First Aid Beauty

Pamper your skin with regimen-nourishing essentials.

The FAB Story

Get to know the inspiration behind the brand—and what makes their products stand out.

If you're faced with skin care challenges, like dryness, now you can address those concerns while pampering your skin with products from First Aid Beauty. Launched by beauty-industry veteran Lilli Gordon in 2009, this brand offers a range of skin care products, including facial treatments, all-over moisturizers, and more that care for skin and feel indulgently luxurious. Be sure to check our their lineup right here.

The innovations from First Aid Beauty—also known as FAB—combine benefits with luxe textures for products that feel incredible while doing great things for your skin. Thanks to FAB, there's no need to turn to greasy creams and forgettable formulas to get the moisturizing benefits you seek!

A mainstay of the collection and a great choice to try when getting started is FAB Ultra Repair Cream. This formula is a multitasker that's filled with skin-nourishing ingredients and botanicals, and it provides exceptional hydration. Be sure to stock up in a few different sizes, because you'll want to stash them everywhere! It's a good idea to keep one at home, one at work, and one in your purse—anywhere that you need moisturizing relief in a hurry.

And there's so much more to explore. You'll find cleansers, moisturizers, and masks that help you achieve a gorgeous complexion. Plus, pick up targeted treatments, like eye creams, that care for the delicate skin around your eyes. While you're at it, don't forget your friends! FAB offers a variety of kits and collections filled with products loved by women and men alike. These make great gifts for any occasion. Visit to check out this unique brand and their crave-worthy offerings.