IT Cosmetics Brow Power Universal Brow Pencil Duo

2016 Customer Choice Beauty Awards Nominee
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If Sold Separately: $48.00

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics(R).

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 4 out of 5 by 1260 reviewers.
Rated 5 out of 5 by Love But? Can this be made waterproof? Love how it goes on but tends to move or disappear by end of day. 09-26-16
Rated 2 out of 5 by Does Not Last Very Long. I really like this product. Bad thing is that it does not last that long 09-26-16
Rated 2 out of 5 by Not IT! I am not impressed whatsoever with this brow pencil. It does not stay on. If you perspire at all and press a tissue over your brows they are gone. 09-25-16
Rated 3 out of 5 by Is this the same product? I have been purchasing this for several years and have loved it. But this new order seems to be a different formula and consistency. Does not go on as smoothly, last as long and I feel I have to apply more pressure to get desired coverage. This was a dual pack.. if the next is the same I will not be buying It cosmetics again. Maybe i got a dud but if not I will be shopping elsewhere. Please Leave a good product alone. 09-24-16
Rated 5 out of 5 by Brow Power is Powerful! I have just reordered Brow Power and this time put it on auto delivery. This is by far the BEST brow pencil I have ever used. I am 77 years young and I have most of my brows, except that here and there there are some gray hairs and empty spots. I can't believe what a difference this brow pencil makes. it is so natural that no one can ever tell I use a brow pencil. It blends in perfectly! I even use it if I'm not leaving the house. It makes me feel better. I love it cosmetics and recommend them to everyone. Jamie keep up the excellent work you do. Thank you. 09-24-16
Rated 2 out of 5 by Needs A Little Work.... I absolutely loved this eyebrow pencil. For the first time in my adult life, I had pretty eyebrows, BUT, the actual pencil falls out. It is very loose, and will not stay in the tube. Mine fell out several times about halfway through, and the last time I went to use it, it wasn't in the tube, so apparantly it fell in the floor or sink without me noticing. It is nowhere to be found. This is a fantastic product, but it needs to be in a cream compact formulation. I wont buy it again until this problem is fixed 09-22-16
Rated 3 out of 5 by Good Coverage. Great For eyebrows, Intensity of coverage is as stated, great ! Unfortunately the pencil part drops out of the applicator easily , and it's very hard , nearly impossible to reinsert. Maybe this is a rare occurance, but it's happened to me a couple of times. 09-21-16
Rated 5 out of 5 by My favorite brow pencil I have order the product several time and love them. 09-20-16
  • 2016-09-27 T23:12:13.274-05:00
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