Female-founded, cruelty-free formulas infused with unique ingredients (& kindness).

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Frustrated by the lack of nourishing makeup in the marketplace, self-professed makeup-obsessed Maureen Kelly set out to prove that glamour can be good for you. She created tarte, a line of breakthrough beauty products that brings out your inherent features while nourishing your skin. Maureen is known for her use of unique ingredients, most notably Amazonian clay and maracuja oil, which helps hydrate your skin.

Maureen is constantly changing the beauty landscape with her innovative formulas, like tarte blush, full-coverage foundation, waterproof eyeliner, and more. She intentionally makes her products easy to use so every woman can enjoy a professional-looking application and revolutionary results. Maureen has a knack for knowing what women want and what the industry's next biggest trend is going to be. Even though she's always coming up with new ways to solve beauty challenges, her belief in nourishing makeup remains the same.

Discover the difference tarte color cosmetics can make in your skin and appearance. Infused with nourishing ingredients, these makeup formulas are created with care, but Maureen Kelly doesn't stop there. Her gorgeous packaging, including runway-inspired cases and compacts, makes her products conversation pieces you'll want to display instead of stowing away in your beauty bag.