IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush

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If Sold Separately: $71.00

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Imagine an eye shadow palette that delivers super-saturated, skin-loving shades to transform the look of your lids. The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette includes 12 eye shadows in an antiaging formula that smoothly glides across lids. The Superhero Power Pigment technology delivers incredibly long wear, amazing color payoff, and antiaging benefits.

The palette includes innovative eye foundations--three shades formulated to color-correct and smooth the look of your eyelids, producing the perfect base for any look you want to create. Each formula is infused with antiaging ingredients, including hydrolyzed collagen, silk, and peptides to nourish and smooth the look of your eyelids. There are three color collections selected to create endless looks for day or night and every occasion--Nudes for your no-makeup makeup look, Neutrals to complement every eye color, and Liners for definition and drama.

This rich color blends effortlessly with the custom-cut Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush. The innovative dual-ended design includes an angled liner brush for even and precise liner application, plus a groundbreaking shadow brush that starts as your allover shadow brush and transforms into your crease and smudger brushes with a click.

How do I use it: Using your Superhero Shadow Brush, smooth any eye shadow shade onto lid and up to brow bone as your neutralizing, color-correcting base. Sweep one to two of your favorite Superhero Nudes or Superhero Neutrals shades onto lid to accentuate and brighten your eyes. Blend any Superhero Liner shade into crease, or glide it along your upper/lower lash line for younger-looking results. Use any shade wet to create more intense color.

From IT Cosmetics(R).


  • 0.537-oz Superhero Eye Transforming Anti-Aging Super Palette
  • Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush is rated 4.0 out of 5 by 296.
Rated 5 out of 5 by from Nice Palette Gorgeous colors. Goes on easy and doesn't clump on my lids.
Date published: 2018-07-20
Rated 5 out of 5 by from another great product from IT Cosmetics I am 62 years old and I wanted an eye shadow that did not require primer first before using and I was looking for soft colors and this was it. I use the base color first all over and it last all day till I take it off.
Date published: 2018-07-20
Rated 5 out of 5 by from Beautiful Colors That Do Not Crease! The colors go on beautifully and have full coverage- the colors have great pigment and once applied does not crease or fall into wrinkles which makes you look younger and your eye makeup look fresh! I have tried many high end expensive brands and brands at every price point and these eye shadows are absolutely the best! Love them! Love
Date published: 2018-07-17
Rated 4 out of 5 by from Love the eye base colors and the liners I love the consistency and staying power of the eye base in this compact and I like the liners, feel the colors are limited in this set and wish they had taupe and plum colors. I use the base color and some of the eyeliners but not the rest of the set thus the 4star rating instead of five. The liners don't last all day, seem to smudge out after lunch. . Please do a compact like this with better colors, and better staying power for the liners. I have used It's no tug eye liners for years and keep adding more of the It line to my make up must haves.
Date published: 2018-07-15
Rated 5 out of 5 by from So much more than I expected I just love this palette. The shades are beautiful and the choices are unbelievable for this price. Love the brush!!!!
Date published: 2018-07-11
Rated 5 out of 5 by from Fun quality It is fun to have all of the. shades all in one place. I do not have to put on multiple layers to achieve the shade I want and I do not have to reapply it. It stays on all day.
Date published: 2018-07-10
Rated 2 out of 5 by from Very Disappointing I was so looking forward to these IT shadows. However, they didn't live up to the spiel! The colors did not show up well on my skin. There was no color payoff even for the darker shades. The faintest hint of color was what I received, leaving me looking like I had used the palest of colors all meshed together. And, I did use the all-over eye foundation which was supposed to make the colors come alive. NOT for me! I give it two stars only because of the "good for you" ingredients. I will not try IT again.
Date published: 2018-07-10
Rated 1 out of 5 by from Love it but Leave it I have purchased many IT Cosmetics products over the years. I do love their foundation. I thought I'd feel the same about this eyeshadow palette. But, the product irritates my eyes. It makes my lids itch and my eyes tear. I have given it several days to see if it might have been temporary. But, it wasn't. I don't think their quality assurance was up to par on this product. I'm returning it. Then I will be able to tell if the mascara I bought at the same time also causes irritation on its own. Very, very disappointed.
Date published: 2018-07-09
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