IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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If Sold Separately: $66.00

or 6 Easy Pays of $7.42

+ S&H and tax

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 655.
Rated 5 out of 5 by from Beautiful eyeshadow This eyeshadow has beautiful colors and wears well. I love this eyeshadow and so glad I purchased it. I would highly recommend this product.
Date published: 2019-03-11
Rated 5 out of 5 by from #1 for mature eyes! I ordered this product and crossed my fingers, hoping for a mini miracle. I waited quite a while before posting a review as I wanted to be certain the initial results would hold up over time. I am very happy to report that this eye shadow is a game changer! It goes on smoothly and, with a small dab of eye primer, stays on until you take it off. This miracle shadow will forever be my go-to as it brightens the eye area without aging shimmer. Thank you, IT! You continue to make excellent products that are good for your skin AND look fabulous! #InLoveWithIT!
Date published: 2019-03-09
Rated 5 out of 5 by from Matte colors I love the matte colors. They are so much more attractive than the shimmering shades on women my age.
Date published: 2019-03-05
Rated 1 out of 5 by from Allergoc There is something in this formula that I'm obviously allergic to. I had to return it.
Date published: 2019-02-28
Rated 5 out of 5 by from Soft and natural.... This eyeshadow is wonderful. The colors are soft and natural and glides on like silk. The brush is great too. FYI...when you apply the brush to the shadow, be gentle. If you keep stroking it against the palate, you will loosen excess powder that you don't need. Again, these shades are neutral, soft, lovely. If you are looking for a deep smokey look, this palate might not be for you. Also there is a "slight" shimmer to some of the shades but minimal and not enough to call it "frosted." I am over 60 and they look great. I'm pleased with this purchase.
Date published: 2019-02-24
Rated 5 out of 5 by from Love it Goes on very silky and doesn't crease like eye shadow can. Looks great all day and I work a long day . The brush that comes with it is great too. I would recommend this product !
Date published: 2019-01-24
Rated 5 out of 5 by from Best Purchase Ever! I really enjoy using all the shades. I cant believe it took me so long to finally decide to purchase It cosmetic products. My make up stays on through my whole days of work. Awesome!
Date published: 2019-01-23
Rated 1 out of 5 by from Not so good This is my first purchased item from IT cosmetics the colors are nice but when I put them on they are smudgy and color seems to smear and spread all over my eyelid & I'm no newbie to applying make up I believe it has to do with the texture so It's just sitting there no use
Date published: 2019-01-19
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