Cassandra

“My one must-do with an easy makeup routine is my brows—and Brow Power Micro is the perfect brow pencil! The micro tip allows you to create a defined shape and mimics the look of real hair. It’s super easy to use, a perfect universal shade for everyone, and is waterproof so it lasts."

Anna

Bye Bye Under Eye, as the name suggests, is the perfect under eye corrector to address the appearance of those pesky dark circles and imperfections. If there's one step to add to your routine, it’s an under eye concealer, and it’s this one. I pair it with my IT Cosmetics CC cream, throw on some mascara, pencil in those brows, add a lip, and I’m ready to go!”

Kristen

“I love the Heavenly Luxe Brushes included in this kit. I actually like to have two sets of these brushes on hand—it helps me track with my ‘Sunday Brush Cleanings'. I never have to wait for my brushes to dry after cleaning them, and I always have a clean brush ready to use!”

Jessica

“The IT Cosmetics Anti-Aging Ombre Radiance Bronzer is my go-to product when I need a beautiful, sun-kissed glow. I love that it's formulated with ingredients that leave my skin feeling soft and nourished. This multi-tasking product is great for both face and body, and I love that the Mega-Fan Brush makes the application so effortless.”

Ashley

“The Multi-Purpose IT Girl Eye & Cheek Palette is extremely wearable, with 12 versatile eyeshadows and Bye Bye Pores Blush, all wrapped in a pretty package. I also use the darker matte as an eye liner. Loving IT!”

Wil

"A good day starts with a good brow! I constantly reach for Brow Power Perfector to achieve my perfect brow. It adds color wherever things are sparse and lasts throughout the day.”

Lauren

“I cannot live without this product. Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment gives you the prefect touch of color while also hydrating your lips. It’s a no-brainer for quickly putting on lip product before I leave the house. The most underrated feature of this product is the magnetic cap—no more losing the cap to your favorite lip product in your purse!”

Tia

“IT’s Vitality Lip Flush Stain is 100% my desert island product. The formula gives your lips the hydration they need throughout the day without getting sticky. Best of all, it leaves the most beautiful tint with a natural, glossy finish. Absolutely in love with this product—it’s always a must-have in my purse!"

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