Laura Geller Wow Factor All in One Mascara

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What is it: Imagine your own personal makeup artist adding mini extensions to every lash. WOW Factor volumizes, lengthens, and defines even the tiniest of lashes--and has the glossiest, deepest shade of black ever! Buildable, smudge-proof, and long-wearing, the formula is packed with antioxidants like grape seed and sweet almond oils for emollience and smooth wear.

Who is it for: Any woman who wants full, voluminous lashes for high-impact eyes--that instant "WOW" factor.

Why is it different: WOW Factor is everything you've ever hoped for in a mascara. Buildable and long-wearing, mascara will not budge, clump, or flake off once dry. The ingenious applicator features intersecting bristles designed to grip lashes and deposit creamy, smudge-proof color from roots to tips.

How do I use it: Start at the base of your eyelashes and wiggle the wand from side to side--sweeping up and away in long, smooth strokes.

Tip: For even more WOW, layer on multiple coats of mascara.

From Laura Geller.

  • Net weight 0.405 fl oz
  • Made in Italy

Reviews & Community QA

A223060 - Laura Geller Wow Factor All in One Mascara 3.8 5 43 43
Make a mistake and can't get it off Very black, very lush and stays on better than any mascara I have ever used and I am 64. But is you make a mistake a flake here a flake there will ruin your make up trying to get it off!! 03-01-13
Wow factor mascara Not a great amount of wow. Goes on smoothly, no clumps. But, it smears easily and wears off, especially, under the eyes. 01-29-13
Just so so When first applied I really thought, wow this is it. By the end of the day you could barely tell I had any on. Didn't make my lashes look long at all. 01-29-13
Please give me auto-delivery! I have been using a different QVC brand mascara for years. I didn't like a Laura Geller mascara I tried years ago, but took a shot and tried this one recently. I have turned the corner! I love this!!! Only issue is no auto-delivery option. I would be on that in a hot second! Thanks Laura! Another winner! 01-27-13
Very disappointed I was excited to receive this item, after seeing the demo. I liked it at first...it goes on nice, looks good but, only for a short time. By the afternoon, it's gone. Way too pricey for an item that does not last. I did read the review about not lasting but thought there were so many other good reviews. Didn't work for me. 01-19-13
Didn't like it It is messy and if you apply too much your lashes get clumpy. 01-14-13
New Lashes! Yes, this mascara is like getting new lashes. My lashes are sparse and short, but this product gave me the "false lashes" look by making them longer and thicker. This is the best mascara, and believe me, I've tried the cheap and very expensive brands. A must for us girls! 12-30-12
Love it!!! Unlike the other ladies who have written reviews here I actually received a sample tube of wow factor as a free gift when I purchased another of Laura's products at Ulta and I have to say it is the absolute best mascara I have ever used. I'm in my 50s and my lashes have thinned considerably as I have aged. While I certainly don't end up with lashes like the lovely Deanna when I use it my lashes do end up full long and lush. I have not experienced any flaking whatsoever. When my sample is gone I will be purchasing more. Way to go Laura!!!! 12-23-12
I love love love this mascara Please make this a duo. I really love this mascara. It does not give me raccoon eyes and lasts all day. Thank you for this mascara 12-21-12
Superior product Happy as a clam with this purchas.Now I don't have to run to The store for mascara or many other beauty products for that matter. I used to use a navy color and would love to be able to use that Color again. Thanks for providing such a reliable option. 10-29-12
Really good mascara After using this mascara for a few months, I realized I really liked it more & more. My favorite has always been Lancome, one reason being it stayed moist longer than any other and now I'm noticing so does Laura's. I loved Mally's but it was always dried out either when I received it or after one or two uses so I no longer order. Laura's mascara has volumn & length and after a few months, is still really fresh. I like it a lot. 09-01-12
Wow!!!!!! Great mascara... My hairdresser thought I had eyelash extensions:):) 08-15-12