Small Business Spotlight. QVC, HSN, Zulily. In Partnership with the NRF Foundation.
Small Business Spotlight. QVC, HSN, Zulily. In Partnership with the NRF Foundation.

As the Black community continues the fight for racial and economic justice, we stand with them. So we've partnered with the NRF Foundation to shine a light on some of the Black-owned small businesses that are the heart and hope of our communities. Together, we can help give them the future they deserve. Because our communities wouldn’t be the same without them.

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Brown Toy Box Video
Brown Toy Box creates educational products, experiences & content for kids from pre-K through sixth grade, believing all children should see themselves positively represented in their environments. With a mission to change lives & give hope, they’re steeped in the community and create products for families & schools across the country. Learn More.
Kim Bees, Inc. Video
With a variety of gourmet bottled and boxed flavors, KimBees is sure to have one that’s exactly your cup of tea. (Or coffee.) Whether ordered online or at the Greensboro, North Carolina café, each Ceylon brew is carefully crafted to guarantee a luxe tea experience.Learn More.
Wandering Child Co.
Wandering Child Co. believes in clothing made with love. So they’re using creativity (and adorable peplum tops) to make a difference. Each of their handmade designs is comfy and soft, yet durable enough to keep up with even the most active little ones.Learn More.
Brooklyn Granola
Brooklyn Granola (soon to be It's NOLA) offers uniquely flavored gourmet vegan snacks made with seeds, nuts, dried fruit & spices. Seeking to combat poor dietary choices, they pride themselves on their commitment to mentoring & healthy living. Learn More.
NOLA Foods Chef Scott's Creole BBQ
Driven by Chef Demietriek Scott's baking, delivering & salesmanship, NOLA Foods—with items ranging from Creole BBQ sauces to white chocolate bread pudding—are now in almost 100 stores. After a rebrand, this small team is eager to get their products in front of a regional & national audience.Learn More.
Confidence
At 5 years old, Gabby Goodwin asked her mom for help inventing a better barrette. One that actually stays put. The two created GaBBY Bows, a patented clip that makes styling hair easier. Today as a 13-year-old CEO, Gabby hopes to inspire other girls to dream big.Learn More.
Custom Arts Studio
The artists at Custom Arts Studio believe everyone has a vision. In addition to custom design services, the Philadelphia-based studio sells original artwork (like the Culture Portrait collection) and hosts regular fundraising events for their community.Learn More.
KYVAN Foods
With offerings like honey apple salsa & honey apple butter, KYVAN Foods strives to carefully create quality food products that nourish both the body & soul. They embrace diversity and rely on honesty, integrity & hard work to grow their business. Learn More.
Kahmune Video
An online marketplace, Kahmune is committed to bringing diversity, inclusion & representation to the fashion industry. They offer footwear & accessories in 10 skin-toned hues, so that all women have a true nude option. Learn More.
Nutz About Popcorn, LLC Video
Nutz about Popcorn offers over 100 gourmet flavors like Dark Chocolate Sea Salt and Spicy Buffalo. The popcorn shop proudly supports the community of Hatboro, Pennsylvania and looks forward to new opportunities—and more sensational flavors. (Piña Colada, anyone?). Learn More.
Emily's Heirloom Pound Cakes Video
Inspired by a 100-year-old family recipe, Emily’s Heirloom Pound Cakes are a hit locally in Pelham, Alabama and nationwide. In six years, they’ve grown from a school fundraising effort to a family business, selling cakes in restaurants, hotels and major retail stores. Learn More.
Candid Art Video
Candid Arts is an artisanal studio that produces high-quality jewelry, home décor & kids' lifestyle products celebrating the modern African diaspora. Original artwork & gender-neutral designs highlight the brand's emphasis on self-expression & individuality. Learn More.
Ethnicitees, LLC Video
Ethnicitees has an important mission: to improve Black history education. The apparel collection pairs original portraits of historical icons with a brief bio. Since its founding in 1994, Ethnicitees continues to grow and celebrate Black culture and legacy. Learn More.
Me & The Bees Lemonade Video
Launched at home with a family recipe, Me & the Bees Lemonade offers lemonades sweetened mainly with local honey, cane sugar & monk fruit. Driven by a passion for saving honeybees, they’re also committed to educating others on social entrepreneurship and quality product creation. Learn More.
The Brown Beauty Co-op Video
Over two years, The Brown Beauty Co-Op has become an invaluable resource to the D.C. area. The boutique not only sells products for women of color, they host educational events for other entrepreneurs. It’s a place where women can shop, network and find community. Learn More.
Pooka Pure And Simple Video
A family business, Pooka Pure and Simple offers a variety of bath & body products, including body butters, roll-on perfumes & beauty oils. They strive to educate the community about health-minded lifestyles through workshops & social-media efforts. Learn More.
Lucky + Lovely Video
Lucky + Lovely aims to create joyfully designed goods that make people feel ready to conquer the world. Offering T-shirts, stationery & more, they serve a community of women on a mission, catering to businesswomen with products that allow them to promote their brands. Learn More.
Boon Boona Coffee Video
Boon Boona Coffee was founded in 2012 to bring East African coffee to America. The Seattle-area café roasts specialty brews—each with a unique story. They also support their community by serving free coffee to healthcare workers and social activists. Learn More.
She's International Boutique Video
She's International Boutique opened in Roanoke, Virginia, after the owner traveled the world to collect chic purses, scarves, jewelry, art, and clothing. With pieces from Holland, Greece, Turkey, India & more, they're proud to offer unique findings to the women in their small city. Learn More.
Moisture Love Video
Women with curly hair often face two challenges: fighting dryness and embracing their hair’s natural beauty. By combining innovative hair care with instructional videos and education, Moisture Love wants to help restore hydration—and self-confidence.Learn More.

More to Discover

Check out other Black-owned small businesses to shop and support.

BK Yoga Club
Young, Black & Lit
Terese Sydonna
Kay & Kay Group, LLC
Gwen Beloti Collection
Sweet Christi's
Model Atelier
Kahindo
Imani Cowrie
Unsun Cosmetics, Inc.
Travertine Spa, Inc.
Upgrade Salon, Inc.
Playtime Edventures LLC
The Spice Suite
BeLoved Box
All Good Craft Granola Bars
Benson Watch Company
Greek CertiPHIed Apparel & Promotional Products LLC
EMBLEM
Stark and Legum, Inc.

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Learn more about these Black-owned small businesses.

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Shop Culture Podcast. Discussing & celebrating all things shopping.
Shop Culture Podcast. Discussing & celebrating all things shopping.
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