IT Cosmetics Naturally Pretty Essentials Palette w/Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.
product thumbnail

If Sold Separately: $52.00

or 6 Easy Pays of $6.00

+ S&H and tax

Delivery Options:
Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 186.
Rated 1 out of 5 by from Returned I returned this because it is made in China. I love IT but not cosmetics made in China.
Date published: 2018-08-31
Rated 5 out of 5 by from Great Makeup IT makeup is the best....applies nicely and lasts through the day. Not sure this particular product is worth the price tag though.
Date published: 2018-08-26
Rated 4 out of 5 by from Nice Selection These shadows are very subtle and easy to use. Because I started having very itchy and uncomfortable eyes I am returning this as well as the mascara because I don’t know which is the cause. Would be nice if no eye allergies.
Date published: 2018-08-22
Rated 3 out of 5 by from Half Size? What happened to half of the pallet? I love my full size colors. Not much cheaper for being half size!! Love the shadows just not a great deal!
Date published: 2018-08-12
Rated 5 out of 5 by from LOVE THIS! Am not into eyeshadow but these colors and the brand had me try them. They are so natural but better and look fantastic without being obvious. Love these and as they are not over the top like a lot of eye shadows that I see. Am very pleased with they way they enhance my eyes without being overdone with alot of obvious color. Very natural and it wears well during the day and in the humid summer heat.
Date published: 2018-08-12
Rated 5 out of 5 by from Best Shadow on the planet I am 54 years old so some eye shadows make my eyes look awful and to be honest I was hesitant about ordering this. I am so glad I did! I love the way it goes on and stays on all day long! I also have sensitive eyes and there's no tearing or irritation at all. I am one happy IT girl.
Date published: 2018-07-18
Rated 5 out of 5 by from Best shadows ever! These shadows are amazing. The colors are perfect and highly pigmented. They go on beautiful and blend so easily, it takes me half the time to apply. I am going to order this on AD now that I have finally found a shadow pallet that is far better than any of the other high end shadows I have used over the years. The brush is amazing too. You can’t go wrong with this!
Date published: 2018-07-18
Rated 5 out of 5 by from Many Uses For This Palette and Brush I wasn't sure if I would use this as an older Nana, but I sure do! I use the flat tip to put a tiny bit of brown powder on my eyebrows to fill in and to put a tiny eyeliner along my lashes. I use the other fluffy end to add highlights, eyeshadow, and cover up spots/discolored areas on my face. LOVE This product and this brush!
Date published: 2018-07-11
  • y_2018, m_9, d_18, h_14
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_186
  • loc_, sid_A274404, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc