IT Cosmetics Brow Power Universal Brow Pencil Duo

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics(R).

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Imported

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Reviews & Community QA

IT Cosmetics Brow Power Universal Brow Pencil Duo is rated 4.0 out of 5 by 1420.
Rated 4 out of 5 by from Shades I love this product but need it in blonde!!!!!!!!!
Date published: 2017-03-18
Rated 5 out of 5 by from Can't live without it Love this eyebrow pencil! I've been using it for 1 year now and can't live without it. Never smudges and easy to apply. Perfect match. A must have!
Date published: 2017-03-15
Rated 1 out of 5 by from Very disappointed I loved Jaime's brow pencils at first. Sadly, they began to dry within a couple of weeks, and then one broke. The entire pencil end fell out. The brushes on both are still fine, but I am left with one dried-out pencil. Not worth the money.
Date published: 2017-03-11
Rated 2 out of 5 by from Great Product, Bad Pencil Brow Power is the perfect color and so easy to use. I loved it until I discovered the product always breaks so very little use is gotten from each pencil, making the price per use to be too exorbitant. If this problem is ever solved, I'll be first in line to buy it.
Date published: 2017-03-09
Rated 5 out of 5 by from The Best I have tried all of IT eyebrow pencils and love them all. However, Brow Power Universal is my favorite. I can apply it easily, as dark or light as I need. It is the best brow pencil I have ever used.
Date published: 2017-03-06
Rated 2 out of 5 by from Color good but... The pencils did not last more than a few uses. The universal color is great but the pencils dry out very quickly and become unusable within a short time. I thought it was isolated to one pencil so I tried the other and to my surprise the second pencil was the same. I ordered a previous version of an IT brow pencil (YBBB) that I really liked but I believe it was discontinued. Please consider bringing that one back or adjust this formula.
Date published: 2017-03-04
Rated 4 out of 5 by from Good product, bad component I am a true IT girl from skincare on up. This brow pencil is a great formula but like the other reviewers have had the pencil part fall out and not go back in. Jamie! Please please fix this poor design!!!
Date published: 2017-02-24
Rated 3 out of 5 by from Did not last I received this pencil in November as part of a set but only used it 6 or 7 times. Although I loved the results and effectiveness of the pencil, on the next use the pencil tip broke off and when I wound the pencil there was no more product there. For a brow pencil one would expect it to last more than a few times. Very disappointed but this is not cost effective for such a short usage time. I will not re-order but was given a $10 credit on a future product.
Date published: 2017-02-17
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