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It Cosmetics Brow Power Universal Brow Pencil Duo
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It Cosmetics Brow Power Universal Brow Pencil Duo

Retail Value: $48.00

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Shipping & Handling: $4.47

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — It Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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It Cosmetics Brow Power Universal Brow Pencil Duo 4.1 5 1042 1042
rain & sweat proof! what more do I need to say...I live in Florida & was able to keep my brows in tact through the long hot summer! 09-09-14
Not for reheads/people with light/sparse brows I would have returned this product, but I reconsidered due to the return charges. After numerous trials, I found that the pencil did not adhere to sparse areas and the coloring of the pencil (regardless of how softly I applied the pencil), looked artificial. Products like Smashbox brow pencils (though no longer sold at QVC) worked better for me. 09-07-14
Mom loves it!! I got the supersized set of this Brow Power pencil when it was offered to give to my mother who was having problems with her brows thinning out to nothing. Well, she just called me to say how wonderful it was, how easy to use and mainly that is did what she needed done, so she now has eyebrows again! It's a hit with my 90 year old mother! Thanks you, IT Cosmetics for making Mom happy!! 09-05-14
The most amazing brow pencil These are the very best brow pencils ever! They match my color and even my friends. She's a blonde I'm an ever changing brunette/red head. They stay on in the sauna and at the beach! Truly amazing. Try them you'll like them! 08-30-14
very little product! I loved this product and the ease of using. Only complaint is there is so little product. Used up one pencil in about a months time. Very expensive for such little product. Won't buy again!! 08-22-14
New Favorite Brow Tint I love It cosmetics but had never tried the brow pencil because I used the brow pencil from BM. "If it ain't broke, don't fix it" and all that. The pencil is no longer being carried so I had to try another and WOW, I found a new favorite at the same time. Goes on easier than any pencils I have tried in the past. The color is just right and I have blond, very light brows. I love it and I think you will too. 08-08-14
Very disappointed My hair is medium to dark brown and the universal color was good once I figured out how much pressure to apply. However, I only had 2 or 3 uses from the product. The tip broke easily and then simply fell out. I made the mistake of not using it right away as I was planning a trip and by the time I did use it, it was too late to return to QVC. I will try Jamie's powder gel pencil for brows. I hope that works better. This was a waste of money. 08-07-14
Time Saver This product, as advertised, goes on fairly easily and smoothly, has pretty good lasting power and also has a natural look to it once applied. It saves me time in the morning and just makes my makeup look professional for work. Some eyebrow items I've tried (even pricey ones) have had strange coloration which was very hard to match and looked either too dark, too red, too blond, etc. This one, (amazingly, as advertised) has a very soft look and the color is not too bold or reddish.Very good product and very good consistency which makes it easy to apply. 08-03-14
Good Product I like IT Cosmetics. Being a natural blond with blond eyebrows, I have always had trouble getting the right color and getting a pencil that would cover not only the hair but also the skin as natural blonds don't have thick eyebrows. I bought this hoping that the color would be more natural (light brown) when the demonstrator on QVC said one color for all. Well, not really, I tried to be gentle with the pencil so as not to make it too dark and I really couldn't control it. May not buy this again.. 07-31-14
Damaged my eyebrows I have ordered this product in the past and used it with good results. The latest order, which I received in the beginning of May, caused my eyebrows to thin. They're already thin, which is why I use an eyebrow pencil! I don't know if the formula changed - I stopped using the pencil in June when I realized what was happening, and my eyebrows, while still skimpy, have improved. 07-31-14
Mini Pencil I couldn't wait to receive this item in the mail. I watched the preview and was really excited to give it a try. When I received my brow pencil I opened right away and much to my surprise I was shocked. The pencil was soooooo tiny and small I could barely see it. When I applied it to my brow the pencil broke. Although the fill in was very nice I felt the item is over priced and truly not worth the price. It's going to be gone before you know it. You could probably use a regular pencil and be just as happy. This item will be returned. 07-28-14
The best and the worst This product was absolutely the best when it first came out with the sharpener...Since then the product changes have been very disappointing and I will not order it again. The item drags on your face...the one pictured does not soften up for use...the other auto pencils do not work properly. 07-27-14
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