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At QVC, we are committed to giving you quality service. As part of that commitment, we gather information about our customers, users of our websites and other services, and visitors so we can better serve you. Because we realize that your privacy is important to you, your privacy is also important to us. Whether you visit or buy from our show, one of our stores, or one of our websites such as QVC.com, or through one of our other services such as QVC's mobile services or a QVC software application (i.e., a widget) downloaded to your desktop (all of which together with our websites we will refer to as "services"), you can be assured that we respect the confidentiality of personal information that identifies you and treat that information responsibly. If a customer fails to make payments for purchases under QVC's Easy Pay program, QVC may sell the customer's account and information related to the account (including customer information) to a third-party collection agency.
QVC is not responsible for the privacy or data collection policies or practices of the services from which you access our services, of services we link to, or of any services that are linked to our services.
This Privacy Statement tells you what kinds of information we collect about our customers, users, and visitors, how we use that information and with whom we may share it, and how you can access and change our information about you. If you have additional questions about QVC's privacy practices or would like more information, please contact Privacy-Statement@QVC.com.
How do you treat my information if I check out on QVC.com without entering a password?
When you place an order on QVC.com without entering a password, QVC collects the same type of information from you and treats it in the same responsible way as if you had entered a password, because when you place an order, we automatically create a QVC account for you. In order to view or change the information on your account, you'll need to create a password and log in to the My Account section on QVC.com.
Please read through this Privacy Statement to learn what kinds of information we collect about all of our customers, users, and visitors; how we use that information and with whom we may share it; and how you can access and change our information about you.
What personal information do we collect from our customers?
We gather personal information about our customers so we can better serve you, and we make reasonable efforts to ensure the security of your personal information and to treat that information responsibly. We collect the personal information that you give us voluntarily or in response to our request when you choose to purchase a product from us or use one of our services. For example, when you register with QVC, we'll ask you to provide information such as your name, email address, physical address, and phone number. Registration with QVC is generally required to make a purchase or to use one of our community functions, such as posting a message on a community forum or submitting a product review. Similarly, we'll ask you for contact information if you use our notify-a-friend program or if you request that we send you eNewsletters or other promotional notices or seek information or assistance from us.
If you purchase a product, we'll also ask you for financial information, such as your QCard® or other credit card number, and for a billing address and a shipping address.
Additional personal information may be collected from you in connection with your use of certain optional services and features we offer. For example, if you register for QVC's mobile services, we'll ask you to provide information such as your cell phone number and the name of your mobile provider, as well as the payment method, billing address, and shipping address you want to use for any purchases through this service. You'll also be requested to specify payment and shipping information in advance if you want to purchase items using a speed purchase feature. Similarly, entering one of our contests or sweepstakes, submitting an employment application, or using one of our community functions may involve our collection of further personal information from you, such as your social security number and chosen nickname. If you sign up to receive Today's Special Value® emails, messages, or eNewsletters, you may be asked to provide information concerning your personal interests. We may also collect personal information from your creation of wish lists or reminders.
If you're a member of one of our third-party affinity programs, we may also collect personal information from you about your membership and your purchases from us.
What other kinds of customer information do we collect?
If you ask us to ship a purchase to somebody else or you use our notify-a-friend feature, we'll ask you to provide the name and address or email address of the person to whom you're sending or recommending the product, as well as your name and contact information.
We may also obtain personal information about you, such as contact information; updated address and shipping instructions; and credit information from agents, consultants, contractors, carriers, and other third parties. We may also collect contact and other information about prospective customers.
Additionally, our system keeps track of technical information about your computer or mobile device, such as the browser type and version, browser plug-in types and versions, and operating system of your computer, the Internet Service Provider (ISP), or other provider you use to access certain of our services, and your internet protocol (ip) address, location, and time zone setting. To help us understand the use of our services by our visitors and improve your shopping experience and to aid us in marketing and managing our services, we also automatically collect information as to how you were directed to them, how you navigate around them, what products you browse, and your purchasing activities.
How do we collect this information?
When you register with QVC, we compile the personal information you give us about yourself into an individual profile, adding other personal information about you to that profile as we obtain it. We also collect information about your purchases and other uses of our services as they occur.
Personal and other information about prospective customers may be collected by us or obtained from our business partners or other third parties.
Cookies enhance our ability to serve you. Basically, they're pieces of text that a website stores on your computer—an identification code of sorts. This cookie can be accessed by the website when you revisit it.
We use two types of cookies: session cookies and persistent cookies. Session cookies terminate shortly after you terminate your internet session. Persistent cookies are stored on your hard drive until they expire or are deleted. Both types of cookies help provide an enhanced user experience since they recall your use of the Internet and our services, shopping preferences, shopping cart information, and your password.
How do we use web beacons?
Web beacons are small, transparent graphics that are placed on web pages to track how visitors arrive at a website and what they do there. We use web beacons to track customers' visits to and browsing activities at our websites and to compile sales and statistical data. For example, beacons let us know when a purchase is made on one of our websites by a member of one of our third-party affinity programs and when a purchase is initiated by an advertisement we placed on a third party's website. This information assists us in marketing and managing our websites and enhancing your shopping experience.
What if you don't want to give us personal information?
Personal information is required for you to make a purchase, request information or assistance, or take advantage of certain services and features we offer, such as QVC's mobile services and desktop applications, our notify-a-friend feature, community functions, contests or sweepstakes, or online employment applications. If you don't want to provide personal information through use of these services and features, you're free to look for products offered through any of our marketing channels and place a telephone order by calling 888-345-5788 toll-free or by visiting one of our stores. We respect the confidentiality of all your personal information as described in this Privacy Statement, whether you give it to us over the telephone, at one of our stores, or via any other means.
How do we protect our customers' personal information?
QVC participates in the VeriSign Secured Seal Program. All of your personal information is encrypted by Secure Sockets Layer (SSL) software when it's transmitted to us via the Internet to any website address beginning with https. We maintain the servers that store this information in a facility with restricted access. We also truncate your credit card number to the last four digits when we communicate with you about your order.
How do we use information about our customers?
We use your personal information to process your orders. This includes, for example, contacting you to confirm your order, fulfilling it, and shipping it. We may also contact you about your order.
Additionally, we'll use your contact information to send you eNewsletters or other promotional notices, or to respond to requests for information or assistance from you.
If you're a member of one of our third-party affinity programs, we'll use and disclose your personal information to administer and manage that program. Similarly, if you choose to participate in certain services or features we offer, such as QVC's mobile services and desktop applications; our notify-a-friend feature; community functions; contests or sweepstakes; and online employment applications, we'll use your personal information to administer and manage those services and features.
We may also use your personal information to improve our service to you; to customize the content you see; and for research, marketing, and other business purposes. For example, we periodically review customer information as part of servicing our accounts. We may also contact you from time to time to inform you of the services that we offer and to gather information about how we can improve them.
Finally, we analyze information we obtain automatically, including from cookies and web beacons, concerning our customers' use of, access to, and navigation of our services and their browsing and purchasing activities to improve, customize, and market our services and content; to enhance our customers' shopping experiences; and for research, marketing, and other business purposes.
How do we share customers' personal information with third parties?
In order to receive and process your orders and requests, we may provide your name, address, and other personal information, such as your email address and phone number, to other entities, such as credit card companies and package delivery services (for example, American Express, Visa, UPS, and USPS). Similarly, if you order a product that is shipped directly from another company, or offered by us in conjunction with another company, we'll share personal information about that order with the other company.
We may use third-party agents, consultants, and contractors to perform business functions on our behalf, including customer service, credit review, account servicing, customer research, marketing, provision of IT services, and records maintenance. We give these entities access to our customers' personal information to perform these functions for us. If you are a Nevada resident and would like to make a request under Chapter 603A of the Nevada Revised Statutes, you may email us at email@example.com. Please include "Nevada" in your email subject line, and include the following information in your email: your name, Nevada resident address, and email address.
Additionally, we share personal information about you when you voluntarily use certain optional services and features we offer. For example, if you're a member of one of our third-party affinity programs, we'll share information concerning your purchases from us with the organization running that program. If you ask us to send a particular product to another person or use our notify-a-friend feature, we'll tell that person we're sending the product or email at your request. If you participate in a contest or sweepstakes or submit an employment application, we may share the information you submit with others assisting us in the administration of that feature. If you use one of our community functions, the content of your posting will be available to all other participants and will be accompanied by your username or chosen nickname.
It's possible that QVC or part of its business or one of its affiliates could merge with, acquire or be acquired by another business entity and your personal information could be among the assets transferred. If this occurs, you'll be notified of the change by email or notice on this website or one of our other services.
How do we share other kinds of information about our customers with third parties?
We may share nonpersonal, non-individually identifiable information about our customers with the group of people with whom we share personal information, as well as with other third parties, such as vendors, advertisers, and marketing firms.
How can users check or change the information we collect from or about them?
Account Information and Preferences
While you cannot access or change the nonpersonal information that QVC collects, you can review your personal profile at QVC.com and correct or update it by going to the customer account section and accessing the specific type of information that you wish to correct or update. You can also subscribe to or unsubscribe from QVC emails, eNewsletters, and text messages by visiting the customer account section and accessing the type of communication service you wish to change.
Our customer service reps are also ready to assist you in checking or changing your personal profile or removing your name from our contact lists. You can reach them through links to customer service that appear throughout our services, by email, or by calling 888-345-5788 toll-free or writing to:
1200 Wilson Drive
West Chester, PA 19380
Web Browser Settings
QVC supports the development and implementation of a standard "do not track" browser feature that provides customers with control over the collection and use of information about their web-browsing activities. Once a standardized "do not track" feature is released, QVC intends to adhere to the browser settings accordingly.
Coremetrics is a service provider QVC uses to collect and analyze certain information about our customers' browsing and purchasing patterns on various platforms and websites. To learn more about how QVC uses Coremetrics and how to opt out of having this data collected about you, please click here.
Online Behavioral Advertising
QVC participates in Online Behavioral Advertising (OBA), also referred to as Interest-Based Advertising (IBA), where ads are tailored to your interests. QVC works with service providers to help us collect non-personally identifiable information through our own cookies in order to deliver OBA display ads to our customers.
QVC also works with members of the self-regulatory groups the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA), and these members are third parties who operate under these self-regulatory organizations to deliver OBA display ads. You can learn more or opt out of receiving OBA ads from these third parties by visiting the opt-out pages at the NAI or DAA sites. Please note that if you delete your cookies or use a different browser, a different computer, or other device, you'll need to opt out of OBA ads again.
If you're active on Facebook, QVC may also reach out to you with Facebook ads that are customized to your interests based on how you have interacted with our website and mobile apps. If you don't want QVC to present you with tailored Facebook ads, you can opt out through Facebook.
What are third-party affinity programs?
Occasionally, we participate in rewards programs with other business organizations where customers who are also members of these businesses will get a credit or a reward for their QVC purchases from the other member organizations. We also sometimes advertise QVC products on other services in the form of a link so that visitors can click over to our services and purchase the products if they're interested. In these situations, we share information about our customers' purchases with these other member organizations and other services under the contracts these entities have with QVC.
Do we collect personal information from children?
Our services are not intended for use by children, and the terms and conditions governing the use of our services require that you must be at least 18 years old to use them. In addition, we do not solicit or collect information from anyone who tells us that he or she is under 13 years of age.
Your rights under the California Consumer Privacy Act
This "Your Rights Under the California Consumer Privacy Act" section is referred to as the "CCPA Notice", and this CCPA Notice is effective on January 1, 2020. The California Consumer Privacy Act ("CCPA") provides certain new rights to "consumers" who are residents of California, and this CCPA Notice explains how QVC enables those rights for California residents who are customers or prospective customers using our services, and explains our California personal information practices as required by CCPA.
CCPA only applies to people who are California residents. However, if you are not a California resident, but would like to obtain information or take other actions that a California resident may take under CCPA, please communicate to QVC through the forms and links below and QVC will use reasonable efforts to respond to your request.
Please note that CCPA will be supplemented by regulations to be adopted under California law, and this CCPA Notice may be updated to reflect the adoption of such regulations. CCPA requires a summary of personal information practices for the prior twelve months, updated annually, and that summary is reflected in this CCPA Notice. We may update this CCPA Notice more frequently than annually to reflect changes in how we use personal information.
This CCPA Notice supplements our other privacy notices and policies and shall govern in the event of a conflict between this CCPA Notice or other privacy notices and policies. However, if any other notice about CCPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this CCPA Notice as permitted by applicable law.
NOTE FOR NON-CUSTOMERS OR PROSPECTIVE CUSTOMERS. Please note that this CCPA Notice does not apply to certain human resources data or business-to-business communications data, or those data subjects. If you would like information about human resources data or business-to-business communications data, please reach out to your contact at QVC.
COLLECTED PERSONAL INFORMATION.
Categories of Personal Information. QVC may collect personal information about customers and other users of our services who are California consumers including personal information within the following categories: identifiers; individual records; characteristics of protected classifications under California or federal law; commercial information; biometric information; internet or other electronic network activity information; geolocation data; audio, electronic, visual, or similar information; professional or employment-related information; education information; and inferences information. The personal information described in this paragraph reflects categories of personal information, disclosure of which is required by CCPA.
Other Personal Information. We may collect other information that meets CCPA's definition of personal information but is not reflected by a category. If we do collect such other information, we will treat it as personal information as required by the CCPA, but will not include it when we are required to describe our practices by category of personal information.
Non-Personal Information. As permitted by applicable law, we do not treat deidentified data or aggregate consumer information as personal information, and we reserve the right to convert, or permit others to convert, personal information into deidentified data or aggregate consumer information. Also, as permitted by applicable law, we may choose not to treat publicly available information as personal information. CCPA does not require us to re-identify information or to keep personal information longer than we need it to respond to requests.
SOURCES OF PERSONAL INFORMATION. QVC collects personal information from different sources.
Personal information we collect from you. QVC collects some personal information that you provide directly to us. This can include contact information, payment information, order information, communication information, feedback information, preferences information, pictures and videos that you send to us, and other information you provide to us. In addition, a customer may share personal information about other people with us, including recipients of purchases.
Personal information we collect automatically. QVC collects some personal information automatically when you use our services. This can include browsing and use information; information about devices that you use to access QVC's services; information collected through cookies, pixels, and similar technology.
Personal information we create. QVC creates some personal information when you use our services or in the operation of our business. This can include analytics information; and inferences information.
Personal information we collect from third parties. QVC collects personal information from other companies. This can include updated address and shipping instructions information; credit information; information from advertisers; information from Facebook, Twitter and other similar platforms; information that is collected automatically through your use of our services; information from entities that provide information that supplements personal information we already have.
USES OF PERSONAL INFORMATION. QVC uses personal information for the following business or commercial purposes:
Account provision and maintenance, including creating and managing your account with QVC; providing customer service; verifying customer information; and providing other services in the course of QVC's business operations
Product sales and fulfillment, including selling products; processing and shipping orders to you or to recipients you designate; managing returns; processing refunds; managing warranties
Customer service and communications, including responding to requests, comments, or questions through email, text message, telephone calls, postal mail, chat functions; providing interest-based advertising and other advertising, marketing and promotional content and messaging, managing and communicating through QVC presences on social media platforms and other platforms; maintaining user forms and product review capabilities; reviewing recorded calls or content of other communications for quality or customer service purposes; responding to requests for information and taking action that may be requested under CCPA
Improving services and user experience, including creating and updating applications, websites, and other features or functionality used by QVC; debugging to identify and repair errors that may affect how the services function; engaging in analytics related to improving services or user experience
Personalizing user experience and marketing, including targeted product display; targeted marketing and advertising through the services; marketing through emails, text messages, and other communications methods; re-targeted marketing and advertising across other websites, devices, and platforms; auditing related to the performance of QVC's advertising and marketing efforts; engaging in analytics to personalize user experience
Fraud prevention and information security, including measures to verify identity when an account is used for ordering or when the account is otherwise accessed; detecting and responding to fraud or security incidents; protecting against other malicious, deceptive, or illegal activity
Legal obligations, including prosecuting people responsible for fraudulent, malicious, deceptive or illegal activities; defending claims; notifying of product recalls or other issues related to products; enforcing and notifying of QVC's terms and conditions, privacy statement and other policies and changes to such terms and conditions, privacy statement and other policies
Payment-related activities, including processing payments, checking credit-worthiness, evaluating payment options, managing installment payment programs, and managing private label credit card programs
Conducting research, analytics, surveys, and focus groups to improve customer experiences, develop services and products, provide better marketing and advertising,
Product safety or quality activities
Short-term, transient use permitted under CCPA
Any other legal purpose consistent with our applicable privacy statements.
SALES OF PERSONAL INFORMATION. The concept of a "sale" under CCPA is different from what has traditionally been considered a "sale", e.g., selling a customer list for money. Under CCPA, a "sale" potentially includes other uses or disclosures of personal information to third parties outside QVC in a commercial context where an exception to "sale" as provided by the CCPA does not exist. Because the concept of "sale" is arguably so broad under CCPA, QVC may conceivably be deemed to "sell" personal information described in the following categories, even if such "sales" are not the exchange of that personal information for money: identifiers; individual records; characteristics of protected classifications under California or federal law; commercial information; internet or other electronic network activity information; geolocation data; audio, electronic, visual, or similar information; professional or employment-related information; and inferences information.
Please note that QVC will treat your direction to QVC to complete a transaction with us as your direction to have QVC provide certain related personal information that may be included in your transaction to a small group of vendors who provide services to fulfill your transaction, and we do not treat that as a sale. These include payment processors, fraud prevention services, and shippers.
DISCLOSURES OF PERSONAL INFORMATION. In the furtherance of QVC's business purposes, QVC may disclose personal information that are within the following categories: identifiers; individual records; characteristics of protected classifications under California or federal law; commercial information; biometric information; internet or other electronic network activity information; geolocation data; audio, electronic, visual, or similar information; professional or employment-related information; and inferences information.
RIGHT OF DELETION. If you are a consumer (as defined in CCPA), you have the right to request that QVC delete any personal information about you that QVC has collected from you, but CCPA permits QVC to exclude some personal information from a deletion request if that personal information is necessary for QVC to maintain for certain permitted purposes under CCPA. Accordingly, QVC will comply with deletion requests made under CCPA, but some personal information about you may be retained by QVC, as permitted under CCPA.
How to exercise right of deletion: If you are a consumer (as defined in CCPA), you may exercise your right to request deletion of your personal information by clicking here or by calling 1-800-367-9444 (7am-1am ET).
How to exercise right to opt-out of sales: If you are a "consumer" as defined under CCPA, you have the Right to Opt-Out of some sales of your personal information, and you may exercise your Right to Opt-Out by clicking here or by calling 1-800-367-9444 (7am-1am ET).
RIGHT TO RECEIVE A COPY OF PERSONAL INFORMATION AND OTHER INFORMATION. If you are a "consumer" as defined in CCPA, then you have the right to request that QVC disclose to you the following information:
How to exercise right to receive a copy of personal information and other information: If you are a "consumer" as defined in CCPA, you may exercise your right to request a copy of the information described under this "RIGHT TO RECEIVE A COPY OF PERSONAL INFORMATION AND OTHER INFORMATION" section. You have the right to send us a request, no more than twice in a twelve-month period, by clicking here or by calling 1-800-367-9444 (7am-1am ET).
RIGHT TO RECEIVE INFORMATION ABOUT SALES AND DISCLOSURES FOR BUSINESS PURPOSES OF PERSONAL INFORMATION. If you are a "consumer" as defined in CCPA, then you have the right to request that QVC disclose to you the following information:
How to exercise right to receive information about sales and disclosures for business purposes of personal information. If you are a "consumer" as defined in CCPA, you may exercise your right to request a copy of the information described under this "RIGHT TO RECEIVE INFORMATION ABOUT SALES AND DISCLOSURES FOR BUSINESS PURPOSES OF PERSONAL INFORMATION" section by clicking here or by calling 1-800-367-9444 (7am-1am ET).
RIGHT TO NON-DISCRIMINATION. If you are a "consumer" as defined in CCPA, then you have the right that a business shall not discriminate against you because you exercised rights under CCPA. However, we reserve the right to provide loyalty programs and other differential pricing and services as permitted by the CCPA, which will be subject to applicable terms and conditions of such programs.
LIMITATION OF RIGHTS; COMPLIANCE WITH APPLICABLE LAW. Notwithstanding anything to the contrary in this CCPA Notice, we may collect, use and disclose personal information as required or permitted by applicable law and this may override CCPA rights. In addition, we need not honor any requests to the extent that doing so would infringe upon our or any other person or party's rights or conflict with applicable law.
Revised January 23rd, 2020