IT Cosmetics Brow Power Universal Brow Pencil Duo

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — IT Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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Rated 4.1 out of 5 by 1164 reviewers.
Rated 2 out of 5 by LOOKS NATURAL, DOESN'T LAST LONG If you're okay with reapplying your eyebrows every 1-1/2 hours, this looks perfect. What is annoying is you get very little product and the "crayon" is oh so fragile. One pencil lasts me about a week and at this price, I just can't afford to buy this as often as I buy milk. 11-16-15
Rated 5 out of 5 by Best Brow Pencil Ever!! I am so impressed with this pencil. I have thrown away so many pencils, I've lost count. Best thing I could find was a #2 pencil. (No joke!) I've paid lots in the hopes I would find something that worked. FINALLY!! The color is perfect and the effect is perfectly natural!! Thanks, IT for coming up with this product. 11-11-15
Rated 5 out of 5 by Great Product I got a sample a few months back with an Ulta purchase and my sister told me about QVC caring this brand which is now my fav and that you can get great stuff for a better value price. My sis was right! Love the brow pencil in universal taupe. Which this color is great because it's a natural color so if you dye your hair etc this is a great universal tone so no need to change your brow pencil color. Stays on doesn't brush off and a little goes a long way. Plus my bald brow spots are actually growing hair back! 11-03-15
Rated 3 out of 5 by Received one pencil that lasted a week! I love this product. It's the best brow product I have ever used. But when I ordered it in the two pack, one was absolutely almost empty. The other one is still working great. Not sure why so many of us had the same issue. Jamie can do better than that. I am ordering again, but I will return if one arrives empty again. 10-31-15
Rated 5 out of 5 by Fabulous This product has been such a Blessing to Me. I am currently going through chemotherapy and I do not have eyebrows right now and I tried so many products and wasted money on products that made me look and feel horrible. Then I tried IT Cosmetics Universal Eyebrow Pencil. It is a Wonderful Product that works. It looks natural and made me feel like myself but better. I would recommend this product to EVERYONE especially cancer patients with brow issues. IT Cosmetics You are Amazing/The Very Best! This is a AWESOME Product and a Phenomenal Value. Thank You IT Cosmetics and QVC.Blessings to You All! 10-22-15
Rated 1 out of 5 by Won't Buy Again This is probably the best brow pencil ever made as far as doing what it claims to do, BUT, there is barely any product there! I ordered these once before, loved it, then in approximately three week time all gone. I called customer service, thought maybe I just got a "bad" one and left it at that. I decided to try again....really good as far as product, then in less than three weeks' time, totally gone! I simply can't afford to put this much money into a product with hardly anything there... 10-21-15
Rated 4 out of 5 by Eyebrow Pencil Very happy w/ this purchase. I was so sad when I couldn't find my usual Mally brand anywhere in stock, so I had to suck it up and ouch a new one. Having my hair died red, it was hard to find the right color. I was perfect! Hope it lasts. 10-18-15
Rated 4 out of 5 by Nice Product Not too much bad to say. Some may find it more 'universal' in color. It's a little dark for me, but goes on smoothly - not waxy or clumpy. The other IT brow pencil I picked up in the blonde to match my coloring is sooooo waxy, & goes on so poorly, I determined the the universal taupe just plain looks better as an universal color than the other matching me but looks like clumps of wax. All in all, the universal taupe does a great job filling in & enhancing my brow. I will say that my occasional hot flashes don't help it to stay on. But for younger gals without insta-sweat cycles, it should stay on fairly well. 10-16-15
Rated 5 out of 5 by The Best Brow Pencil Ever I love this pencil. It goes on easily and allows you to make your brows the way you want without looking overdone. This is a fantastic price for the duo. 10-12-15
Rated 2 out of 5 by What happened to the skinny pencil?? So, my favorite IT product is the YBBB skinny pencil, but it is nowhere to be found. I purchased these instead, but the pencil is so thick it goes on like a crayon. I do not like the drawn in look of eyebrows, but a more natural look, which is what the skinny pencil was able to do. Fine if you want to offer this product, but why get rid of the skinny??? Please bring it back! 10-11-15
Rated 2 out of 5 by Try, try, try again on this one, Jamie. Wanted to like these pencils, but they weren't what I had hoped for after watching the demostrations. When one pencil broke, I decided they were too expensive a mistake. Back to QVC for a credit. Read other reviews that this is an on-going problem; hope Jamie eliminates this problem quickly! Where is the Q's quality control? 10-03-15
Rated 5 out of 5 by This Is My Favorite Brow Pencil I've tried several brow pencils, powders, etc. I almost tried the IT gel brow pencil, but chickened out because I know I like this one so much. It lasts all day, even with my oily skin. The harder you press, the darker it gets. It has a fine tip, which make it easier to fill in my brows. The end brush helps when I press a little too hard (I have blonde brows). Also, the brush helps to blend spots where I might've missed a few strokes. Definitely recommend. The two pack was a great score! 09-26-15
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