A231717

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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$48.00

or 6 Easy Pays of $8.00

+ S&H and tax

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Description
What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).

Includes:

  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 395.
Rated 1 out of 5 by from Disappointed I am a fan of IT Cosmetics; especially shadows, CC Cream, BB Under Eye and BB Pores. I was disappointed in the No. 50 Serum Foundation Primer. It did not even out my pores, lines, etc., as demonstrated. Also, they demonstrated how it prevents makeup on top of the primer from penetrating the skin. That is good if you are not using the IT BB Foundation Moisturizer, which I hoped to use in conjunction with primer. If you can't penetrate the primer, you can't expect the Foundation Moisturizer (which is very greasy) to treat your skin for anti-aging ingredients. Too bad. Returned both.
Date published: 2018-09-10
Rated 1 out of 5 by from Surprise Ingredient When I received this serum I took the time to look at all of the ingredients in it (there seems to be over 100) and came upon one ingredient called "Snail Secretion Filtrate". Unfortunately this disturbed me and I could not bring myself to use this on my face so I have returned the product. I will check all "It" products carefully in the future.
Date published: 2018-09-01
Rated 5 out of 5 by from Good Stuff Right Here! So I tried this stuff to kill 2 birds with one stone. Instead of a separate Serum and separate Primer, this stuff takes care of both! It goes on clean and absorbs very well. It leaves my skin soft and perfect for my It Cosmetics powered Makeup! I would definitely recommend it to everyone!
Date published: 2018-08-25
Rated 5 out of 5 by from Amazing on your skin I have been using the No. 50 serum for about a year now and the results are fantastic! A little goes a long way and not only puts moisture back into my skin, but fades away wrinkles and fine lines. I put this on right after I wash my face and let it sink into my dry skin for a few minutes. Then I put on my Confidence in a cream moisturizer and eye cream. My skin feels so hydrated and smooth before I even put any makeup on. I have rosacea and super sensitive skin, but this serum and the other IT moisturizer and eye cream soothe my face and skin. Good for my skin and feels amazing!!!
Date published: 2018-07-29
Rated 5 out of 5 by from I won't go a day w/out it. I love this product. I'm in my mid 50's and my skin has changed a lot since I turned 50... much more dry, wrinkles have become pronounced. This product goes on so smoothly and with great coverage using a small amount. I use it under my foundation (Laura Geller Baked Balance and Brighten foundation works well with it). It really helps to fill in and cover small lines and wrinkles to give a smooth & silky finish (even without using a foundation over top). I wish it came in a bigger bottle (I'd crawl into it, LOL - love it that much). I enjoyed the special 2 bottle offer on auto-delivery for quite a while. Unfortunately, that offer is no longer available, but it doesn't keep me from continuing to buy it. It really makes a difference on my face and neck. I've tried a several other primers and this gives me the best results.
Date published: 2018-07-22
Rated 5 out of 5 by from IT cosmetics Serum #50 I love how it makes my skin feel. It feels good on my skin too. My makeup goes on nicely afterwards as well.
Date published: 2018-07-08
Rated 5 out of 5 by from Love this Product 3rd time ordering, Does what it says. I use everyday and see a big difference in lines and texture.. Best buy
Date published: 2018-06-28
Rated 5 out of 5 by from My go to primer I have tried to switch primers to one less expensive but came back to IT primer. Whatever is in it seems to make my skin look better and makeup also. It's pricey but I just bite the bullet.
Date published: 2018-06-03
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