IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 4.2 out of 5 by 5001.
Rated 5 out of 5 by from Great for oil skin I bought this a month ago for the first time because my T Zone gets very oily throughout the day with other foundations. I combine it with the white transluscent invisible pore powder to set it and it will set for a full day without having to powder my nose. I am very impressed not only with this but on its coverage for my hyper pigmentation!
Date published: 2019-07-03
Rated 3 out of 5 by from Not a fan I recently bought this product and I’m not a fan. The “light” shade is not light and is too dark for me. I have dry/combo skin and after I applied this product my face looked greasy which is rare for my skin. I contacted the company and they do not offer to pay for return shipping which I’ve never experienced especially given the price of the products. Overall disappointed.
Date published: 2019-07-03
Rated 5 out of 5 by from Great foundation Greatest foundation EVER! Blends incredibly, stays on all day
Date published: 2019-07-03
Rated 5 out of 5 by from Good for my skin I bought this and love it. Living in the desert it is really difficult to find something that not only protects from the sun, but doesn't dry out and get gross and crackly by the end of the day. It's the best I have tried.
Date published: 2019-07-02
Rated 4 out of 5 by from Good Coverage I like the coverage and smooth application. The color seems a bit dart. Not sure if it is worth the trouble to return.
Date published: 2019-07-01
Rated 5 out of 5 by from New customer I’m a new customer to IT cosmetics I love the CC+ foundation and lip serum. The secret sauce is not too heavy since I live in Florida.
Date published: 2019-06-30
Rated 5 out of 5 by from Excellent product I have bought Many foundation products lately, trying for that perfect mix of coverage and lasting wear. This is the best I have ever used! I am very pleased with how easy it is to blend on my face. I think it gives my complexion a youthful appearance, which is amazing to me. Thank you IT !!!!
Date published: 2019-06-30
Rated 1 out of 5 by from Too Yellow The undertone was too Yellow. It doesn't appear that this color has any pink undertones that would match my skin type. This is the second time I ordered this. The first time I sent it back and replace it with this one. I'm very disappointed.
Date published: 2019-06-29
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