IT Cosmetics Your Naturally Pretty Eyes 3pc Collection

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Get Naturally Pretty eyes with this special-edition kit from IT Cosmetics. Offering 20 matte shades and two transforming pearl shades, the three-piece kit includes a full-size Naturally Pretty Palette and the Naturally Pretty Essentials Palette, plus the No-Tug Dual-Ended Brush.

The antiaging eye shadow formulas are packed with lid-loving ingredients, including hyaluronic acid, peptides, and vitamins A, C, and E. All of the shadows can be used wet or dry, as shadows or liners, so you can achieve soft definition in an instant. Both palettes include allover matte lid shades, matte defining and crease shades, matte highlight shades, and one transforming pearl shade so that you can effortlessly make any matte shade into a beautifully radiant shade without any glitter or shimmer. The No-Tug Dual-Ended Brush is custom-cut to do the work for you on those days you want that no-makeup look, and also for the nights when you want a naturally pretty take on a smoky eye.

How do I use it: Dip the fluffy end of your No-Tug Dual-Ended Brush into any of the matte, antiaging, lid-smoothing shadows and apply right onto your eyelid. (Tip: For a customized pearlescent shade, use your brush to mix any color with the transforming shade.) Use the flat, dense end of your dual brush to softly define your eyes.

From IT Cosmetics(R).


  • Naturally Pretty Palette: 14 0.028-oz matte shades in Sheer Joy, Soft Light, Warmth, Soulful, Mocha, Violet, Midnight, Noir, Love, Sunrise, Sunset, All Heart, Java, and Iconic; and one 0.064-oz transforming shade in Pearl
  • Essentials Palette: six 0.028-oz matte shades in Imagine, Wonder, Dream, Passion, Intrigue, and Allure; and one 0.064-oz transforming shade in Hello Light
  • No-Tug Dual-Ended Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Your Naturally Pretty Eyes 3pc Collection is rated 4.5 out of 5 by 46.
Rated 5 out of 5 by from Beyond Thrilled I am a makeup junkie. I vowed to use what I have and not buy until I have finished with them. With that said, I was browsing IT cosmetics and I just couldn’t pass up on these pallets with the brush. I have the other IT pallets and love them. The eye shadows are better than most of the high end brands. I love to change my eye shadow colors on a daily basis, but I like to stay within the neutral range. Even though I am considered a senior I have always liked the matte shadows. These are perfect for me. They go on silky smooth and don’t crease. They also stay on all day. What a bonus that they have ingredients that are also good for your skin. IT cosmetics doesn’t disappoint. I use several of their products and love them.
Date published: 2018-02-02
Rated 5 out of 5 by from Hands down the best eye shadow pallet I own I have numerous eye shadow pallets and this is my favorite by far!! IT never disappoints me. I highly recommend this pallet - the pigment is excellent. Love that it is all Matte pigments with a great selection of colors. The color lasts all day - this is a must have product for me!!!
Date published: 2017-04-26
Rated 5 out of 5 by from Excellent set Love this set. The combo of colors are perfection. Just as advertised. I am never disappointed with this line. Recommend you give the IT line a try. You won't be disappointed. I am 56 with wrinkles and sun damage, very dry skin. This works great for me,
Date published: 2017-03-23
Rated 1 out of 5 by from Wish they would take the talc out. The colors in these sets are pretty. Unfortunately when you put them on a lot of the shadow flakes off. Most companies have removed talc from their beauty products. I don't know why IT won't. It creases after several hours wear and the pigment does not stay true.
Date published: 2017-01-28
Rated 5 out of 5 by from Use this every day! I am 58 and use all IT products. Have not found one yet that I dislike. My 23 year old daughter loves them as well. Love these shadows. I used Bare Minerals for 12 years but these work better for me.
Date published: 2016-11-15
Rated 5 out of 5 by from Beautiful Colors I had never used IT Cosmetic before. Im 54 and tired of buying eye shadows that settle into my lines and have no pigment to them.I am very pleased to say these shadows have good pigment to them and don't settle into creases or lines and wrinkles! The color range are great for everyday wear,or more of a dramatic effect. The brush is good quality as well. I am happy I decided to try this brand.
Date published: 2016-10-17
Rated 5 out of 5 by from Nice eye shadow The IT Naturally Pretty Eye Shadows do glide on and blend nicely. They have a silky feel and don't need a separate eye shadow primer.
Date published: 2016-10-15
Rated 1 out of 5 by from Not very good on the eveyshadow I love the colors but just not my type of eve shadow. Really disappointed but was sick with flu and forgot the time limit on it.
Date published: 2016-09-30
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