IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette

IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette
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What is it: IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants pretty, long-wear eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye-shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. These shades contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't!

How do I use it: Using the IT Cosmetics(R) No-Tug Heavenly Luxe Dual Shadow Brush (not included), apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply.

From IT Cosmetics.


  • 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade
  • 0.028-oz eye shadow in Sheer Joy, a matte soft peach shade
  • 0.028-oz eye shadow in Soft Light, a matte light latte shade
  • 0.028-oz eye shadow in Warmth, a matte warm beige shade
  • 0.028-oz eye shadow in Soulful, a matte warm rosy-beige shade
  • 0.028-oz eye shadow in Mocha, a matte light sable shade
  • 0.028-oz eye shadow in Violet, a matte lilac shade
  • 0.028-oz eye shadow in Midnight, a matte gray-navy shade
  • 0.028-oz eye shadow in Noir, a matte black shade
  • 0.028-oz eye shadow in Love, a matte dusty soft pink shade
  • 0.028-oz eye shadow in Sunrise, a matte soft amber shade
  • 0.028-oz eye shadow in Sunset, a matte rich amber shade
  • 0.028-oz eye shadow in All Heart, a matte warm mauve shade
  • 0.028-oz eye shadow in Java, a matte chocolate shade
  • 0.028-oz eye shadow in Iconic, a matte rich slate shade
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette is rated 4.1 out of 5 by 68.
Rated 2 out of 5 by from Did not work for me These shadows did not work for me. Whether it is my age or skin color, there was not enough pigmentation to be noticeable. Within a short period of time I had no shadow left on my lids at all. I love everything It, nut this was a miss.
Date published: 2017-12-03
Rated 2 out of 5 by from Low Pigmentation, Returned Shadows are very muted in color and are not highly pigmented. Returned.
Date published: 2017-11-08
Rated 4 out of 5 by from Nice product Loved it except it didn’t come with a brush. That would be great if it came with a eyeshadow brush.
Date published: 2017-10-23
Rated 5 out of 5 by from Love! Love! Love! I love this Matte Palette! I use it every single day! The colors are soft & I use the dark ones for liners! I also own the romantic palette like this and love that one too! Can't wait for the next MATTE PALETTE!!!
Date published: 2017-10-12
Rated 1 out of 5 by from Shadow doesn't last long Very disappointed with this product. The shadow doesn't last long on my eyelids. Plus the small quantity of the various shadows is disappointing. I won't be making any further IT Cosmetic purchases and wish I just returned the product instead of paying the high cost.
Date published: 2017-09-01
Rated 5 out of 5 by from Really Good Product ! This collection of eyeshadows is really great . I have used all of the colors and really like each of them . I would tell my friends and would buy again !
Date published: 2017-08-28
Rated 5 out of 5 by from Easy on the Eyes These go on like silk and the colors stay all day... no creasing and no fading. I was pleasantly surprised. I've used them dry as shadow and wet as liner. The colors are rich and saturated. There is a nice sheen if you want to add it so that's a plus. You can control the sparkle or leave them matte. I have been mixing and trying new looks with them. They blend and compliment each other nicely. This set is definitely a keeper.
Date published: 2017-07-30
Rated 5 out of 5 by from BEST EYE PALETTE EVER! I'm back to buy a second one of these, after realizing it's the palette I always go back to, because I always get excellent results. I use the darker colors for liners, so this is a onestop shop for my total eye look. I love the natural, yet defined look this palette provides. People always tell me my eyes are pretty, not my makeup. Plus, the color lasts all day long, and doesn't make my lids look wrinkly. They actually look smoother with this product on, it really does glide on like silk. You cannot go wrong with this palette. I LOVE the ALL MATTE SHADES, too! This is perfect in so many ways, it's worth its weight in gold. Also, it lasts a long time. I bought my first one over 2 years ago, and haven't even hit bottom on most shades. I never, ever want to be without this amazing kit!
Date published: 2017-07-02
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