IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.
product thumbnail

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 629.
Rated 4 out of 5 by from Soft Color The colors are very soft and muted. You can build up the color if you want more color. These are good neutrals and ver blendable. For liner, I use the brush, spray some setting spray on it, and use the dark liners as a wet liner. Not a fan of the white pearl color as it is completely white, would be better to have a gold or silver shimmer. I appreciate that the compact has a full sized mirror and the brush is great for both the lid and as a liner brush.
Date published: 2018-08-12
Rated 5 out of 5 by from Love this palette Purchased this in June and just LOVE the palette. All the colors are so wearable and stay on all day. Love it so much I just purchased another so I don't have to worry about it being out of stock when I need to reorder.
Date published: 2018-08-03
Rated 5 out of 5 by from Great Selection of Colors Love this palette and brush. Very versatile to create a soft daytime look or add intensity for night. Good staying power and an excellent value.
Date published: 2018-07-31
Rated 5 out of 5 by from Best eye looks ever I was pleasantly surprised with this palette. Unlike with most palettes, I use almost every shade in it. I found the colors to be saturated but able to be used in a range from translucent to opaque depending on how you apply them, which made them more wearable for me. If I apply them with a soft brush and blend slightly, I can get a semi-translucent, ethereal quality, and that's unusual with matte colors; you get the translucent effect you might get with a shimmer, but without the downside of emphasizing areas you want to conceal. Where I want opaque color, I can pack the color on with a tighter brush and get that look too. I've had fun coming up with a new eye look every day, just using this palette, and I'm still creating new ones. I recommend this palette. I found the colors silky, blendable, and easy to use.
Date published: 2018-07-29
Rated 5 out of 5 by from Great purchase This has become my favorite palette I have several but this is the one I am using every day now and actually have use all the colors- just love it.
Date published: 2018-07-29
Rated 3 out of 5 by from Pretty Colors but pigment not strong enough Overall this is an average/ok shadow palette. I think the colors are pretty but I just don't think the medium to light colors have enough pigment so forced to apply several times to get desired look. I kept and use it but would not by anymore shadows from them.
Date published: 2018-07-09
Rated 5 out of 5 by from Girly and fun! Great colors and last all day! All the colors allow you to play with new trends while staying with an every day look. Try it ladies!
Date published: 2018-07-01
Rated 5 out of 5 by from Great Product Loce this item. All the colors are wonderful and go together so easily.
Date published: 2018-07-01
  • y_2018, m_8, d_16, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_629
  • loc_, sid_A238703, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc