What is it: A revolutionary step toward beautiful, healthy, shiny hair. WEN cleansing conditioners replace shampoo, conditioner, deep conditioner, detangler, leave-in conditioner, and even shaving cream.
Who is it for: All hair types. Each formula can be used alone or combined for a uniquely beneficial experience.
Why is it different: WEN cleansing conditioners are detergent free, yet gently cleansing and moisturizing. Sweet almond mint is a universal cleansing agent that's great for all hair types, especially those with fine-to-medium hair. The formula cleanses and moisturizes without weighing hair down. Fig is ideal for medium-to-coarse, wavy-to-curly, and ethnic hair types; and is exceptional on dry, dehydrated, damaged, color-treated, chemically straightened, and heat-damaged hair. Tea tree contains moisturizing properties for medium-to-coarse, wavy, and ethnic hair; and invigorating properties make it exceptional for dry, flaky, or sensitive scalps. Cucumber aloe is perfect for fine-to-medium hair; and especially beneficial for oily scalps and dry hair due to its astringent and moisturizing properties.
How do I use it: Cleansing Conditioner should be applied in four sections: crown, nape, ends on the right, and ends on the left. For hair above your ears, use a minimum of 12 pumps (three pumps per section). For hair above your shoulders, use a minimum of 16 pumps (four pumps per section). For hair down to your shoulders, use a minimum of 24 pumps (six pumps per section). For hair past your shoulders, use a minimum of 32 pumps (eight pumps per section). For hair to your mid-back, use a minimum of 40 pumps (10 pumps per section). For thicker/coarser hair, increase amount of pumps in order to thoroughly cleanse the scalp and hydrate ends. Please see FAQ tab for more specific information and approximate pumps per bottle.
From WEN by Chaz Dean.