IT Cosmetics Heavenly Luxe Paddle Foundation Brush

IT Cosmetics Heavenly Luxe Paddle Foundation Brush
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What is it: The IT Cosmetics Heavenly Luxe Plush Paddle Foundation Brush is a thick, densely packed brush that does the work for you to effortlessly blend cream or liquid foundation onto your skin for complexion perfection.

Who is it for: Anyone who wants even application from the simple swipe of a brush!

Why is it different: 100% synthetic and expertly shaped, the Heavenly Luxe Plush Paddle Foundation Brush is designed to evenly apply and blend cream and liquid foundation on your skin!

How do I use it: Pump your favorite cream or liquid foundation (both not included) onto the back of your hand. The Heavenly Luxe Plush Paddle Foundation Brush picks up just the right amount of product and will blend quickly and evenly over your skin!

From IT Cosmetics(R).


  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Heavenly Luxe Paddle Foundation Brush is rated 2.2 out of 5 by 30.
Rated 2 out of 5 by from Brush loses bristles I liked the brush when I first received it. After a couple of months it started losing a few bristles daily, now CHUNKS of the bristles come out daily and shed on my face while applying my makeup. I agree with the other reviews, for the cost of this brush it should last longer. My mom has the same brush and is experiencing the exact same problem. She called QVC and asked if we could return or exchange our brushes. They refused to help and suggested she call IT cosmetics. She called IT cosmetics and they refused to return or exchange the brush as well. We were both disappointed in QVC and IT Cosmetics for the lack of customer service when it came to this problem. We are both avid IT cosmetics users and QVC shoppers. This is the first time we have experienced poor quality in IT cosmetics. We will both continue to use the brand, however I hope they read the reviews and change the quality of this brush.
Date published: 2018-12-27
Rated 1 out of 5 by from Not Worth The Cost This brush needs a redesign, then i would buy again. Loved the way it covered. It didn’t drink up half of my foundation like the all white brush. It just wouldn’t stop loosing bristles. What a disappointment. I sure hope you fix this!
Date published: 2018-07-25
Rated 1 out of 5 by from Poorly made! I loved the feel of this brush when I first got it. With a few weeks it was shedding bristles faster than my black lab sheds hair, which is nearly impossible to beat! It does a poor job of spreading foundation evenly pure junk for the price!
Date published: 2018-06-17
Rated 3 out of 5 by from Tried hard to keep it from shedding... I received this brush with the CC Cream and do love the way it applies and blends, I had read the previous reviews about shedding so when washing and just general use, I tried to be mindful of that fact and be extra careful to try to prevent that from happening best I could. However I have only been using the brush since August 2017, I wash it weekly with the brush cleanser and it has just began to start shedding now, Feb 2018. I do like the brush and would consider purchasing another one every six months, if I had to, but at the price of $48 a piece that is just not feasible. For that cost I believe the brush should last longer than that. Otherwise for the 6 months it didn’t shed I loved it...
Date published: 2018-02-23
Rated 1 out of 5 by from Disappointed After using this brush, the bristles are falling out. I also find the bristles on my face. Terrible brush! Don’t buy!!
Date published: 2018-01-22
Rated 1 out of 5 by from Not so good After using this brush for a month, it started shedding very badly!! Basically fell apart. I payed big money for this brush, didn’t expect that to happen.
Date published: 2017-11-09
Rated 1 out of 5 by from Poor Quality Foundation Brush I have written previously about this brush, and included a photo. My experience has been the same, as it has been for many of you. This brush is great for easy application. However, the brush does shed in large chunks of bristles. Before you know it, you have lose bristles spreading into the foundation all over your face. I really wish IT would give attention to the problem with this brush. If used daily, it only lasts about 3 months or so. It is not worth the current price, with the existing problems. I'm on my third brush. If anyone knows of a great foundation brush, please let me know. Thanks much. Ph.D.
Date published: 2017-09-22
Rated 1 out of 5 by from Bristleless Brush Loved it initially but after using for a few months the bristles started coming out. Can't use it any more, so sad, thought it was going to be a great brush.
Date published: 2017-09-08
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