IT Cosmetics Naturally Pretty Essentials Eyeshadow Palette

IT Cosmetics Naturally Pretty Essentials Eyeshadow Palette
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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip a brush into a matte shade and tap into Transforming Hello Light.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Eyeshadow Palette is rated 4.3 out of 5 by 9.
Rated 5 out of 5 by from Can't Look Bad! I am a retired cosmetologist and 68 years young in February. I've been looking for this eyeshadow forever. There are no creases and the colors do just exactly what is needed to make you look younger, smoother, brighter and smiling if that can be done LOL I digress. I use the darker shades on the outside corners and the black as a soft eyeliner. They stay all day... sometimes until the next day. I nearly purchased the more expensive set with all the colors and thought, what am I going to do with these? Unless you're working as a model, and I'm not at present, there is no need to wear green, blue and purple on your eyelids. In other words, if you're not a professional, well you get it. Anyway I'm staying with this pallet as long as it will remain available. I love the whites in the corner of my inner eye and below my brow and on top of my brow. I also love the elongated highlighter, located on the right hand side of the palate , used at the tops of my cheekbones and on top of my upper lip , in the middle of my bottom lip , dabbed over lipstick, and on top of any particular wrinkle that I want to disappear temporarily. Can't say enough about the set! I've wasted thousands of dollars over the years looking for this eyeshadow, highlighter set. I'm finally done!
Date published: 2019-01-09
Rated 1 out of 5 by from Colors appear white on my lids With the exception of the two dark ones, the colors are so darn pale they appear white on me. I'm fair skinned, and I don't like heavy garish, weird bright colors, but I want SOME color. The colors were paler than my own skin tone. They felt silky, but I am SO disappointed in the colors. Received the palette one day, and on it's way back to QVC the next.
Date published: 2018-11-02
Rated 5 out of 5 by from Favorite palette in a long time! I am very fair complexioned and usually 80% of the shadows in a palette are too dark for me. I'm always using up the highlight colors and tossing the rest. I really like that this palette has FIVE lighter colors. Plus the colors are really soft and blendable and seem to last. I use this every time I wear makeup and am throwing out all my half used palettes. This one does it all. If you have darker skin, you might not enjoy it quite as much, but for very fair people I think it is wonderful.
Date published: 2018-10-02
Rated 5 out of 5 by from Perfect Eyeshadow Ever since I discovered IT Cosmetics I've never gone back to the old brands. This eye shadow palette is perfect, no glitter, no shimmer, no garish colors, just pure perfection. I use it every day and can't imagine why I would ever stop. It stays in place, when I get home at 7pm it's looks as good as when I applied it at 6:30am. Great product.
Date published: 2018-05-24
Rated 3 out of 5 by from On the fence I do believe the colors are good, but the “fallout”, the stuff that ends up under one’s eyes, are troubling. I put loose powder under my eyes, so I can brush off fallout, but it is disappointing. Most do this, but I have found 2 brands that don’t. Prefer them.
Date published: 2018-03-13
Rated 5 out of 5 by from Love Love this . Colors are just perfect. Ordered my second palette.Very pretty and natural !
Date published: 2018-03-02
Rated 5 out of 5 by from Great Combo I keep reordering this palette, because it works well for me. I don't use the two darker colors, but the other four are perfect. The lighter colors work perfectly from the crease to the brow, and the somewhat darker colors work well on my eyelids. I use them with my Bobbi Brown gel eyeliner and IT eyeshadow. My eyes pop without being overdone and I receive compliments on my eyes.
Date published: 2017-11-04
Rated 5 out of 5 by from BEST OF THE BEST Of all the brand name eyes shadows I have, this undoubtedly is the BEST!!! It goes on extremely smooth and it lasts! It does not show any crease line. It is the best eye shadow out there. Just hope in the future they will come out with more colors even though I love the brown & black. The highlighters are awesome. Do not hesitate to buy! You will be extremely pleased.
Date published: 2017-10-07
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