The QVC Clean Beauty seal designates that a brand formulates products without sulfates (SLS and SLES), parabens, methylisothiazolinone/methylchloroisothiazolinone, formaldehydes, formaldehyde-releasing agents, phthalates, petrolatum, mineral oil, chemical sunscreens, coal tar, hydroquinone, triclosan, triclocarban, aluminum, and talc.

It also indicates products contain less than one percent of synthetic fragrances and are certified cruelty-free by a third-party source.