IT Cosmetics Hydrating Lip Butter Gloss Trio

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What is it: Vitality Lip Flush Butter Glosses from IT Cosmetics are super-hydrating lip glosses infused with butters, oils, and an antiaging lip serum. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba--all of which work together to help hydrate, condition, and nourish your lips. Plus, Vitality Lip Flush Butter Gloss is packed with antiaging antioxidants including vitamins A, C, and E; acai; green tea; and white tea. Included in each trio is News Anchor Blue Vitality Lip Flush Butter Gloss, a beauty secret from the world of television news. You can wear it alone or over your favorite lip color. It goes on clear so you won't notice a blue color on your lips, you'll only notice a brighter-looking smile!

Who is it for: Anyone who wants naturally pretty, hydrated, gorgeous lips; anyone who wants the look of a lip gloss without the sticky, tacky feeling; or anyone who wants to instantly relieve dryness with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Gloss is the creme-de-la-creme of lip glosses. The formulation delivers high shine and rich pigment that glides on like a lightweight serum to instantly hydrate lips. This truly innovative formula drenches your lips in butters and oils that work together to help hydrate, condition, and nourish your lips.

How do I use it: Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of color that lasts.

From IT Cosmetics(R).


  • Includes three 0.11-fl oz Vitality Lip Flush Butter Glosses
  • Nudes: includes Perfect Nude, a sheer nude flush shade; Naturally Pretty, a soft, natural pink shade; and News Anchor Blue, a clear brightening shade
  • Pinks: Pretty in Pink, a sheer pink flush shade; Joyful, a sheer mauve pink shade; and News Anchor Blue, a clear brightening shade
  • Berries: I Believe, a sheer berry flush shade; Ruby Slippers, a sheer red flush shade; and News Anchor Blue, a clear brightening shade

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Hydrating Lip Butter Gloss Trio is rated 4.1 out of 5 by 60.
Rated 5 out of 5 by from Can't live without!! I absolutely love the colors and the blue tint. They are very hydrating and are phenomenal on their own and over lipstick. They're not tacky and feel great on my lips.
Date published: 2018-12-06
Rated 3 out of 5 by from Not enough pigment They do feel nice on the lips, however if you apply it on top of lipstick, it bleeds too much. Will use them up and give one away, but will not purchase again. If this is supposed to be such a great product, why isn't it? Did L'Oriel cut back on quality like most corporations due for the sake of profit?
Date published: 2018-07-19
Rated 3 out of 5 by from Not as lasting as expected. Reapplication is necessary more than I thought it would be, or my lips are dryer than most. When 1st applied the gloss is very nice, but you have to be very careful not to lick your lips, & staying on after eating doesn't happen. I do like the moisture, & the fact that it matches the lipstick "stains", so I gave it 3 stars. It's also been easy to apply, even without a mirror, but I still like my mirror when doing any makeup touch ups. All of my makeup right now is from IT Cosmetics, & I'd like it to remain affordable & available.
Date published: 2018-05-29
Rated 5 out of 5 by from LOVE THESE . THEY'RE SO PRETTY Ok, full disclosure. I've been a MAC girl for yearssss and always wore their Lip Glass and Lip Luster colors. However, as much as l loved their shimmery colors, I hated the way they felt on my lips even though their colors were spectacular. I originally purchased one set of IT's Hydrating Lip butter (Berries). Now I'm in love and hooked. Unlike MAC, these aren't sticky or heavy on my lips. This IT gloss in one week has changed the condition of my lips that has always been dry and a little rough. Let me tell you about the color pay off, it is soooo pretty. Today I purchased a 2nd Berry set along with the Nude andddd the Pink set. I can't wait to get them and start wearing them. DO NOT HESITATE TO TRY THESE. I think you'll love them.
Date published: 2018-02-18
Rated 5 out of 5 by from Love lip gloss I am a lip gloss girl. I like the way it moisturizers my lips. My last favorite went out of business so I was in the market for a new gloss and these IT cosmetics ones are great .I purchased the berry with the blue (clear).
Date published: 2018-01-04
Rated 4 out of 5 by from Not bad for a lip gloss I’ve recently added lip gliss to my daily makeup touch-up routine. I generally dislike the sticky formulas. This one glides on with minimal stickiness. Lasts about as long as youd expect so regular touch-ups are needed. I mostly like the fact that it’s moisturizing. All 3 colors are awesome.
Date published: 2017-12-30
Rated 1 out of 5 by from Disappointing The only good thing was the blue lip gloss. Otherwise a complete waste of money!
Date published: 2017-12-18
Rated 1 out of 5 by from Small Lips I have small lips and usually apply dry lipsticks using a small brush. I loveIT cosmetics so i decided to try these lipsticks. These unfortunately did not work for me. Lipstick was all over my face after drinking a cup of tea
Date published: 2017-11-30
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