IT Cosmetics The Romantics Naturally Pretty Matte Palette w/Brush

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What is it: The Romantics Naturally Pretty Matte Palette is an IT Cosmetics breakthrough eye-shadow formula in special-edition shades. These 14 antiaging, silk-infused eye shadows are all matte and perfect for women of all ages. The Transforming Pearl Ribbon is a unique shade designed to be added to each of the matte shades to create a new pearlized color with a simple swipe of a brush. Plus, the dual-ended shadow brush is perfect for effortless application without pulling on delicate eyelids.

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging matte eye shadows that are universally flattering and blend effortlessly. Anyone who wants an all-inclusive palette to achieve endless looks. Anyone who wants to apply skin-loving eye shadows without tugging on the delicate eye area.

Why is it different: Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is formulated with hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. The matte colors can be used wet or dry, as shadows or liners, and can instantly be transformed into a pearl sheen with the Transforming Pearl Ribbon that instantly creates a new pearlized color when you add it over the matte color you love.

How do I use it: For best wear, use the dual-ended shadow brush and apply your choice of eye shadows wet or dry for a beautiful and naturally pretty look. Wear colors alone or blend them seamlessly together. They can be used as shadows or liners. To add a soft pearlized tone to any color, dip your brush into a matte shade and tap into the Transforming Pearl Ribbon. When applying color, use the large, fluffy side of the brush for allover lid and crease application and the shorter, denser side for lining eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Pearl Ribbon, a candlelight pearlescent glow shade
  • 0.028-oz eye shadow in Peaceful, a soft matte taupe shade
  • 0.028-oz eye shadow in Hope, a matte vanilla peach shade
  • 0.028-oz eye shadow in Sweetness, a matte champagne pink shade
  • 0.028-oz eye shadow in Enchanting, a matte dusty lilac shade
  • 0.028-oz eye shadow in Devotion, a matte smoky plum shade
  • 0.028-oz eye shadow in Fate, a matte muted marsala shade
  • 0.028-oz eye shadow in Embrace, a matte rose taupe shade
  • 0.028-oz eye shadow in Mystery, a matte deep charcoal shade
  • 0.028-oz eye shadow in Adore, a matte nude peach shade
  • 0.028-oz eye shadow in Tranquility, a matte soft mint shade
  • 0.028-oz eye shadow in Desire, a matte rose peach shade
  • 0.028-oz eye shadow in Romance, a matte rose pink shade
  • 0.028-oz eye shadow in Trust, a matte smoky slate shade
  • 0.028-oz eye shadow in Poetic, a matte dusty gray shade
  • Heavenly Luxe No Tug Dual-Ended Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics The Romantics Naturally Pretty Matte Palette w/Brush is rated 4.5 out of 5 by 201.
Rated 3 out of 5 by from no pigment wasnt empressed..no color pigment..alot of fallout. gave it 3 stars bc of the brush.
Date published: 2019-01-13
Rated 2 out of 5 by from Overrated I purchased this palette after watching a demonstration on QVC. Looked great, and I was looking for more neutral colors. This does not fit the bill. There is NO pigmentation on this. I've tried wetting the brush, I've tried layering, primer--it's like not wearing anything at all. Perhaps it's because I'm so pale nothing stands out but, still. The only reason I gave it a 2 instead of a 1 is because I use the black color for lining and the brush--the brush that came with it is amazing. I kept looking up tutorials trying to see if there was some technique I was missing... nope. NO matter what I did--and I'm pretty decent with makeup--nothing made these colors show up. The darker ones, like the deep blue and browns did somewhat, but it wasn't an even application. I looked like a child afterwards playing with her Mom's makeup in the 80s. IF you have darker skin, the colors might show up on you. But if you're pale like me, they'll just blend in. I have other light colors that show up--not sure what it is about these. And I really don't understand how this is rated so high; I thought perhaps I got a dud set when someone else posted on Facebook the same thing happened to her, and posted screen shots. There are many other brands with REALLY good palettes for the same price and they have much more pigmentation. I like a lot of ITs products but when they miss the mark, they REALLY miss the mark hard. I would definitely not repurchase.
Date published: 2018-10-19
Rated 5 out of 5 by from So In Love With IT!! I absolutely love the line of IT cosmetics. I use the bye bye foundation moisturizer which I absolutely love. I just received the 2 eye shadow pallets I ordered and the no more pores blush. Let me tell you about these eyeshadows. First the case is amazing. A wonderful velvet feel box with a large mirror on the inside. The colors in each one are just amazing. I put them on this morning when they arrived and they stay on without creasing. And the brush... Outstanding! Every product that comes with a brush is amazing. The brushes are all high quality. This is the best line of make up I have ever found.
Date published: 2018-10-06
Rated 5 out of 5 by from This eyeshadow is the best I have used this for a while and it’s my second eyeshadow pallet that I’ve had by IT. AS A 62 yr old women I’m appreciative of the matte colors with just a smidge it pearly or soft shimmer to discreetly place for highlights and interest. I have gotten many compliments. That’s it, I have gotten many compliments not my makeup. In. Fairness I’m. A IT girl I wear many It products so when I get compliments on looking radiant or lovely or natural I just smile. I gave this shadow as a gift to friends and now they are IT LADIES.
Date published: 2018-10-02
Rated 5 out of 5 by from It’s all about the brush! This palette has the same wonderful formula as the original Naturally Pretty Palette—silky, blendable, and buildable. The no-talc formulation leaves eyelids smooth and not crepey, so it gives a smooth, youthful look to the lids. The colors are lovely, too. I have the original palette as well, and I love using them together because they complement one another. Some of the shades look similar, but they are different shades in the same family—darker. Lighter, or with a different cast to them. There are more cool-toned neutrals in the first palette, for example. I wasn’t sure I needed this palette, but I bought it for the brush anyway. I lOVE the no-tug brush, and it is essential for these palettes. The fluffy end can be used to apply and blend shadow effortlessly for a light, natural look. The smaller firm end is what you use for tightlining (tip of the brush) and for applying color more intensely (flat side of brush). If you want more intense color, use this firm end, stroke the brush across the color several times, then tap off the excess, and apply by pressing as you apply rather than just sweeping the color on. Just don’t press and drag, which defeats the purpose of a no-tug brush. I’ve read comments about this palette having “too many pinks” in it, and these are puzzling. There are literally no pinks; I know, because I love pinks. The closest shade to a pink is Sweetness, which is a pale base shade with a slight pink-coral cast to it. The lavender shade Enchanting is a dusky lavender, and Romance goes on differently than it looks in the pan; it’s a pale lavender. If you want pinks, you need a different palette. I love both of these palettes, and I hope a third version will come out soon with some real light, medium, and dark cool-toned true pinks in it (not yellow pinks, and not corals). A deeper shade of the cool-toned All Heart from the first palette would also be a wonderful, useful complement. More cool-toned shades of any color family would be much appreciated.
Date published: 2018-08-25
Rated 5 out of 5 by from Beautiful colors - quality eyeshadow This palette of It Cosmetics eyeshadows are some of the best eyeshadows I've ever used. The colors are beautiful. I have worn every shade and they all work together you can wear any shade with any other shade. I would definitely purchase this again and I am very picky about my eyeshadow. I would highly recommend. You won't be disappointed. I'm so glad I bought it.
Date published: 2018-07-04
Rated 2 out of 5 by from Disappointed I was disappointed on how the eyeshadow goes on light. Looks pretty on TV, but it reminds me of the cheap eyeshadow that you would buy for your daughter when they 1st start wearing makeup.Really disappointed! : (
Date published: 2018-06-11
Rated 1 out of 5 by from ALLERGIC I don’t wear a lot of makeup nor do I wear it often. But wore makeup 2 days consecutively and my eyes watered both days and are now swollen. The colors are beautiful and muted, but unfortunately not for me. Past the 30 days to return
Date published: 2018-05-12
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