IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 647.
Rated 5 out of 5 by from Muted Colors and Great Stay Power I love this palette because the colors are soft and they seem creamy on my brush even though they are not creams. They go on easily and so not fall off the brush. Most are matte and a cfew have a soft luster. My eyes look great until it's time to wash it off at night.
Date published: 2019-01-11
Rated 5 out of 5 by from Wonderful for women over 40 Lovely matte formula that is perfectly moist and glides on smoothly, never gathering in creases or accentuating lines and wrinkles. This is my favorite eyeshadow collection and I've tried them all. Every color is wearable and stays put all day.
Date published: 2019-01-07
Rated 5 out of 5 by from Best palette ever I’ve been searching for a matte eyeshadow palette for a LONG time. I don’t want shimmer! This palette has such beautiful colors & I am not wasting my dollers on a lot of shimmer that I will not use. Also, I knew “It” puts out a great product as I have been using their products for a while. Highly recommend this eyeshadow for everyone, but especially for older/ageing eyes.
Date published: 2018-12-10
Rated 5 out of 5 by from Beautiful palette Great pigment. Lasting color. Goes on so very smooth & blends easily.
Date published: 2018-12-01
Rated 3 out of 5 by from Not So Great Was not impressed with the shades at all. Does not go on smoothly as it represents
Date published: 2018-11-25
Rated 5 out of 5 by from BEST EYE SHADOW PALETTE EVER!! I absolutely love this palette. I have been looking for a palette with matte shadows only. I'm 59 years old and do not want sparkle or shimmer. All of the shades are beautiful and work with all of the colors I wear. The only shade I would add would be a green to incorporate with all the others. Other than that I can't say enough. I am becoming a major fan of IT cosmetics. This is the only palette I have found with all matte and make your eyes look totally natural. LOVE IT!!
Date published: 2018-11-24
Rated 5 out of 5 by from LOVE! These eye shadow colors are perfect for my skin tone and aging eyes. I have gotten so many complements since I started wearing these colors. Wish the pods were bigger, afraid I will run out of my favorites too soon!
Date published: 2018-11-08
Rated 3 out of 5 by from Not as good as expected The first time I applied one of the shades in the morning when I looked in the mirror at the end of the day it was all over - flaked off and I looked like a Halloween character. I wouldn't recommend this product and am disappointed that it is an IT product use a lot of their items... This one is going back!
Date published: 2018-11-04
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