IT Cosmetics Brow Power Universal Brow Pencil Duo

2015 Customer Choice Beauty Awards Winner

IT Cosmetics Brow Power Universal Brow Pencil Duo

If Sold Separately: $48.00

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Shipping & Handling: $3.00

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Product Video: On-Air Presentation

On-Air Presentation
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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — IT Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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Rated 4.1 out of 5 by 1154 reviewers.
Rated 2 out of 5 by Try, try, try again on this one, Jamie. Wanted to like these pencils, but they weren't what I had hoped for after watching the demostrations. When one pencil broke, I decided they were too expensive a mistake. Back to QVC for a credit. Read other reviews that this is an on-going problem; hope Jamie eliminates this problem quickly! Where is the Q's quality control? 10-03-15
Rated 5 out of 5 by This Is My Favorite Brow Pencil I've tried several brow pencils, powders, etc. I almost tried the IT gel brow pencil, but chickened out because I know I like this one so much. It lasts all day, even with my oily skin. The harder you press, the darker it gets. It has a fine tip, which make it easier to fill in my brows. The end brush helps when I press a little too hard (I have blonde brows). Also, the brush helps to blend spots where I might've missed a few strokes. Definitely recommend. The two pack was a great score! 09-26-15
Rated 4 out of 5 by Does not perform as advertised I purchased this product with high hopes as I have tried MANY other brow products. I have thin, over tweezed brows and what there is left of brows are gray. I love the product for universal color, ease of applying and the oval pencil. It looks very natural but does not stay on if I perspire. I live in south florida where it is almost always HOT. So, for that reason alone I am disappointed. I would recommend otherwise. 09-23-15
Rated 5 out of 5 by Absolutely LOVE IT I have lost all of my brows due to Leukemia. I thought that I have tried everything, until I watched the show for IT Cosmetics . I ordered the " Brow Power Universal Pencil " right away. BEST PRODUCT EVER !!!!! Easy to use and looks great !!! I am definitely reordering. Thank you so much for this product. It is a must have for me. 09-22-15
Rated 5 out of 5 by My New Favorite Brow Pencil...!! I totally love your IT brow pencil, and I have not experienced any problems as other have noted with product...! I am very picky with my brow pencils, saw this on QVC show and thought I would give it a try, and so glad I did...! My first attempt at applying did not go well, I must have pressed to hard and color was too dark for me..., so I thought this is not for me...! However, the next day, I decided to press more lightly when applying and PERFECT brow color, so I was happy camper..., and I love how easily it glides on and the brush on opposite end makes a nice finishing touch and my brows look so natural...! I am happy I gave this brow pencil a try because it is my new favorite make-up item, and I will definitly be buying this again...! Thanks IT Cosmetics for a great Universal Brow Pencil...!!!!! 09-21-15
Rated 4 out of 5 by Awesome product, defective delivery system.. I purchased this product at a high end cosmetic counter and loved it but one morning when I went to use it I discovered that the product had broken off inside the pencil and the almost new pencil no longer worked. I saw the presentation of the special three pack and ordered it immediately thinking my original purchase was a one time problem. Well I used the product maybe a week and the first one I used did the same thing. Sadly I returned the product. It's a great brow pencil but far too expensive to purchase and not be able to rely on it working. After reading reviews it seems others have had the same concern. 09-19-15
Rated 5 out of 5 by The BEST ever!! It Cosmetics Brow Power pencil is my favorite item in my make-up bag! It's the perfect color and consistently perfect! Thank you! 09-12-15
Rated 4 out of 5 by Nice product I love most IT Cosmetics products, except for the price. This brow pencil goes on easily and color is perfect. The only complaint I have is the shape of product. It is oval shaped and I think it was be much easier to use if it was rounded. 09-07-15
Rated 1 out of 5 by never order it again Love the product but I had bought threee for $48 all three in a week pencial fell out soo upset Iam still paying for them . 09-07-15
Rated 3 out of 5 by NEEDS WORK! I love this brow pencil, but every single one I open the product comes out. I have used other brands and this does not happen so I don't understand why they can't fix this issue! please try a different approach! 09-02-15
Rated 5 out of 5 by LOVE THIS PRODUCT!!! This is the best eyeliner ever! I will totally be reordering this! 09-01-15
Rated 5 out of 5 by Love this Brow Pencil! Now this brow pencil from IT is terrific! It takes no effort at all, is easy to apply and stores easily in my purse or cosmetic bag. The color is very natural looking and the pencil does go on very quickly with a natural finished look. The attached brush on the opposite end adds more convenience and makes having soft natural looking brows a breeze to attain. I would definitely recommend this pencil to anyone and am happy to have received two that I can use. 08-31-15
  • 2015-10-08T18:32:22.122-05:00
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