Enjoy Jen Atkin’s line of styling faves

With experience more precious than gold, celebrity stylist Jen Atkin has infused every drop of industry insight into her line of OUAI hair care & styling products. Relish an incredible variety of musts for a chic-looking mane.

Filter By:

Clear All Filters Your Selections:


Make your dreams of gorgeous locks a reality with the OUAI suite of hair care and beauty essentials from celebrity stylist Jen Atkin, available at QVC.com.

Grounded in years of real-world, backstage experience, Jen understands that busy women from all walks of life need simple, effective products to work into their at-home regimen without adding clutter to their beauty supply. She has infused her extensive industry expertise into her entire lineup of high-quality shampoos, conditioners, sprays, repair kits, accessories, and more for a relatable and fun styling experience you’re destined to love.

A variety of essentials formulated for different hair types gives you the freedom to style, texturize, and hydrate however you want. Tailor your appearance to the occasion, control pesky flyaways on curly hair, and boost sheen without hassle. A few easy spritzes of OUAI Wave Spray, and you’ll be ready to make an entrance. This soothing mist adds weightless texture for that casually chic, back-from-the-beach look.

Refresh your locks in no time with OUAI Dry Shampoo, which cleanses old, unwanted oil and build-up for instant shine and that invigorating clean feeling—all without water. The line of dry shampoos leaves tresses in a total state of bliss.

Say yes to beautiful, statement-making OUAI hair and flaunt your true beauty wherever you go. There’s no need to reinvent your regimen when you can embrace cool, contemporary, fuss-free OUAI styling solutions at QVC.