Mally Effortless Airbrush Eye Shadow

Mally Effortless Airbrush Eye Shadow
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What is it: An eye shadow that gives you a soft, radiant glow.

Who is it for: Women who want all-day fierce eye shadow that offers flawless, luminous coverage with the control and precision of a professional brush.

Why is it different: The Effortless Airbrush Eye shadow formula isn't a powder; it's not a cream; it's the most beautiful marriage of hydrating and comforting ingredients that gives you that perfect look of airbrushing.

How do I use it: Start with the longer side of the double-ended brush, which is the blender side. Apply the shadow all over the lid. The application is so easy, you can't make a mistake. This formula is forgiving; you can apply lightly for a sheer wash of color or use more product for an amped-up look. Next, take the shorter side of the double-ended brush, the crease brush, and apply product above the lid into the crease using a windshield-wiper motion.

From Mally Beauty.


  • 0.09-oz Effortless Airbrush Eye Shadow
  • Double-ended brush
  • Imported

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Reviews & Community QA

Mally Effortless Airbrush Eye Shadow is rated 4.6 out of 5 by 9.
Rated 5 out of 5 by from beautiful shadow I am 50 plus and this shadow looks so pretty. the color makes my eyes "pop" and I can wear this very lightly or heavy. I apply light all over and then darker in the corners. I like everything about it!
Date published: 2018-05-17
Rated 3 out of 5 by from Beautiful color, but doesn't stay in place I love this color, and the "shimmer" is perfect, but it wont stay on my lids. I've tried primers, but it quickly disappears into my crease making a purple line on my lid. I'm so bummed, for the price I expected this to be awesome.
Date published: 2017-11-19
Rated 5 out of 5 by from Terrific eyeshadow I am 60 plus a few :) I am a huge make up junkie and have tried almost all lines of cosmetics I bought the Champagne for my lid and brow and the Brown for my crease I also bought the correct brushes from Mally to use specifically for these shadows A little goes a long way - use a light hand and blend well - these stay on for many hours I love both colors - I have hazel green eyes and they make my eyes sparkle There is a difference between shimmer and sparkle These do have shimmer but I think I look better with a little shimmer on my eyes than a Matte shadow which tends to make me look older ! And a shadow with sparkle is not good either at my age But a little shimmer I feel brightens me up I LOVE these airbrushed shadows - great job on this Mally :)
Date published: 2017-05-07
Rated 5 out of 5 by from Very Pleased With Product I received this today and I am very pleased with it, it is just as advertised.
Date published: 2017-04-01
Rated 5 out of 5 by from Professional look When then say airbrush look that's what they mean, this is a beautiful color and easy application with a amazing color payoff!! Buy buy so worth every dime and I have tried many eye shadows..
Date published: 2017-01-24
Rated 5 out of 5 by from perfect shade for summer I love Mally's shadows & have used them for a few years. They wear like iron, yet go on smoothly & easily with no creasing or fading during the entire day. They last all day in the hot Ca. summers with absolutely no touch ups needed. I always get nice compliments on my eyes, even from men!! I love this as an all over lid base color in the spring/ summer with other colors in the crease for a pop of color. I find this is not shimmery or glittery at all & is great for opening your eyes up. I'm 55 yrs old & find this as a very flattering "neutral" shade that mixes well with Mally's colored liners..which also "never come off until you take them off"!!
Date published: 2016-06-14
Rated 3 out of 5 by from Maybe more for the under 50 crowd I like the colors, and there is a lot of product in the case.. But they have some sparkle rather than shimmer, that I didn't want.. And I didn't find the staying power quite what I hoped for. Older women might not want the little bit of sparkle.
Date published: 2015-05-26
Rated 5 out of 5 by from Champagne! I bought this shadow months ago and I love it so much! The champagne is a subtle shimmer and glimmer, NO glitter at all. The formula is smooth, and applies easily...I find myself reaching for it pretty much every day. I use it as my base in the crease and as a highlighter under the brow bone and just a touch by the inside (tear duct area). Use it a base or alone ... brightens the whole eye area with a soft light golden glow.
Date published: 2015-01-16
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