IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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If Sold Separately: $86.00

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2514.
Rated 5 out of 5 by from This Is My Holy Grail Foundation! My entire life I had trouble finding a foundation that worked for me. Never could really find the right shade or formula. Until this one! I’ve been using this one for over a year now and I love it. The coverage, the color, the ease of blending with our without a primer. I just love it. I use the IT foundation brush I got with it and it just works so nicely! I recommend this to everyone!
Date published: 2019-01-21
Rated 1 out of 5 by from What Happened! I've worn your CC+Illumination foundation in medium for several years and liked the coverage and the color. I received one from you recently and had bought one from ULTA a few weeks ago. The color in both is an insipid yellow. It looks ghastly and does not cover as well. Very disappointing as I will have to find a new foundation. Why in the world did you change it!
Date published: 2019-01-20
Rated 1 out of 5 by from Why was the LIGHT Shade CHANGED? Why change a good formulation of a perfect shade? I kept being asked if I have a tan “winter in the East Coast”; I have been buying this same product since mid 2015 and love it so much that I order the large verdion every 2 months but the shade/color has changed so much. At first thought it was a mistake & a poor batch was sent out, being in Pharma I know it happens but 3 batches in a row it is out of ordinary or poor quality control sent to QVC “4 shipments”. So I went to Ulta again even the sales associates including an ethnic pointed out that the Light matched her better than me “she put some of my bottle on” as some from the store. BRING the OLD LIGHT shade back?
Date published: 2019-01-19
Rated 5 out of 5 by from Best Cosmetic Luv Luv this.. Living in Las Vegas where temps in the summer can reach 115 degrees , I cannot lie in the sun or by the pool due to me having light skin & burning very easily, so due to some sun exposure on my face, wrinkles & blemishes this foundation covers everything . I apply this & it feels like there's nothing on. I've tried other beauty products on QVC, Mally & Laurie Geller but nothing beats this.
Date published: 2019-01-13
Rated 1 out of 5 by from Doesn't cover... I purchased this product some time ago and had to return to my Revlon, it just doesn't cover.
Date published: 2019-01-12
Rated 5 out of 5 by from Fanfreakingtastic!! I’ve been searching for the perfect foundation and I finally found “it”!!!! My foundation arrived today, I immediately took off my makeup from the day, prepped my face and applied this foundation!! It’s been worth the wait!! I didn’t like applying it with the brush that came with it, too many brush strokes. Went over it with a beauty blender and it was perfection!! I’m certain I’ll find another use for the brush!! I’ll definitely purchase again and again!!!
Date published: 2019-01-10
Rated 3 out of 5 by from Love the product but the brush is trash I love IT cosmetics. Wonderful products, however the brush I received 3 months ago is shedding so bad. It's ridiculous. Not too happy about that.
Date published: 2019-01-02
Rated 3 out of 5 by from Back to the Lab I normally use the cc cream illumination in light. Hurried to order this product in the light-medium. Thought this will be perfect. Ah, no. Too much yellow! Will stick with the light.
Date published: 2018-12-29
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