KitchenAid Approaches 100 Years

Since its introduction, KitchenAid has been an icon in the kitchen. “KitchenAid is an American brand that has been in kitchens around the world almost 100 years,” said Sigrid Ott, US Marketing Project Manager for KitchenAid Small Appliances. “While the stand mixer is the most widely known, we offer solutions for everything in the kitchen, from stand mixer attachments and coffee makers to cookware, food processors, countertop ovens, and so much more.”

Take 3 with Sigrid

InsideQ: What is the biggest accomplishment for KitchenAid in its 100 year history?

Sigrid: KitchenAid has made life easier for home cooks. One hundred years ago, the laborious process of kneading dough led to the invention of the now iconic stand mixer. Thirty years after that the drudgery of doing dishes led to the creation of the home dishwasher. The biggest accomplishments for KitchenAid Brand are found in its ability to design innovative products that celebrate the spirit of making.


InsideQ: What special plans does KitchenAid have to mark its 100th?

Sigrid: This September KitchenAid is launching heritage-inspired 100 year special-edition products in Misty Blue, a soft blue with a hint of green that is reminiscent of one of the first KitchenAid Stand Mixer colors ever introduced.


InsideQ: What do you imagine the next 100 years will bring for KitchenAid?

Sigrid: Whether cooking, baking, brewing, or blending, KitchenAid Brand products have empowered creativity in the kitchen and transformed it into a place of joy and inspiration over the past century. Looking forward to the next 100 years and motivated by those who dream big and foster ingenuity and originality, KitchenAid will continue to make history alongside the makers who inspired the brand since 1919.