IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush

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If Sold Separately: $71.00

or 3 Easy Pays of $13.18

+ S&H and tax Good until July 18, 2018 2:59 a.m. ET

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Imagine an eye shadow palette that delivers super-saturated, skin-loving shades to transform the look of your lids. The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette includes 12 eye shadows in an antiaging formula that smoothly glides across lids. The Superhero Power Pigment technology delivers incredibly long wear, amazing color payoff, and antiaging benefits.

The palette includes innovative eye foundations--three shades formulated to color-correct and smooth the look of your eyelids, producing the perfect base for any look you want to create. Each formula is infused with antiaging ingredients, including hydrolyzed collagen, silk, and peptides to nourish and smooth the look of your eyelids. There are three color collections selected to create endless looks for day or night and every occasion--Nudes for your no-makeup makeup look, Neutrals to complement every eye color, and Liners for definition and drama.

This rich color blends effortlessly with the custom-cut Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush. The innovative dual-ended design includes an angled liner brush for even and precise liner application, plus a groundbreaking shadow brush that starts as your allover shadow brush and transforms into your crease and smudger brushes with a click.

How do I use it: Using your Superhero Shadow Brush, smooth any eye shadow shade onto lid and up to brow bone as your neutralizing, color-correcting base. Sweep one to two of your favorite Superhero Nudes or Superhero Neutrals shades onto lid to accentuate and brighten your eyes. Blend any Superhero Liner shade into crease, or glide it along your upper/lower lash line for younger-looking results. Use any shade wet to create more intense color.

From IT Cosmetics(R).


  • 0.537-oz Superhero Eye Transforming Anti-Aging Super Palette
  • Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush is rated 4.0 out of 5 by 292.
Rated 5 out of 5 by from So much more than I expected I just love this palette. The shades are beautiful and the choices are unbelievable for this price. Love the brush!!!!
Date published: 2018-07-11
Rated 5 out of 5 by from Fun quality It is fun to have all of the. shades all in one place. I do not have to put on multiple layers to achieve the shade I want and I do not have to reapply it. It stays on all day.
Date published: 2018-07-10
Rated 2 out of 5 by from Very Disappointing I was so looking forward to these IT shadows. However, they didn't live up to the spiel! The colors did not show up well on my skin. There was no color payoff even for the darker shades. The faintest hint of color was what I received, leaving me looking like I had used the palest of colors all meshed together. And, I did use the all-over eye foundation which was supposed to make the colors come alive. NOT for me! I give it two stars only because of the "good for you" ingredients. I will not try IT again.
Date published: 2018-07-10
Rated 1 out of 5 by from Love it but Leave it I have purchased many IT Cosmetics products over the years. I do love their foundation. I thought I'd feel the same about this eyeshadow palette. But, the product irritates my eyes. It makes my lids itch and my eyes tear. I have given it several days to see if it might have been temporary. But, it wasn't. I don't think their quality assurance was up to par on this product. I'm returning it. Then I will be able to tell if the mascara I bought at the same time also causes irritation on its own. Very, very disappointed.
Date published: 2018-07-09
Rated 2 out of 5 by from Disappointed Ordered this because of colors and thought would be good for my travel case. However the case is way too big to be practical when traveling. Colors nice but too much shimmer in them for a mature woman. Have been pleased with other IT products. Sorry but after much thought and trying it must be returned.
Date published: 2018-07-07
Rated 1 out of 5 by from Not It Have spent hundreds of dollar on IT cosmetics and like them except for this. Applied shadow and eyeliner and 3 hours later I looked in a mirror and it was gone. It disappeared. I live in FL and maybe it is too hot for this product, however, "up north" has been hotter than FL. Pass IT by. Brush is great. Will buy it as a separate purchase. Does not even deserve one star but there is no way to rate at that level!
Date published: 2018-07-06
Rated 2 out of 5 by from Not what I expected... I will first say that I have LOVED every other ITCosmetics product that I have used and most of my make-up regiment consists of this brand of product so I was super excited to try out this eyeshadow palette. However, I was very disappointed in how muted the colors are on the eyelide... even when applying more than one layer, I am still not getting the depth of color that I am typically used to with my previous eyeshadow brand. I have used a different brand of eyeshadow religiously for several years and took a chance on this but I will return to the previous brand .. I am giving this a 2 star rating instead of 1 because I will say that the texture of the eyeshadow is nice and it does last throughout the day.
Date published: 2018-07-05
Rated 3 out of 5 by from Not My Favorite I have had other It eye shadow palettes. I love the way they feel. This one doesn't have the color pay off like the others. I don't know if I will be keeping it.
Date published: 2018-07-05
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