IT Cosmetics Brow Power Universal Brow Pencil Duo

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IT Cosmetics Brow Power Universal Brow Pencil Duo

If Sold Separately: $48.00

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — IT Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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Rated 4.1 out of 5 by 1128 reviewers.
Rated 5 out of 5 by Superb Best eyebrow product on the market! No waxes..No powders... 06-25-15
Rated 1 out of 5 by Breaks easily This would be a nice product if it didn't keep breaking. I have tried 3, all of them had issues with the mechanism holding the eyebrow stick. Never again, not worth it. 06-23-15
Rated 5 out of 5 by The Very Best! This is the best product I have ever used for my brows. It looks natural and lasts all day! 06-18-15
Rated 4 out of 5 by Great Product, But Design Needs Some tweaking! This is a fabulous universal color, natural looking brow pencil. However, I have the same problem that many others have mentioned about the color stick coming out and even being lost. I have finally discovered the trick to not having this happen. You must roll the pencil back down into the chamber so it doesn't get stuck to the cap and gets lost. Then you must roll it back up to use it. When it is left out, it gets stuck to the inside of the cap and will get lost. THIS iS DEFINITELY A FLAW IN THE DESIGN, as we should not have to roll it up and down to keep from losing the color stick. If this is the case, they should warn us about it when the product is being sold on-air. 06-14-15
Rated 4 out of 5 by Would have given it a 5 but.... I love this product. I have those eye brows that where plucked and waxed to be thin, well that is the way they will now stay forever. But this pencil (which I don't usually use# was like magic. Could not believe how full and natural my eyebrows look. The other surprising thing was I bought the one that had 3 pencils, one for me #dark hair#, one for my daughter #dirty blonde#, and one for my sister #auburn/grey), we all can use it!!! WOW it is amazing it works on us all. HOWEVER!!!! I was so disappointed, like others that pencil fell out too!!! One of the issues is the caps do not stay on, but I too loss the part of the pencil down the drain!!! PLEASE,PLEASE,PLEASE fix this so I can become a regular customer of this product too!!! 06-06-15
Rated 5 out of 5 by The Best Love these to the moon.... great product lasts all day long.. goes on smooth and easy and it realy looks like real brows.. the best the best the best thanks IT cosmetics keep up the good work 06-06-15
Rated 5 out of 5 by Love, Love, Love!!! I have never used a brow pencil before. My eyebrows are not sparse but are very light in color. This pencil makes by brows darker and really brings out the color of my eyes. I LOVE IT!!! It is easy to use and if you want more color put more pressure on the pencil. I have been using this everyday for about a week. It has made such a difference that I will be using it everyday. I am so glad I purchased it and will reorder before I run out. Try it and I think you will be very happy with the results. If you have a problem with the pencil falling out just contact QVC and they will gladly replace it. I am in love with IT Cosmetics and have gotten rid of almost all of my other makeup from different brands. 06-06-15
Rated 1 out of 5 by Unhappy!!!!!! Loved the pencil. But lost 2 of the pencils down the sink. When I took the top off, the pencil fell out of the tube. To expensive for that to be happening. Will not buy again unless the company figures something else out. 05-30-15
Rated 4 out of 5 by On the fence on this one I had this 2 weeks & the pencil part fell out & I didn't know it. I was out of town so had no eye brows all weekend on Memorial Day weekend. (I'm a blonde). Anyway, I did like the way my brows looked when it worked. My brows looked natural but better. I'm hoping the 2nd one doesn't do the same thing. 05-29-15
Rated 1 out of 5 by Did not hold up on both of my pencils the brow "lead" fell out and i could not use the product. Very poor quality. will not repurchase. 05-27-15
Rated 5 out of 5 by Great! Great coverage and long lasting. Love it! Covers all my grey hair that is coming out in my brows, I have tried other products, this has been the best. 05-24-15
Rated 5 out of 5 by IT Cosmetics These pencils are the best I have ever used. I get so many compliments on them & everyone asks me what color they are. I tell them no color it is just the amount of pressure you use when you apply it. I like that I can get two at a time. I plan on giving one to my sister-in-law because she really likes them. 05-21-15
  • 2015-07-01T15:42:21.966-05:00
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  • cp-1, bvpage1
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  • loc_en_US, sid_A212333, prod, sort_default
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