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IT Cosmetics Brow Power Universal Brow Pencil Duo
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IT Cosmetics Brow Power Universal Brow Pencil Duo

If Sold Separately: $48.00

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — IT Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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It Cosmetics Brow Power Universal Brow Pencil Duo 4.1 5 1079 1079
AMAZING !!! Brow pencil live up to it's reputation on staying when applied and adapting to different shades of hair. Love It products. 01-21-15
Best Brow Pencil Ever I love this pencil! I have alopecia and sometimes I have a little patch of eyebrows that fall out. I have tried so many different pencils to fill in those spots and nothing compares to this one! The color matches perfectly and looks natural! Another great product from IT!! 01-20-15
Very disappointed This was a reorder and I am very disappointed in it. The packaging has changed, can barely hold the pencil due to it being so thin. I won't be ordering this again, not a good value at all. 01-19-15
BEST BROW PRODUCT! In my lifetime (and I'm over 70) , I have tried many, many brow products, and this is the best so far for ease of application, staying power and color control. There are many reviews that complain about the price. With all the money I've spent trying other products that do not work and throwing them away, I would rather stick to this and know what I'm getting every single time. Some complain about the lead falling out. Ladies, just gently press it back in - no big deal. The product itself works and lives up to its claims! 01-19-15
Finally!!! I have tried many brands of eyebrow pencils in the past but now I have finally found one that works for me. It works just the way it was demonstrated. I could never find the right shade and if I colored my hair, I had to start all over again. With this pencil you have the solution in hand. Great product. Now Jamie, when are the spring eye shadow colors coming out? 01-17-15
My only Brow pencil ever! This is my first eyebrow pencil and I love it! Just ordered another set! 01-07-15
Finally! I have been searching and searching for a product like this since I have been a teenager! I have a large scar going through my left eyebrow and have been so self conscious of it but not anymore, I actually get compliments on how good they look! So easy to apply, does not come off during the day and each pencil lasts for months even with everyday use. 01-06-15
Not universal I had been wearing this universal brow pencil for a while when my daughters advised me that my salt and pepper hair and my brows were all wrong. There is no brown in my hair. What hair that is not grey has a black look. Therefore brown eyebrows look weird. The next day I used this pencil and went outside and took a look in the mirror. Were my daughters ever right. I did look odd. Even if you press hard the color is still a shade of brown. For all of the salt and pepper girls out there, we need something like charcoal. Nothing wrong with the product just not truly universal. 01-02-15
LOVE THIS !! This product is amazing ! I have sparse brows mostly at the end of the brow . This is so easy to use and VERY NATURAL !! The pencils last a long time and the color is never too much or too little ! JUST PERFECT ! The way the pencil is tapered makes it easy to make the hairs look like real hairs. I just love this and would definitely recommend !! : ) 12-28-14
Works great I love the coverage I covers some of my white hairs in my brow 12-13-14
Awesome I am a brow product junkie! I have very sparse brows and love trying new products. Before this product I used anastasia brow wiz and mallys brow pencil/powder, both amazing products....However this blows them away. I have very oily skin on top of the brow issue and I find this product doesnt move. I love it. holy grail! 12-09-14
Like The Product/color Not Universal I really liked this product but I found the color to be too gray, not universal. I wish this particular product came in other colors. Returned it. 11-30-14
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