IT Cosmetics The Romantics Naturally Pretty Matte Palette w/Brush

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If Sold Separately: $66.00

What is it: The Romantics Naturally Pretty Matte Palette is an IT Cosmetics breakthrough eye-shadow formula in special-edition shades. These 14 antiaging, silk-infused eye shadows are all matte and perfect for women of all ages. The Transforming Pearl Ribbon is a unique shade designed to be added to each of the matte shades to create a new pearlized color with a simple swipe of a brush. Plus, the dual-ended shadow brush is perfect for effortless application without pulling on delicate eyelids.

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging matte eye shadows that are universally flattering and blend effortlessly. Anyone who wants an all-inclusive palette to achieve endless looks. Anyone who wants to apply skin-loving eye shadows without tugging on the delicate eye area.

Why is it different: Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is formulated with hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. The matte colors can be used wet or dry, as shadows or liners, and can instantly be transformed into a pearl sheen with the Transforming Pearl Ribbon that instantly creates a new pearlized color when you add it over the matte color you love.

How do I use it: For best wear, use the dual-ended shadow brush and apply your choice of eye shadows wet or dry for a beautiful and naturally pretty look. Wear colors alone or blend them seamlessly together. They can be used as shadows or liners. To add a soft pearlized tone to any color, dip your brush into a matte shade and tap into the Transforming Pearl Ribbon. When applying color, use the large, fluffy side of the brush for allover lid and crease application and the shorter, denser side for lining eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Pearl Ribbon, a candlelight pearlescent glow shade
  • 0.028-oz eye shadow in Peaceful, a soft matte taupe shade
  • 0.028-oz eye shadow in Hope, a matte vanilla peach shade
  • 0.028-oz eye shadow in Sweetness, a matte champagne pink shade
  • 0.028-oz eye shadow in Enchanting, a matte dusty lilac shade
  • 0.028-oz eye shadow in Devotion, a matte smoky plum shade
  • 0.028-oz eye shadow in Fate, a matte muted marsala shade
  • 0.028-oz eye shadow in Embrace, a matte rose taupe shade
  • 0.028-oz eye shadow in Mystery, a matte deep charcoal shade
  • 0.028-oz eye shadow in Adore, a matte nude peach shade
  • 0.028-oz eye shadow in Tranquility, a matte soft mint shade
  • 0.028-oz eye shadow in Desire, a matte rose peach shade
  • 0.028-oz eye shadow in Romance, a matte rose pink shade
  • 0.028-oz eye shadow in Trust, a matte smoky slate shade
  • 0.028-oz eye shadow in Poetic, a matte dusty gray shade
  • Heavenly Luxe No Tug Dual-Ended Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics The Romantics Naturally Pretty Matte Palette w/Brush is rated 4.6 out of 5 by 183.
Rated 4 out of 5 by from LOVE LOVE LOVE I LOVE this palette!!! I gave it 4 stars instead of 5 only because I think they should make the squares bigger to allow for more shadow. I wear makeup daily to work and I always get compliments on my eye makeup, when using this palette. I'm buying this palette for the 2nd time and I also bought the Naturally Pretty Luxe palette. These shadows go on like butter. They're smooth, soothing, never crease and they're very pigmented. IT Cosmetics has beautiful colors and their shadows are honestly much better than MAC. I've been a MAC girl for yearssss and I'm sorry but these shadows are superior to theirs. I'm just sayin!
Date published: 2018-02-17
Rated 3 out of 5 by from Nice Selection of Matte Colors My initial reaction was "oh, this is a lot smaller than what I pictured." But it has a very nice selection of soft matte colors, along with a couple of darker ones that I use as liner. The colors, however, fade and don't have much staying power. Perhaps, I will try using them wet and see if that helps. Overall, I'd recommend this to someone who just wants to experiment with a different color pallet or a newbie to wearing eye shadow. The brush that comes with it is great for blurring and blending.
Date published: 2018-02-10
Rated 5 out of 5 by from Eyeshadow For Fair Women Finally, an eyeshadow palette for the fair and light ladies. These colors are perfect. With the typical palette I get to use maybe half the colors. But this palette is perfect. I can use all the colors and they are flattering. I'm the fair IT foundation and have blue eyes. Highly highly recommend.
Date published: 2018-02-04
Rated 5 out of 5 by from Love matte colors I do not like all the shimmer eye shadows since I have gotten older. Love the mattes and this is a great product with a variety of colors.
Date published: 2018-01-14
Rated 5 out of 5 by from enhances my eyes! I love this makeup line. These colors (every one) are completely wearable for me - I am 64, aging, naturally grey hair....This is a collection that has proven to make ME look better every day - I quickly realized it subtly enhanced what my own natural eye color is -so you actually see my eyes, not the shadow- I wear this every day to work and it gives an elegant, finished look. I do use every color- (I even enjoy the names!) I really appreciate the creamy quality of this shadow -it glides on, feels good on my skin instead of drying. I have gotten compliments on this eyemakeup as well as the CC creme foundation not only from from my dermatologists office but others .. people have commented and inquired about it since I first started wearing it. I am very satisfied and grateful to find such a lovely, quality product I can wear everywhere, everyday to look my best. Thank you.
Date published: 2018-01-13
Rated 2 out of 5 by from Not very pigmented I was excited when I got this palette as the colors were so pretty but I don't feel that there was much color payoff/pigment compared to other shadows when applied. They all seemed to almost look the same to me. I kept packing on the color but didn't feel that it made much difference. For me this was a miss but if you are one who likes a lighter look maybe this is for you. I sent it back.
Date published: 2018-01-11
Rated 5 out of 5 by from Best Eye Shadow Ever I love the It eye shadows. They go on so nicely and stay one. They blend great with the brush it comes with too. Can't believe these were not in my life sooner.
Date published: 2018-01-05
Rated 5 out of 5 by from Delicate colours I am very pleased with the color selection of this pallet. I was looking for some delicate shades and this pallet delivered. I wish I could store the brush inside, but other than that one issue I am happy with the purchase.
Date published: 2017-12-24
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