IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

or 6 Easy Pays of $6.00

+ S&H and tax

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 190.
Rated 3 out of 5 by from Below Average for IT Cosmetics I usually love everything this company puts out but I was disappointed with this palette. The colors are pretty but not very pigmented. I had to use quite a bit to even get close to the look I wanted. It could be because I am medium/olive skinned as well. Sad to send it back.
Date published: 2019-01-08
Rated 5 out of 5 by from THE BEST PALETTE EVER! I have always steered away from palettes because I’m not that good at eyeshadow and there are always too many colors I wouldn’t use. THIS ONE IS A WINNER! I use every color (I wet down a brush for the black color as an eyeliner). The colors all flow with each other perfectly, it goes on smooth as silk, lasts all day and there is zero fall out. I bought mine at Ulta and regret it now as on QVC for just a few dollars more, I could have a brush too. IT brushes are expensive, but fantastic. I highly recommend.
Date published: 2018-11-02
Rated 4 out of 5 by from Eyeshadow Love I love mixing the colors! Goes on smoothly and wears well. Not heavy. The brush alone is worth the price.
Date published: 2018-10-15
Rated 5 out of 5 by from Love! I am a huge IT Cosmetics fan and this didn't disappoint. It goes on smoothly and blends well and stays on all day with no creasing.
Date published: 2018-09-30
Rated 1 out of 5 by from Returned I returned this because it is made in China. I love IT but not cosmetics made in China.
Date published: 2018-08-31
Rated 5 out of 5 by from Great Makeup IT makeup is the best....applies nicely and lasts through the day. Not sure this particular product is worth the price tag though.
Date published: 2018-08-26
Rated 4 out of 5 by from Nice Selection These shadows are very subtle and easy to use. Because I started having very itchy and uncomfortable eyes I am returning this as well as the mascara because I don’t know which is the cause. Would be nice if no eye allergies.
Date published: 2018-08-22
Rated 3 out of 5 by from Half Size? What happened to half of the pallet? I love my full size colors. Not much cheaper for being half size!! Love the shadows just not a great deal!
Date published: 2018-08-12
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