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It Cosmetics Brow Power Universal Brow Pencil Duo
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It Cosmetics Brow Power Universal Brow Pencil Duo

Retail Value: $48.00

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Shipping & Handling: $4.47

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — It Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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It Cosmetics Brow Power Universal Brow Pencil Duo 4.2 5 990 990
THE BEST Without a doubt, this is the best brow pencil ever. Have purchased so many over the years looking for one that works and more important - looks natural. Jamie nailed it. I am so glad I took a chance on auto delivery. Have thrown out all the other ones I've purchased. I finally found the PERFECT ONE!!! Thank you Jamie & Q. 04-14-14
Love Easy to use. Worked first try! Would recommend to people like me with thin, light eyebrows. 04-13-14
Very Disappointed When I saw this demonstrated I thought WOW, finally a brow pencil that will work for me. My two biggest complaints are that the pencil is way too thick and does not give a nice line and secondly it does NOT stay on till taken off. Just brushing my hair aside and touching the brow causes it to come off. I hate to send items back, but this will be in the mail tomorrow. Thought I would try something new, but will be sticking with Laura Geller. 04-06-14
Great product Easy, mistake proof and makes a difference! Have not found a product that works nearly as well. 04-04-14
Surprised Disppointment Liked the way the product worked although not as long-lasting as expected. However, the biggest disappointment was actual quality of the pencil. The brush in the first one 'disappeared' after 4 weeks, and the 2nd one in less than 3 weeks. Perhaps I just received defective products, but since it happened with both, I will not order again. I hope IT finds this useful and can correct the problem. 03-30-14
I like it It works well. I agree with some that it is drier than some of the gel types and pulls somewhat but that also makes it easier to control. It is still a touch darker for me than I would like ( in contrast to my almost white gray hair) no matter how light I apply but it goes on where I need it, travels well and stays neat without sharpening......all pluses compared to others I have tried. I did like Mally's too but it really did not last long enough compared to this and I haven't yet opened the second one. 03-27-14
Pencil broke off Would not purchase again, pencil broke off inside and cannot get back out! 03-26-14
Hate this! I used to buy It Cosmetics Brow Power Perfector 5-in1 powder pencils from QVC, item# A225108 which I love! Please bring that product back! I am returning these-hate them!!! The pencil is dry and it drags and scratches across your skin-awful!!!!! 03-19-14
"IT" is amazing This brow powder pencil glides on so effortlessly. You control the shade you desire by how hard you press on the pencil. Anything I have purchased by "IT" is wonderful! 03-11-14
Best Brows ever This product is the best eyebrow pencil I have ever come across and that is in my 44 years of searching. I am 62 and my brows are thinning out with age and this pencil makes my brows look natural and fuller looking again. Thank you for a great product. 03-10-14
LIKE REAL BROWS! This is the best brow pencil I have ever used! I have tried multiple types of brow products, and they all left my brows looking artificial & drawn in. With this pencil I feel like I have my old brows back! Combing through the brow after applying the product, gives the look of real hair. The color is adjustable depending on the amount of pressure applied. An excellent product!! 02-26-14
Did not last This brow pencil performs well but fell apart after 5 weeks, the lead completely came out of the case. I am already using the second pencil. There are other brow pencils on the market that perform well and last longer. This was not money well-spent. I am past the return window so no more It Cosmetics for me. 02-26-14

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