Westmore Beauty Magic Effects Powder to Cream Concealer with Brush

2018 Customer Choice Beauty Award Nominee
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or 2 Easy Pays of $13.50

+ S&H and tax Good until September 26, 2018 2:59 a.m. ET

One of the biggest challenges with concealer makeup is its looking unnatural on the skin. Westmore Beauty has developed a new cosmetic breakthrough with PTC (Powder-to-Cream) Technology that allows for full coverage concealing while looking natural on the skin.

Magic Effects Concealer starts out as a loose powder and when applied to the skin turns into a cream that provides natural-looking coverage.

If you're searching for a natural-looking, full coverage concealer that will cover your imperfections, Magic Effects Concealer is for you.

How do I use it: Dip the larger application brush side into mesh trampoline and shake off excess powder. Apply concealer directly onto skin over shadows, redness, spots, or where you feel you need coverage. Reapply if more coverage is needed. Using the other end of the brush, blend concealer edges for a natural look.

From Westmore Beauty.


  • 0.1-oz Magic Effects Powder-to-Cream concealer
  • Dual concealer brush

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Reviews & Community QA

Westmore Beauty Magic Effects Powder to Cream Concealer with Brush is rated 3.7 out of 5 by 41.
Rated 5 out of 5 by from Revolutionary and amazing!!! Couldn’t live without this concealer in my kit! Truly revolutionary! It’s so easy to blend and build up to a full coverage effect. The initial consistency is powder but then turns into cream. I use it in combination with my foundation - sometimes under and sometimes on top - and it just works amazing!!! And its long lasting power is second to none!!!!
Date published: 2018-08-26
Rated 5 out of 5 by from MAGIC in a jar! This concealer is amazing! Buildable and long lasting! Turns from powder to cream! I use it under my foundation and over, for under eyes and any area of concern! You have to try it to understand how good it is!! It’s a must have in my kit!
Date published: 2018-08-25
Rated 5 out of 5 by from Can't Believe My Eyes! Is it possible to see things disappearing? I did! Undereye circles, freckles, broken capillaries, even those tiny little annoying veins that NOTHING ELSE covers. All gone! Unfortunately, it didn't come with the application sponge, and I would love to use it as my foundation. It's the perfect color, and it lasts all day!
Date published: 2018-07-28
Rated 4 out of 5 by from Just received second order I was very pleased with product. Light weight and natural coverage.
Date published: 2018-07-16
Rated 5 out of 5 by from Very nice This concealer works very well. I got the light as I like it a bit lighter than my foundation. Covers well & blends beautifully plus its kind of fun to use. Westmore should make a full face foundation using this powder to cream formula-its a winner!
Date published: 2018-07-15
Rated 1 out of 5 by from Really sticky and icky! Product is really sticky and for me, it was hard to blend. It was more noticeable than the stuff I was trying to conceal. Not a good fit for me so back it goes!
Date published: 2018-07-03
Rated 5 out of 5 by from Good Quality I had never heard of Westmore Beauty before but thought I'd try it after seeing it presented. I use this concealer both under and over my foundation and it works great! A little goes a long way and I didn't notice any creasing or caking, from Spring into Summer. I'll have to see how it is in the Winter with drier skin, but I have a feeling it'll be fine!
Date published: 2018-06-29
Rated 1 out of 5 by from Not for me I bought this to cover my dark under eye circles, but I just could not get it to work. It seemed to grab onto my skin and I could not get it to blend no matter how hard I tried.
Date published: 2018-05-03
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