IT Cosmetics Brow Power Universal Brow Pencil Duo

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If Sold Separately: $48.00

"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics(R).

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Imported

A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 4.1 out of 5 by 1216 reviewers.
Rated 1 out of 5 by cheap, cheap!! I have purchased this item once before (and loved it), but not this time! I would be embarrassed to put my name on it, because it is so cheaply made! This will be the last IT product that I will purchase! SORRY. 05-13-16
Rated 5 out of 5 by Great product Love this brow pencil, I use it over the top of brow powder. Fills in perfectly and makes the powder look more natural. Love the brush too! Will never be without from now on! 05-05-16
Rated 5 out of 5 by The best! Can't say enough good things about this product! My eyebrows have never looked better. It definitely helps with this being skinnier than most pencils! Keep it up, Jamie! 04-29-16
Rated 2 out of 5 by Pencil falls out and brush unscrews there is nothing wrong with the product it's the delivery. Pencil falls out and the brush unscrews...too expensive for cheap holder. 04-17-16
Rated 3 out of 5 by Caution I love the product it's the best I have found.... But beware it's breaks and falls out I have purchased this product five times and four of them broke. The entire color fell out of the stick. I'm gonna go broke buying this but I can't be without! Please fix the issue! 04-11-16
Rated 3 out of 5 by Like the Skinny universal brow pencil much better I don't understand why, but this product does not work as well as the 'SKINNY' universal brow pencil duo. Not only is it cheaper, it is easier to apply, and makes my brows look so much better with 'using' a 'skinnier' pencil. PLEASE RETURN TO STOCK YOUR SKINNY DUO. I LOVE IT!!! This 'regular' one is just 'ok'.....doesn't compare to the smaller version. 04-08-16
Rated 4 out of 5 by Disappointed I have light brown hair and eyebrows. I've always had a problem with finding an eyebrow pencil that doesn't turn from a light shade of brown to an auburn tone on my skin. Must be some sort of chemical reaction with my skin type. I was hoping this product would be different. Unfortunately it turned red as well. I tried applying it with a bit more pressure to get a darker brown, but it was just too dark for my fair complexion. Had to return it. Aside from the color, it applied smoothly and stayed on until I wanted to remove it, just as promised. 04-05-16
Rated 5 out of 5 by Answer to my prayers I got this product as part of the Shawn's beauty collection box. I got that box primarily for other products and considered the IT Brow Power pencil a bonus I could try out. Boy, am I glad I did! This little genius pencil has completely changed the way I do my brows. I used to use my eyeliner brush to fill in my brow with brown eyeshadow. I have light brown hair and the eyeshadow would definitely fade throughout the day. But now I simply brush little strokes on with the IT pencil and comb the brow out. It looks so natural and matches my brow color perfectly. I am a total convert and think I will use this product til the end of time. I'd give it 500 stars if I could! 04-04-16
Rated 5 out of 5 by buy this! I have no eyebrows any more, but when I tried these instant eyebrows! love love the results! 03-19-16
Rated 5 out of 5 by These are fantastic Please do not discontinue. It appears they are on Waitlist. First brow pencil I've purchased in eons which I love. Have been watching for the set of three, Hope they pop up soon. 03-17-16
Rated 5 out of 5 by The best Thank you this is wonderful I needed this years ago. I will always order this product when needed. 03-09-16
Rated 1 out of 5 by Awful! Ok. I was very optimistic when I ordered these because I have purchased the universal super skinny YBBB duo from IT before and they were fantastic! And since these were also universal I thought...I can make an adjustment from the super skinny to these...no problem. WRONG! First the pencil is incredibly dry and does not glide on easily. Second the pencil falls out everytime I take the lid off. Third the color is not the same as the other universal at all. Too late to send these back and the price of the single super skinny YBBB is too expensive. Please bring the duo back in the universal super skinny YBBB at the old price point. Otherwise, sorry but you've lost me as a customer. 03-01-16
  • 2016-05-23 T06:28:23.186-05:00
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