IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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If Sold Separately: $66.00

or 3 Easy Pays of $14.83

+ S&H and tax

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 738.
Rated 3 out of 5 by from Not like it use to be. Love IT cosmetics. Love the colors. I have ordered this palette before. It seems it's getting more difficult to achieve the actual color on the lids. I have to keep applying over and over to get the right coverage. It would be great if there was one large lighter color palette for the base color, and a few less of the darker shades. We all seem to run out of the lighter shades first. I truly hope you can improve on the staying power like the good old days.... when this product was perfect.
Date published: 2019-06-11
Rated 5 out of 5 by from Blends Exceptionally Well The colors in this palette are gorgeous - blend exceptionally well!! The brush that came with this is one of the best ones I’ve used. Takes several taps in the “shimmer” shadow to get the right effect. Nice though, as you can adjust the amount of shimmer.
Date published: 2019-06-10
Rated 5 out of 5 by from Soft and ageless At almost 60 I had given up eye shadow because it either irritated my skin or it enhanced fine lines and aged my eyes. These shadows are wonderful! They glide on and are soft rather than harsh and enhance my eyes rather than age them. I will purchase again!
Date published: 2019-06-08
Rated 1 out of 5 by from Naturally Pretty Matte Luxe Palette I am a big fan of the small Naturally Pretty A-D Palette so I thought I would try this one in a more array of colors than the small one. Unfortunately, even though the colors look soft & bright, once applied to my mature eyelids, they all seemed to all blend together & create a very muddy look. So I really am unhappy with this pallett & ended up returning it. Such a bummer!
Date published: 2019-06-07
Rated 4 out of 5 by from Disappointed With New Case I love this eyeshadow palette however the new case I do not like at all. Its hard to open. What happened to the quality velvet case it used to come in. Very disappointed.
Date published: 2019-06-02
Rated 2 out of 5 by from No Pigment I keep applying product and see nothing. No staying power. This is the second palette I brought on QVC from IT cosmetics. Neither was good. Can’t understand the rave reviews.
Date published: 2019-05-31
Rated 5 out of 5 by from Beautiful Matte Shadows This is a great product. There are some people who really don't want all those shimmer and pearlized shadows. It's hard to find a set of shadows that are all matte. This does give you the option to pearlize if you want to with the ONE pearl option. Hope they have more matte shadow kits coming.
Date published: 2019-05-04
Rated 5 out of 5 by from Fav Palette Of All Time This is the best palette I own, & I have 10-15 from different brands. I love the texture of these shadows! Please never discontinue this!
Date published: 2019-04-28
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