IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

or 6 Easy Pays of $6.00

+ S&H and tax Good until April 23, 2019 2:59 a.m. ET

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 196.
Rated 1 out of 5 by from Don't Buy If you want to pay for 1-2 colors you might use?? Then this is o k. It is clearly not the best for everyone! I would not recommend!
Date published: 2019-04-20
Rated 5 out of 5 by from GREAT COLOR CHOICES At my age, I do not wear shiny or sparkle eye shadows. I'm constantly looking for pallets of matte and this one is one of the best I've found. The colors are great, and they go on smoothly and last all day. I love the brush that came with it and I plan to reorder soon to have a spare.
Date published: 2019-04-12
Rated 5 out of 5 by from Perfect! Perfect size and colors for travel!!! Thank you IT!
Date published: 2019-04-08
Rated 1 out of 5 by from Disappointing I debated on a few eyeshadow palettes I saw on qvc and ended up picking this one. The colors looked nice and subtle, and I thought it would be perfect for work. I just received my package today, opened it, and tried it right away. The colors are too light, they don't even show up, and the darker colors wonder and dream are off. The brown (intique) comes up almost reddish taupe, and the black color (dream) is a weird smokey gray. I may only use this pallette for the light colors as a highlight. The only plus out of this purchase is I have a brush. So disappointing.
Date published: 2019-03-15
Rated 4 out of 5 by from nice These go on very smoothly and look nice.I wish there wasnt so many light colors.
Date published: 2019-01-28
Rated 5 out of 5 by from Love it! This is the first eye shadow I would ever re-order. It's easy to use, the brush is nice and the colors are neutral and natural.
Date published: 2019-01-16
Rated 3 out of 5 by from Below Average for IT Cosmetics I usually love everything this company puts out but I was disappointed with this palette. The colors are pretty but not very pigmented. I had to use quite a bit to even get close to the look I wanted. It could be because I am medium/olive skinned as well. Sad to send it back.
Date published: 2019-01-08
Rated 5 out of 5 by from THE BEST PALETTE EVER! I have always steered away from palettes because I’m not that good at eyeshadow and there are always too many colors I wouldn’t use. THIS ONE IS A WINNER! I use every color (I wet down a brush for the black color as an eyeliner). The colors all flow with each other perfectly, it goes on smooth as silk, lasts all day and there is zero fall out. I bought mine at Ulta and regret it now as on QVC for just a few dollars more, I could have a brush too. IT brushes are expensive, but fantastic. I highly recommend.
Date published: 2018-11-02
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