IT Cosmetics No. 50 Serum Anti-Aging Primer Auto-Delivery

IT Cosmetics No. 50 Serum Anti-Aging Primer Auto-Delivery
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or 6 Easy Pays of $8.00

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What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel. As part of this Auto-Delivery plan, a new shipment arrives approximately every 90 days for as long as you remain in the program.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever!

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).

  • Each shipment includes 1-fl oz No. 50 Serum Anti-Aging Foundation Primer; shipments arrive approximately every 90 days for as long as you remain in the program
  • Each shipment will be billed separately at the above price, plus shipping and handling and any applicable taxes, for as long as you remain in the plan; no obligation to continue the plan; cancel anytime
  • Imported

Important Details

If you take advantage of both Auto-Delivery and Easy Pay™, it is possible that more than one Easy Pay installment could be due in the same month. For example, if your Auto-Delivery plan ships every three months and you select 4 Easy Pay installments, you would pay the fourth installment of your first shipment in the same month you pay the first installment of your second shipment.

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Primer Auto-Delivery is rated 4.2 out of 5 by 397.
Rated 5 out of 5 by from My #1 pr Cannot be without this primer. This is my #1 favorite of all times and, believe me, I’ve tried them all. It provides the perfect canvas for any foundation, creme, powder, or liquid. Plus it smells divine but not overpowering. It has a soft, light citrus scent. My only con is there is not enough product in the bottle. I buy the duo on auto-delivery when available; however I wish they would offer a larger bottle containing a really super-size quantity.
Date published: 2018-10-26
Rated 5 out of 5 by from Bye bye pores and lines Love this product. It’s goes on easily, smells great, works perfectly. It’s like photo-shop for your skin. I work 12-hr shifts and it lasts until I wash it off. I use it under my IT powder foundation or alone with no makeup. It’s the perfect product for me. I’m 60 and get a lot of compliments on my skin. Thank you.
Date published: 2018-10-18
Rated 1 out of 5 by from Disappointed I am a fan of IT Cosmetics; especially shadows, CC Cream, BB Under Eye and BB Pores. I was disappointed in the No. 50 Serum Foundation Primer. It did not even out my pores, lines, etc., as demonstrated. Also, they demonstrated how it prevents makeup on top of the primer from penetrating the skin. That is good if you are not using the IT BB Foundation Moisturizer, which I hoped to use in conjunction with primer. If you can't penetrate the primer, you can't expect the Foundation Moisturizer (which is very greasy) to treat your skin for anti-aging ingredients. Too bad. Returned both.
Date published: 2018-09-10
Rated 1 out of 5 by from Surprise Ingredient When I received this serum I took the time to look at all of the ingredients in it (there seems to be over 100) and came upon one ingredient called "Snail Secretion Filtrate". Unfortunately this disturbed me and I could not bring myself to use this on my face so I have returned the product. I will check all "It" products carefully in the future.
Date published: 2018-09-01
Rated 5 out of 5 by from Good Stuff Right Here! So I tried this stuff to kill 2 birds with one stone. Instead of a separate Serum and separate Primer, this stuff takes care of both! It goes on clean and absorbs very well. It leaves my skin soft and perfect for my It Cosmetics powered Makeup! I would definitely recommend it to everyone!
Date published: 2018-08-25
Rated 5 out of 5 by from Amazing on your skin I have been using the No. 50 serum for about a year now and the results are fantastic! A little goes a long way and not only puts moisture back into my skin, but fades away wrinkles and fine lines. I put this on right after I wash my face and let it sink into my dry skin for a few minutes. Then I put on my Confidence in a cream moisturizer and eye cream. My skin feels so hydrated and smooth before I even put any makeup on. I have rosacea and super sensitive skin, but this serum and the other IT moisturizer and eye cream soothe my face and skin. Good for my skin and feels amazing!!!
Date published: 2018-07-29
Rated 5 out of 5 by from I won't go a day w/out it. I love this product. I'm in my mid 50's and my skin has changed a lot since I turned 50... much more dry, wrinkles have become pronounced. This product goes on so smoothly and with great coverage using a small amount. I use it under my foundation (Laura Geller Baked Balance and Brighten foundation works well with it). It really helps to fill in and cover small lines and wrinkles to give a smooth & silky finish (even without using a foundation over top). I wish it came in a bigger bottle (I'd crawl into it, LOL - love it that much). I enjoyed the special 2 bottle offer on auto-delivery for quite a while. Unfortunately, that offer is no longer available, but it doesn't keep me from continuing to buy it. It really makes a difference on my face and neck. I've tried a several other primers and this gives me the best results.
Date published: 2018-07-22
Rated 5 out of 5 by from IT cosmetics Serum #50 I love how it makes my skin feel. It feels good on my skin too. My makeup goes on nicely afterwards as well.
Date published: 2018-07-08
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