT I used a brow pencil made by Models Prefer (now YBF) and sold by QVC. QVC no longer sells it, so I tried this one. It's okay because the color is good. I find the shape of the pencil odd (flat) and hard to apply. 03-26-13

best brows I've tried just about everything imaginable to fill in my very sparse brows. Because I'm very fair skinned, finding something that looks remotely natural has always been a challenge. This product goes on very smoothly and the color is very light to start, but you can build up to the needed shade without it looking like you drew your eyebrows on. My brows don't grow AT ALL on the inner part, so I have to draw them in completely and then blend in with the hair. Doing this with other products has always been a challenge. This product blends in really well with the hair and stays put all day. I love the spooly on the other end, I always have to take a couple extras from the sample area at Ulta because finding those things separately is nearly impossible. I tried this product in a kit and immediately purchased them separately on A-D, I'm so impressed, I know won't be looking for a new brow product as long as this one is available! I got the duo so one is in my makeup bag and one is in my purse, just in case I need it, but I've found this really does last all day. I've tried EVERYTHING for brows, and this one is a keeper! 03-24-13

Excellent Product This is my second re-order and I love this product. Perfect eyebrow, perfect color, and it stays on all day -- from 6:45 am -- to 7 pm. My sister visited me and I had to order 2 pencils for her, she loved it also. I would recommend this product. 03-22-13

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It Cosmetics Brow Power Universal Brow Pencil Duo

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