IT Cosmetics The Romantics Naturally Pretty Matte Palette w/Brush

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If Sold Separately: $66.00

or 6 Easy Pays of $7.25

+ S&H and tax

What is it: The Romantics Naturally Pretty Matte Palette is an IT Cosmetics breakthrough eye-shadow formula in special-edition shades. These 14 antiaging, silk-infused eye shadows are all matte and perfect for women of all ages. The Transforming Pearl Ribbon is a unique shade designed to be added to each of the matte shades to create a new pearlized color with a simple swipe of a brush. Plus, the dual-ended shadow brush is perfect for effortless application without pulling on delicate eyelids.

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging matte eye shadows that are universally flattering and blend effortlessly. Anyone who wants an all-inclusive palette to achieve endless looks. Anyone who wants to apply skin-loving eye shadows without tugging on the delicate eye area.

Why is it different: Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is formulated with hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. The matte colors can be used wet or dry, as shadows or liners, and can instantly be transformed into a pearl sheen with the Transforming Pearl Ribbon that instantly creates a new pearlized color when you add it over the matte color you love.

How do I use it: For best wear, use the dual-ended shadow brush and apply your choice of eye shadows wet or dry for a beautiful and naturally pretty look. Wear colors alone or blend them seamlessly together. They can be used as shadows or liners. To add a soft pearlized tone to any color, dip your brush into a matte shade and tap into the Transforming Pearl Ribbon. When applying color, use the large, fluffy side of the brush for allover lid and crease application and the shorter, denser side for lining eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Pearl Ribbon, a candlelight pearlescent glow shade
  • 0.028-oz eye shadow in Peaceful, a soft matte taupe shade
  • 0.028-oz eye shadow in Hope, a matte vanilla peach shade
  • 0.028-oz eye shadow in Sweetness, a matte champagne pink shade
  • 0.028-oz eye shadow in Enchanting, a matte dusty lilac shade
  • 0.028-oz eye shadow in Devotion, a matte smoky plum shade
  • 0.028-oz eye shadow in Fate, a matte muted marsala shade
  • 0.028-oz eye shadow in Embrace, a matte rose taupe shade
  • 0.028-oz eye shadow in Mystery, a matte deep charcoal shade
  • 0.028-oz eye shadow in Adore, a matte nude peach shade
  • 0.028-oz eye shadow in Tranquility, a matte soft mint shade
  • 0.028-oz eye shadow in Desire, a matte rose peach shade
  • 0.028-oz eye shadow in Romance, a matte rose pink shade
  • 0.028-oz eye shadow in Trust, a matte smoky slate shade
  • 0.028-oz eye shadow in Poetic, a matte dusty gray shade
  • Heavenly Luxe No Tug Dual-Ended Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics The Romantics Naturally Pretty Matte Palette w/Brush is rated 4.5 out of 5 by 197.
Rated 5 out of 5 by from It’s all about the brush! This palette has the same wonderful formula as the original Naturally Pretty Palette—silky, blendable, and buildable. The no-talc formulation leaves eyelids smooth and not crepey, so it gives a smooth, youthful look to the lids. The colors are lovely, too. I have the original palette as well, and I love using them together because they complement one another. Some of the shades look similar, but they are different shades in the same family—darker. Lighter, or with a different cast to them. There are more cool-toned neutrals in the first palette, for example. I wasn’t sure I needed this palette, but I bought it for the brush anyway. I lOVE the no-tug brush, and it is essential for these palettes. The fluffy end can be used to apply and blend shadow effortlessly for a light, natural look. The smaller firm end is what you use for tightlining (tip of the brush) and for applying color more intensely (flat side of brush). If you want more intense color, use this firm end, stroke the brush across the color several times, then tap off the excess, and apply by pressing as you apply rather than just sweeping the color on. Just don’t press and drag, which defeats the purpose of a no-tug brush. I’ve read comments about this palette having “too many pinks” in it, and these are puzzling. There are literally no pinks; I know, because I love pinks. The closest shade to a pink is Sweetness, which is a pale base shade with a slight pink-coral cast to it. The lavender shade Enchanting is a dusky lavender, and Romance goes on differently than it looks in the pan; it’s a pale lavender. If you want pinks, you need a different palette. I love both of these palettes, and I hope a third version will come out soon with some real light, medium, and dark cool-toned true pinks in it (not yellow pinks, and not corals). A deeper shade of the cool-toned All Heart from the first palette would also be a wonderful, useful complement. More cool-toned shades of any color family would be much appreciated.
Date published: 2018-08-25
Rated 5 out of 5 by from Beautiful colors - quality eyeshadow This palette of It Cosmetics eyeshadows are some of the best eyeshadows I've ever used. The colors are beautiful. I have worn every shade and they all work together you can wear any shade with any other shade. I would definitely purchase this again and I am very picky about my eyeshadow. I would highly recommend. You won't be disappointed. I'm so glad I bought it.
Date published: 2018-07-04
Rated 2 out of 5 by from Disappointed I was disappointed on how the eyeshadow goes on light. Looks pretty on TV, but it reminds me of the cheap eyeshadow that you would buy for your daughter when they 1st start wearing makeup.Really disappointed! : (
Date published: 2018-06-11
Rated 1 out of 5 by from ALLERGIC I don’t wear a lot of makeup nor do I wear it often. But wore makeup 2 days consecutively and my eyes watered both days and are now swollen. The colors are beautiful and muted, but unfortunately not for me. Past the 30 days to return
Date published: 2018-05-12
Rated 5 out of 5 by from Perfect for over 50's If you're over 50, this is the BEST shadow palette ever. The colors are great, they're matte and the shadows are good for your skin! I'm fairly light and for once the colors are not too intense for my skin tone. Get this set - you won't be disappointed.
Date published: 2018-04-20
Rated 4 out of 5 by from Pretty shades Love the pretty shades of this palette, also Love, Love the brush. You really have to dip brush in several times to get the pretty colors.
Date published: 2018-04-18
Rated 5 out of 5 by from Good Value For The Cost This may seem like a high price for eyeshadows but it is really reasonable when you consider how much you are getting. The colors are rich and go on so nice. They stay nice all day without creasing or evaporating. I love smoky colors so I got the other palette offered as well but needed some violets. I couldn't be happier with this. Also, the brush is worth so much too.
Date published: 2018-04-12
Rated 5 out of 5 by from I Love These! Beautiful pigments that go on so smooth and blend beautifully. I love using the darker shades wet for eyeliner. It is much softer than a pencil. I love all my IT purchases.
Date published: 2018-04-11
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