Small Business Spotlight. QVC, HSN, Zulily. In Partnership with the NRF Foundation.

Small Business Spotlight. QVC, HSN, Zulily. In Partnership with the NRF Foundation.

Small businesses across the country are facing unprecedented challenges. So we’ve partnered with the NRF Foundation to shine a light on some of the small businesses that are the heart and hope of our communities. Together, we can help give them the future they deserve. Because our communities wouldn’t be the same without them.

Addison Bay Video

Addison Bay. Addison Bay is a fashion-forward, high-performance women’s activewear company that prides itself on its strong, inclusive, and optimistic community. They’re committed to bringing a positive message to their customers during this challenging time.

Annie's Blue Ribbon General Store Video

Annie's Blue Ribbon General Store. A community staple in Brooklyn, NY, Annie’s Blue Ribbon General Store is a unique shop that specializes in all things both fun and functional. The shop had to close its doors on March 22, but the team remains hopeful as they continue to ship online orders.

Card Smart Greetings Video

Card Smart Greetings. Since 1996, Cardsmart Greetings has helped shoppers in Buffalo, New York celebrate special moments with discounted greeting cards. Over the past decade, the inventory has expanded to include locally sourced gifts, home décor and other customer favorites. Learn More.

CB Stuffer Video

CB Stuffer. CB Stuffer sells chocolate and treats to specialty stores and online customers across the country. As a family-owned business, CB Stuffer is dedicated to supporting other small businesses by sourcing local ingredients and materials whenever possible. Learn More.

Celtic Tides Video

Celtic Tides. Celtic Tides offers a unique selection of artisanal pieces and genuine imports from Scotland, Ireland and Wales. By offering everything from Irish teas to Highland apparel, they bring Lexington, VA an authentic view of the Celtic culture. Learn More.

Cutie Patuties & Cutiques Video

Cutie Patuties & Cutiques. ECI Stores is a community-based retailer that gives families an easy way to buy or sell clothing, furniture, and décor. They always put customers first and now have four separate locations in the Leominster, MA area. Learn More.

Garden Gazebo Video

Garden Gazebo. For over 27 years, Garden Gazebo has been delighting customers with fun décor and gifts that make everyone smile. Located in two popular Virginia shopping malls, they guarantee a thrilling shopping experience to anyone who stops by. Learn More.

J Boutique Video

J Boutique. j Boutique is a women’s clothing, accessories & gift shop in Hickman, NE. They’ve recently switched up their product focus to offer more loungewear, and work-from-home pieces, along with their lineup of trendy gifts, shoes, and kids apparel. Learn More.

Klem's Video

Loyal Biscuit Co. Video

Loyal Biscuit Co. With six locations in Maine, Loyal Biscuit Co. is known for their quality pet products, knowledgeable, caring staff, and for giving back to their communities. Learn More.

Master's Hand Video

Master's Hand. Located in Tekamah, NE, Master’s Hand is a unique gift shop specializing in hand-poured candles, gifts, and more. Since recent events, owner Susie Robison has pivoted the company’s direction and is currently selling her Sugar Cookie Decorating Kit across the country. Learn More.

Pastaio Via Corta, Inc. Video

Pastaio Via Corta, Inc. Pastaio Via Corta. is a small-batch fresh pasta shop that also retails natural wines from Italy and specialty Italian provisions. They work specifically with small farmers, artisans, and other small producers in their Gloucester, MA community and in Italy. Learn More.

Ravenox Video

Ravenox. Ravenox is a service-disabled veteran-owned manufacturer of rope, cordage and more. They sell their products directly to online consumers, as well as thousands of other businesses and manufacturers. Learn More.

Saxon Shoes Video

Saxon Shoes. For over 66 years, Saxon Shoes has been offering customers unbeatable service and quality footwear. Their commitment to excellence has been passed down for three generations, and the family-owned business hopes to serve its community for many years to come. Learn More.

Spikes Trophies Video

Spikes Trophies. Spike’s Trophies is an awards manufacturer that services various events, schools, leagues, organizations, and businesses in and around Philadelphia. In addition to their regular inventory, the company is currently selling face masks, social-distancing floor decals, and more. Learn More.

Stephenson's of Elkhart, Inc. Video

Stephenson's of Elkhart, Inc. Since 1931, Stephenson’s has been bringing the best women’s fashion to Elkhart, Indiana. An iconic part of Elkhart’s Main Street, they look forward to continuing to be a part of the community they’ve been serving for nearly 90 years. Learn More.

Stowe Mercantile Video

Stowe Mercantile. Modeled after historic general stores, Stowe Mercantile is a popular retail destination in the scenic tourist village of Stowe, Vermont. They take pride in giving back to their community and bringing customers gourmet treats, unique gifts and so much more. Learn More.

The Brass Owl Video

The Brass Owl. The Brass Owl, an eclectic boutique and gift store, is a recent addition to the Astoria neighborhood of Queens, NY. They’re currently staying connected with customers by selling custom care packages as they explore new ways to deliver joy. Learn More.

Tire Source Video

Tire Source. Tire Source, a family-owned and operated tire and automotive business, has worked hard to keep their doors open at all of their Ohio locations while keeping as many of their employees working as possible. Learn More.

Vivacity Sportswear Inc Video

Vivacity Sportswear Inc. Vivacity Sportswear is a minority-led company in San Diego, CA that specializes in quality, stylish women's fashions in inclusive sizing for work and play. Learn More.

Look at Them Now

See some top QVC brands that started as small businesses.

Valerie Parr Hill

Jimmy the Baker

The Big Find. We held a nationwide search to discover new innovations from inspiring entrepreneurs.

The Big Find. We held a nationwide search to discover new innovations from inspiring entrepreneurs.

See the Winners