IT Cosmetics Feel The Moment Anti-Aging Spa Serum Primer with Brush

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What is it: This clinically proven, antiaging, sensory-awakening primer serum gives skin instant hydration and is packed with antiaging ingredients for skin. When you use this as your serum and primer, before makeup, you'll see your most beautiful skin ever!

Who is it for: Anyone who wants to help visibly reduce the appearance of fine lines and instantly hydrate skin. Anyone who wants to help nourish skin with antiaging, good-for-you ingredients! Anyone who wants to have a sensory spa experience in the comfort of their own home or wants to feel invigorated by their skin care!

Why is it different: Feel the Moment(TM) Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a sensory spa experience! Formulated with caviar extract; hydrolyzed collagen; hyaluronic acid; peptides; silk; vitamins A, C, and E; deep ocean water; and argan, jojoba, and avocado oil infusions, it helps nourish, hydrate, prep, and prime skin, leaving it feeling soft and supple, and younger-looking! Balancing essential oils allow you to take a deep breath and start your day and your skin off right!

How do I use it: Apply primer serum over moisturizer or on clean skin before makeup application for poreless, ultra-hydrating, airbrushed skin results. With fingers or the Sensory Sweeping Fan Brush, apply a very small amount; one to two drops is sufficient for face, neck, and decollete. Allow one to two minutes to dry before applying makeup. For the ultimate experience, take in a deep breath during application and Feel the Moment (TM), experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment(TM) can also be worn as your daily moisturizer or over night creams to maximize results.

From IT Cosmetics(R).


  • 1-fl oz Feel the Moment(TM) Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
  • Sensory Sweeping Fan Brush
  • Stand
  • Imported

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Reviews & Community QA

IT Cosmetics Feel The Moment Anti-Aging Spa Serum Primer with Brush is rated 3.8 out of 5 by 62.
Rated 5 out of 5 by from AWESOME PRODUCT!! I bought this product off QVC awhile back and I absolutely love it! I have combination skin where I get really dry patches in some places and this serum takes care of that for me and doesn’t effect my oily spots. I use this under my IT CC cream and it makes for the perfect duo. This product leaves my skin feeling silky soft and super hydrated, but not oily. I do recommend giving it about 5 mins to absorb before applying any foundation. When I ordered this it came with the dropper and a pump and I prefer the pump over the dropper. I do not care for the fan brush, it is very cheaply made and I don’t think it works well with applying this serum so I just use my fingers. I really enjoy the smell, it’s relaxing and opens up your sinus’s. I quickly learned that a little goes a long way with this product but I usually use a little extra on my really dry places. I will be purchasing this again in the future.
Date published: 2018-09-05
Rated 5 out of 5 by from Dry Sensitive Skin I have a very careful skin regimen using items items that I have tested over time and refuse to change due to the fear of skin "dandruff". This sounded like a safe try. I patted it around my face and used the fan brush to spread it. I always order my It products from vac bc I love the brushes. It went on perfect leaving a smooth finish. It felt a little oily at first but sunk right in. I would not recommend for normal to oily skin due to the oil, but it is great for dry skin. I didn't detect any scent, but I didn't order the product for the scent.
Date published: 2018-07-28
Rated 2 out of 5 by from Missing Part of Order I ordered this product which I generally would recommend, but I never received the Brush that was to have come with the product.
Date published: 2018-02-26
Rated 1 out of 5 by from Never dry? I used a thin layer five different times as a primer. 1. This product stinks. 2. I applied a thin layer and waited 15 minuets the 3-5 time to see if it needed more drying time but unfortunately the primer made my make up like like I was sweating with foundation. After many uses make up few hours looked blotchy and not smooth. I would not recommend this product.
Date published: 2018-02-15
Rated 5 out of 5 by from Works Great! This product is great! Holds my makeup really well throughout the day and makes my makeup go on so smooth. Plus, a little goes a long way. I don’t love the fan brush so I just use my fingers. Love this primer!
Date published: 2018-02-03
Rated 5 out of 5 by from Silky Feeling Every time I receive a new IT cosmetic item it’s like Christmas. This is no exception, although I used too much the first time. I won’t have to use any tonight just what is on my brush. This went on like silk and I even tested on my hands. I left one hand without the serum and you can see a noticeable difference. Five Stars IT you have done it again. This Clinique baby is officially an IT GIRL!
Date published: 2017-10-10
Rated 5 out of 5 by from Just as GREAT as The No 50!!! Jamie, you & your Pro's at IT never fail to amaze this 55 year-young lady! After trying a sample of Bye Bye Pores Primer, I went to buy the full size. Couldn't find it, so I bought the No 50 Serum & I use it EVERY day, over my moisturizer, with & without make-up. I didn't think you could improve on a winning formula until I tried your Feel The Moment Serum Primer. PLUS, with the great deal offered on our QVC at the time, I scooped up one of your fantastic fan brushes for only @ $5. more & the holding tray ( I won't use any other brushes but yours!) Oh, this new Serum Primer is heavenly! The smell is lusciously invigorating and it goes on as smooth and dries as quickly as the No. 50! Stays on all day and softens & plumps where it's supposed to. And it doesn't get greasy throughout the day & stays on, even in high humidity! The ONLY difference I can tell between the 2 primers is the fragrance of Feel The Moment & it's a "clear" serum. No 50 is white and a tad thicker. Both goes a long way, but I agree, you should super-size this new one too! I love the finish of this primer & IT primers never, ever, ball up on my face nor settle and disappear in my lines-quite the contrary! And my makeup application, when I do put on my face, will last all day & makes my skin look & feel smooth all over! Ladies, if you love the No 50, you'll adore this new primer too! Go for it, you won't be sorry!
Date published: 2017-09-17
Rated 5 out of 5 by from Awesome - a must have! I went to Ulta and had an IT makeover and this was the make up artists serum of choice. There were 6 makeup artists doing makeup all day with people waiting on a Saturday and this is what was used. I LOVE this serum and purchased it at QVC. I am 50 and have normal to dry skin and have a light/medium complexion. This serum under the CC cream is fantastic. It smooths out my skin and makes the CC cream have excellent full coverage for me. I like the smell. It reminds me of an essential oil type of smell.
Date published: 2017-08-13
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