IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush

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Imagine an eye shadow palette that delivers super-saturated, skin-loving shades to transform the look of your lids. The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette includes 12 eye shadows in an antiaging formula that smoothly glides across lids. The Superhero Power Pigment technology delivers incredibly long wear, amazing color payoff, and antiaging benefits.

The palette includes innovative eye foundations--three shades formulated to color-correct and smooth the look of your eyelids, producing the perfect base for any look you want to create. Each formula is infused with antiaging ingredients, including hydrolyzed collagen, silk, and peptides to nourish and smooth the look of your eyelids. There are three color collections selected to create endless looks for day or night and every occasion--Nudes for your no-makeup makeup look, Neutrals to complement every eye color, and Liners for definition and drama.

This rich color blends effortlessly with the custom-cut Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush. The innovative dual-ended design includes an angled liner brush for even and precise liner application, plus a groundbreaking shadow brush that starts as your allover shadow brush and transforms into your crease and smudger brushes with a click.

How do I use it: Using your Superhero Shadow Brush, smooth any eye shadow shade onto lid and up to brow bone as your neutralizing, color-correcting base. Sweep one to two of your favorite Superhero Nudes or Superhero Neutrals shades onto lid to accentuate and brighten your eyes. Blend any Superhero Liner shade into crease, or glide it along your upper/lower lash line for younger-looking results. Use any shade wet to create more intense color.

From IT Cosmetics(R).


  • 0.537-oz Superhero Eye Transforming Anti-Aging Super Palette
  • Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush is rated 4.0 out of 5 by 328.
Rated 4 out of 5 by from Nice Smooth Powder Eyeshadow At 55 I usually use cream or liquid eyeshadows. Powders now crease more and make me look old. I sampled this several times at Ulta and got hooked! Been using for 2 weeks and while I haven’t seen any anti aging benefits, I can FEEL them. Goes on so smooth and feels soothing. Blends easily and no creasing or caking! This is different from any powder eye shadow I’ve used! Lasts pretty well throughout the day, just a bit of fading. All of the colors are great. The eyeshadow “foundations” do really prep your lids and conceal most imperfections. My only gripe is the size: I think there is too much wasted packing space. Fill in the space by making the eyeshadows bigger, more product.
Date published: 2018-11-12
Rated 5 out of 5 by from LOVE I ordered both superhero palettes the superhero by day and this one. I cant say which one is better they are both fabulous, I bought them for gifts but I am keeping both too good to share. Love the brush well I didnt expect anything less than fab from It cosmetics I am a fan since the beginning of this brand. They only had the eye concealer at the beginning and now I am watching how this company grew to what it is today well done IT well done. I am 52 my daughter 26 and she uses It cosmetics for years now she is also very happy with this line especially the cc cream she loves it. Keep up the quality of your products high and you would never loose customers
Date published: 2018-11-07
Rated 5 out of 5 by from Favorite Eye Palette I just recieved my Superhero palette this week. I just turned 40, and feel like I have the most signs of aging around my eyes. Since this was described as "anti aging", I thought I would give it a try. So glad that I did. The colors are lovely, the shadows are creamy and very pigmented. The 4 in 1 shadow/liner brush is fantastic. I am very pleased and will order again!
Date published: 2018-10-28
Rated 3 out of 5 by from BEST eyeshadow formula, but packaging sucks Palette does not stay closed, making it impossible to travel with. Packaging has a lot of unused space, is oddly shaped, and flips open, meaning it is inconvenient and does not properly protect the eyeshadow. Brush and eyeshadow are great! You just can't take it anywhere for fear of getting makeup in your purse and ruining your palette. Hope the packaging improves. IT is the best makeup ever!!
Date published: 2018-10-27
Rated 5 out of 5 by from In Love This is the most amazing pallet and brush! Colors are amazing! Buying another for a Christmas gift! Love Love
Date published: 2018-10-20
Rated 5 out of 5 by from great palette and brush combo for the price. You are basically getting there all in one eyeshadow brush for FREE with the combo. If you do the math. I actually really like this palette, colors are very pigmented and blend well. I use the brush in my travel bag so I don't have so many eyeshadow brushes along. The eyeshadow foundations included are great for highlighting the eyebrows or inner corner of the eye, but also good as a lid base if you need one. Love the shimmers included too. Well thought out palette in terms of highlighter shadows, eyeliner shadows and lid colors. I usually get NATASHA DENONA, Anastasia Beverly Hills, Urban Decay, or Too faced, for eyeshadow palettes, but this one ranks high up there and Im very happy
Date published: 2018-10-17
Rated 4 out of 5 by from Very Nice Pallet As with all of the iT cosmetics, this is very nice. My only problem is that it's not the best color combinations for my skin. I am older and the skin color in my eyelid area has darkened. So even though I use a light color as a base, the smoky type eye coloring just makes me look older. I like shadows to have a little more of the color - soft blues, soft lavenders, but that is just me.
Date published: 2018-10-15
Rated 5 out of 5 by from Going Grey I have stopped coloring my hair blonde, and am finally silver-gray! Being blonde with blue eyes, I always used brownish/taupe shades of shadow. Once I went "natural" with the hair, the browns just didn't have the same look. This palette is perfect for my new coloring!! I would never have thought to buy some of these shades - thank you, IT, for making my life easy :)
Date published: 2018-10-15
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