IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 635.
Rated 5 out of 5 by from Beautiful Colors This eye shadow color palette is gorgeous, they glide on smoothly and do not cease into the fine lines of the eyelids. Very happy with my purchase and love the colors!!!
Date published: 2018-09-18
Rated 1 out of 5 by from did not like So I thought this would be a nice everyday palette, but the shadows don't show up at all. And when you finally layer them enough to have any pigment, they all end up looking the same. Did not like this at all. Actually just took it out of my drawer and getting ready to throw it away. What a waste of money.
Date published: 2018-09-08
Rated 2 out of 5 by from Made In China Nice palette but will not put anything on my face that is made in China. Love the brush though!
Date published: 2018-08-20
Rated 5 out of 5 by from Great shadows, love the brush The shadows are exactly as I hoped they'd be, subtle shades without glitter. The shades look polished without looking over done. I have a few costly shadow brushes and this is now my favorite. The end with the short bristles is perfect for the crease and outer corners.
Date published: 2018-08-20
Rated 1 out of 5 by from not as advertised Beautiful colors but like all shadows I have ever tried...they do not stay on ! I gave it another chance with wetting for eyeliners but that application was even more short lived ! This is the same as I have experienced with ALL IT MAKEUP PRODUCTS and had to return. I won't be ordering from IT again.
Date published: 2018-08-19
Rated 2 out of 5 by from Wheres the color? Colors would be nice if they showed up. Not very pigmented at all. The brush isn't very good either.... basic brush you would receive in palette. Not worth the price!
Date published: 2018-08-17
Rated 4 out of 5 by from Soft Color The colors are very soft and muted. You can build up the color if you want more color. These are good neutrals and ver blendable. For liner, I use the brush, spray some setting spray on it, and use the dark liners as a wet liner. Not a fan of the white pearl color as it is completely white, would be better to have a gold or silver shimmer. I appreciate that the compact has a full sized mirror and the brush is great for both the lid and as a liner brush.
Date published: 2018-08-12
Rated 5 out of 5 by from Love this palette Purchased this in June and just LOVE the palette. All the colors are so wearable and stay on all day. Love it so much I just purchased another so I don't have to worry about it being out of stock when I need to reorder.
Date published: 2018-08-03
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