URBAN DECAY Eyeshadow Primer Potion, 0.33-fl oz

URBAN DECAY Eyeshadow Primer Potion, 0.33-fl oz
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A legendary primer for indestructible, all-day eyeshadow, Urban Decay's Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: no creasing, more vibrant color, and smoother application.

How do I use it: Apply just a touch before your shadow for a crease-free look.



  • 0.33-fl oz Eyeshadow Primer Potion

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Reviews & Community QA

URBAN DECAY Eyeshadow Primer Potion, 0.33-fl oz is rated 4.2 out of 5 by 9.
Rated 5 out of 5 by from My Eyeshadow Lasts Hours!!! My eyeshadow has never lasted so long! I’ve tried several different eyeshadow primers and the Urban Decay Primer Potion exceeds them all! My eyeshadow doesn’t crease and looks fresh all day.
Date published: 2019-01-13
Rated 2 out of 5 by from I got a bad batch. It is great! The only reason I only gave it 2 stars was that I just must have gotten an old or defective batch. This is a great product and I was running low, so I ordered it, went to put it on my eyelids and nothing. I shook it and moved the wand around. Nothing. Don't let my review sway you not to buy it. It's a fantastic product. This was just my experience.
Date published: 2018-11-29
Rated 1 out of 5 by from Didnt work for me I have tried so many shadow primers that have claims made that they keep eyeliner from disappearing. This was another so I tried it. Didnt work for me. Applied it 3 different times and my eyeliner was gone within a few hours each time. AND I am using a famous QVC brand eyeliner that makes the claim it “doesnt come off til you take it”. Well it does come off. I dont know what it is about my eyelids....they are not excessively oily and i always apply to cleansed eyelids. Guess i will try to go cold turkey and forget eyeliner. Returned it today.
Date published: 2018-09-18
Rated 5 out of 5 by from All day eyeshadow Got one of these in a grab bag at work. Thought I would give it a try. Always hated my eye shadow creasing and coming off by the end of a work day. Was so happy to see that it works!! Eye shadow stays on all day long. I have to literally use remover to get it off. When I saw that it was now on QVC, I didnt hesitate to get another one. Easy applicator as well. So happy I have found this product.
Date published: 2018-09-07
Rated 5 out of 5 by from Best primer ever I have been using this eyeshadow primer for many years and everyone asks how my eyeshadow stays on all day. I put it on with a brush and let it dry then put shadow on. I have only used the “original” not any of the other shades because it works so well with any shadow color. So glad QVC now carries Urban Decay.
Date published: 2018-09-06
Rated 5 out of 5 by from MUST HAVE for minimal or full face makeup I've used the original for years on my oily skin with no allergic reaction. I also sometimes use it on my lower lash line. However, I found the one time I purchased the anti-aging formula it dried out my skin too much. I love the newer applicator also. Deserves more than 5 stars! :-)
Date published: 2018-09-04
Rated 5 out of 5 by from Fantastic product Have used this for years. Keeps eyeshadow and liner in place all day, even in humidity. I apply it, then wait a few minutes for it to set, then apply shadow or liner. Can't give it enough stars!
Date published: 2018-08-22
Rated 5 out of 5 by from Must have! I cannot live without UD eye primer otherwise my eye makeup is gone in no time. So happy to see this offered on QVC!
Date published: 2018-08-20
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