IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 181.
Rated 5 out of 5 by from Best Shadow on the planet I am 54 years old so some eye shadows make my eyes look awful and to be honest I was hesitant about ordering this. I am so glad I did! I love the way it goes on and stays on all day long! I also have sensitive eyes and there's no tearing or irritation at all. I am one happy IT girl.
Date published: 2018-07-18
Rated 5 out of 5 by from Best shadows ever! These shadows are amazing. The colors are perfect and highly pigmented. They go on beautiful and blend so easily, it takes me half the time to apply. I am going to order this on AD now that I have finally found a shadow pallet that is far better than any of the other high end shadows I have used over the years. The brush is amazing too. You can’t go wrong with this!
Date published: 2018-07-18
Rated 5 out of 5 by from Many Uses For This Palette and Brush I wasn't sure if I would use this as an older Nana, but I sure do! I use the flat tip to put a tiny bit of brown powder on my eyebrows to fill in and to put a tiny eyeliner along my lashes. I use the other fluffy end to add highlights, eyeshadow, and cover up spots/discolored areas on my face. LOVE This product and this brush!
Date published: 2018-07-11
Rated 5 out of 5 by from simply beautiful soft and rich colors, go on like silk, can use the darker for brows and liners, I use the large light to add light atop my cheeks. I love IT products, I will be 66 this year, and if I want a soft pretty face I use IT.
Date published: 2018-07-05
Rated 3 out of 5 by from Pretty but... I wanted to love this palette so bad because I thought it was perfect for work. I love IT and I only wear their foundation, which I love!! When I received this palette, I immediately tried it on and the colors didn’t work well with my complexion. The light colors are barely noticeable. Totally not worth the price for me. Definitely returning it! So disappointed!! For reference, I wear Medium Tan in the summer.
Date published: 2018-07-04
Rated 5 out of 5 by from Perfect Palette! The colors in this palette are so gorgeous and blendable. It is one of my faves and the brush is fantastic. Love this!
Date published: 2018-05-05
Rated 5 out of 5 by from Perfection I usually buy very high end shadows but loved the look of the colors and the brush. I love all the It brushes so i felt I had little to loose if I didn't like the shadows. This kit is fabulous. The colors are soft and blend so well. I do use a primer and they stay on am to pm. They make my eyes look great and they are all in one kit. I ordered another full kit and put it on auto delivery. That is how much i like it.
Date published: 2018-04-26
Rated 5 out of 5 by from nice colors I really like this eye shadow kit. easy to use for a novice
Date published: 2018-04-24
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