IT Cosmetics Superhero Elastic Stretch Volumizing Mascara Duo

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Retail Value: $48.00

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What is it: Transform the look of your lashes in just one coat with IT Cosmetics Superhero Elastic Stretch Volumizing Mascara set. Featuring unique elastic stretch technology that wraps each individual lash, this unique mascara is also formulated with peptides, proteins, biotin, lash-enhancing polymers, and collagen. You are a superhero! You do it all--now your mascara does too!

Who is it for: Anyone who wants the look of longer, fuller, more defined-looking lashes in one coat. Anyone looking for a mascara that does it all--just like you do!

Why is it different: Formulated to give you the look of volume, length, and lift, Superhero Elastic Stretch Volumizing Mascara will take your lashes to new heights. The Lash-Changing Power Brush has bristles cut at all different lengths to make sure no lash is left behind, no matter its length. This innovative brush wraps each individual lash from root to tip, treating your lashes to collagen, hydrolyzed keratin, proteins, peptides, and polymers. It transforms your lashes with a super-black color for the look of longer, more defined lashes.

How do I use it: Starting at the base of your lashes, wiggle the Lash-Changing Power Brush and sweep Superhero Elastic Stretch Mascara up and through to the tips, coating each lash. Apply additional coats for more dramatic results.

From IT Cosmetics(R).


  • Two 0.30-fl oz Superhero Elastic Stretch Volumizing Mascaras in Super Black
  • Imported

Reviews & Community QA

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara Duo is rated 3.5 out of 5 by 3091.
Rated 5 out of 5 by from The absolute best mascara ever! I received a sample size and as soon as I put it on immediately knew I loved it! I ordered the full size and will never use anything else. It makes my lashes appear long and thick. It doesn’t clump or make them feel hard. It wears all day. I have had some smudging on hot days but it cleans up easily. Easy to remove at the end of the day. Will definitely repurchase. I can’t wait to try the Superhero liner.
Date published: 2019-08-11
Rated 2 out of 5 by from Wanted to Love There are some great components of this mascara. It does give you pretty great length and volume. BUT, the dry clumps make it unbearable to wear. And it got only worse as the day goes on. And if you wear contacts like I do, run away even faster from this mascara. I just purchased their newest mascara collaboration with Dry Bar, and fingers crossed this will be a better formula.
Date published: 2019-08-10
Rated 1 out of 5 by from A Mess At first use I liked it then it was a clumpy mess and gross! It also would smear around the lid and get all over my fingers. I ended up throwing it out! Drug store mascara is much better!
Date published: 2019-08-10
Rated 2 out of 5 by from Very Disappointing When I first used this mascara, I liked it. But, with more uses, it did get really thick and was especially gloppy around the bigger brush at the tip. Also, I remove my eye makeup with Purity. When I remove this mascara it almost turns granular -- I hate the feel and can't wait to rinse it off! Very odd. I bought a 2-pack and now I don't even want to use the other one.
Date published: 2019-08-08
Rated 5 out of 5 by from my oldest daughter & I love IT mascara! it lengthens and not cakey. It's the perfect mascara.
Date published: 2019-08-07
Rated 1 out of 5 by from Sad I bought this expecting the usual quality and am very disappointed. The mascara is very thick and clumpy, I won’t buy this one again. The travel size is the same.
Date published: 2019-08-07
Rated 1 out of 5 by from Flakes all over your face... I threw away this brand new mascara that's how bad this one is! It gives no length or fullness to my lashes but the final straw was the barrage of flakes evrywhere on my face, large ones ,small ones , stuck to my under eye tiny ones! My son asked me why I had black stuff all over my face, no matter how hard I tried to remove them they multiplied. Terrible mascara!
Date published: 2019-08-06
Rated 2 out of 5 by from Has this changed? I used to love this mascara. I had it on auto delivery. But the last shipment I got made me wonder if they changed the formula. It's very clumpy and after a few hours the fiber is flaking off. I'm so disappointed. I cancelled my auto delivery and ordered the new mascara to see if I like it. I sure hope so, I love IT cosmetics.
Date published: 2019-08-06
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